Bounce Rate Analytics: Why Is It Important For A Website? 

by | Nov 1, 2022 | Digital Marketing

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Bounce Rate is the percentage of visitors who visit a particular page on your site and leave the page without taking action or making any purchase. Bounce rate is an internet marketing term for analyzing high-value traffic. It is a web analytics metric that calculates the difference between single-page sessions and all sessions. If the single page session has a lower bounce rate, the efficiency makes the visitors browse more and visit deeper into the website.

Bounce rate = Individual page sessions/ Total sessions.

A high bounce rate indicates people are not finding what they are looking for on the web page and prefer to exit from the website. Isn’t it high time for your website to be redesigned if this is the case?

KloudPortal always believes in website analysis, which helps measure the website’s qualitative and quantitative traffic. Being a digital marketing expert and the top enterprise SEO services in India helps meet the client’s long and short-term objectives. They help to create the first best impression of the website, eventually enhancing the business in the market.

How To Keep Control Of The Bounce Rate

Bounce rate plays an important role and is a necessary metric to analyze the site’s position. The best way to control the high bounce rate is to use SEO tools to get people engaged and ready to do business with the company.

KloudPortal is one of the best marketing agencies which provides the best SEO techniques and strategies to help the business grow by controlling the bounce rate. They provide the results on the site depending on factors like the location of target keywords, pages linked to the website, and the loading speed. Sometimes the localization search results will be shown on individual pages depending on the location-based algorithms.

Content is crucial to the success of any website. KloudPortal focuses on improvement strategies and hires the best content marketing teams to create a clear description for enhancing the website. The team also helps the business and supports the webpage-related signals for organic search and paid results.

What Is A Good Bounce Rate?

Before we step into the topic, we must understand low and high bounce rates. A high bounce rate means the session duration of the site by visitors is less. On the other hand, a low bounce rate is the user engagement in the single page site content and browsing internal links for a longer duration. The bounce rate between 26% to 70% is considered moderate; 26% to 40% is excellent, and above 70% is considered very high. As per the studies, the average bounce rate of any eCommerce website is approximately 47%.

As per the research, it is confirmed that emails and referral traffic always have the lowest bounce rate. Good bounce rate and bad bounce rate depends on a few factors.

  • Website type
  • Search intent
  • Users viewing
  • Traffic source
  • Landing pages
The best way to control the high bounce rate is to use SEO tools | KloudPortal

Comparison Of Bounce Rate vs. Exit Rate

Bounce rate and exit rate are often misunderstood and used interchangeably. Though both are engagement metrics, the difference is that the page’s bounce rate is measured on the webpage’s single-page visits. In contrast, the exit rate is measured as the number of people who exit from a specific page to a different website.

Steps To Find Bounce Rate Data From Google Analytics

Following these steps, one can determine the bounce rate data to help improve your website’s performance.

  1. Go into Google analytics > navigation menu on the left side.
  2. Click on content > site content >landing pages.
  3. Click on above the chart > secondary dimensions > click on the source of traffic > enter the keyword.
  4. Use the new version of the advanced filter to remove keywords that are not set and branded keywords.
  5. Click on the column heading to sort the table by descending bounce rate.

Why Is Bounce Rate Important?

Bounce rate is a crucial SEO metric that measures how the content is engaging. A higher bounce rate indicates that people need help finding what they are looking for on a particular website. In this scenario, the website needs improvement by adhering to new strategies and developing engaging content for a better user experience. It is very important to compare several pages on the site against one another. A high bounce on the home page is an alarming sign; however high bounce is perfectly normal for single-page sites like a blog page.

Ways To Reduce Bounce Rate

There are many ways to reduce the high bounce rate, such as

  • Spending time creating engaging content to satisfy the searcher’s intent and using channels report to analyze the bounce rate for each channel grouping.
  • Regular audits of the website and rectifying technical errors.
  • Improve the site speed by removing too many ads and using CDN java scripts, browser caching, etc.
  • Widespread access to mobile devices helps to improve your bounce rate.
  • Upload the reviewer’s blog post in the form of pop-up ads and meta descriptions to understand the site better.
  • Make the page more readable and perfectly normal using white space, large fonts, etc.

Conclusion

We at KloudPortal have observed the value of the website design. If the web design is good, it will be easy to connect with both present and potential visitors online. Any company that strives to establish itself in the contemporary market needs a website with good web design. Experts must construct a high-quality website for business growth and optimize it for search engines.

Being a digital marketing agency, The KloudPortal is committed to assisting companies in generating quality leads with unique SEO strategies and accelerating growth. There are many other services that KloudPortal provides, and please visit our website to know more.

Fathima Shazad

Fathima Shazad

About The Author…

Fathima Shazad belongs to the city of destiny Visakhapatnam. She is a postgraduate in Masters of business administration (HR and marketing). She started her career with a reputed MNC as a customer service executive and then got promoted as Global premier banking officer. Due to some personal reasons, she took a break from her career. Now she is back filled with enthusiasm, dedication and motivation to restart her career with Kloud portal as a creative content writer and now got an opportunity to work as a technical content writer. Looking forward to work and learn from this reputed digital marketing agency.

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