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Top 5 Social Media Marketing KPIs To Monitor For Your Brand Marketing
Has your social media marketing strategy helped you achieve your goals? Social media KPIs measure campaign performance reliably. They serve as predefined benchmarks for tracking performance. Tracking metrics such as engagement rate, follower count, and lead conversion...

Curious Case Study: What Is Nykaa’s Marketing Strategy That Makes It So Unique?
Big things happen when you have the motivation and, of course, the right tools. When channeled in the right direction, a simple idea in your mind can lead to an overwhelming result. We see it happen today with Ms. Falguni Nayar, the founder, CEO, and MD of Nykaa...
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8 Things I Wish I knew Before Launching My Engineering Startup
Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed.
SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company
Marketing strategies for SaaS products have to be different from other types of marketing. It’s because these software products are after all software that can be talked about but not shown physically or in action to every customer.
How do you overcome this? Through innovative marketing strategies!
SEO Is vital for Digital Marketing. Here are the Top 5 reasons
SEO is one of the most commonly heard terms in digital marketing. However, the scope and definition of SEO have been expanding to include new technologies and solutions. It’s has grown much beyond the concept of keyword stuffing that some people will associate it with.
Saas Product Marketing Checklist
Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.
Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.
Curious Case Study – Marketing Strategy of Cred
Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.
Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.
How To Calculate Your SaaS Product Marketing Budgets and The RoI?
The budget for SaaS product marketing can be a difficult issue in the first few years of the business. You need to spend vigorously on different channels to drive sales and recurring revenue. At the same time, you can’t lose sight of the ROI that gives you a hint about the areas that need more investments than others.
Ideation To Investors to IPO: How Should You Plan Your SaaS Product?
A very important thing in SaaS marketing is retaining the customers and ensuring that they continue to subscribe your product and services. This alone can guarantee that the company’s annual recurring revenue (ARA) continues to grow. Retaining the SaaS customers in today’s fiercely competitive business environment is not easy and you must outsource customer service for great results.
What is a Roadmap for SaaS Product Marketing?
The launch of a SaaS product and the chaos that may follow may derail a marketing plan if it is not laid down in a document that holds priority. An important question here is when you should start SaaS product marketing. A well-strategized SaaS marketing roadmap will tell you that you should not delay it – a mistake that many SaaS companies make. SaaS marketing experts suggest that a SaaS product should be introduced in the market as early as it attains a Minimum Viable Product (MVA) status.
What Should You Consider When Hiring A SaaS Marketing Agency?
Most articles and blogs on SaaS marketing begin saying it’s difficult. There could be some substance as the statistics that they quote to buttress their claim is scary to say the least. Nine out of 10 SaaS products fail in the market. So, what are the chances of your product not only staying afloat but also making rapid strides on the market?
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