Bounce Rate is the percentage of visitors who visit a particular page on your site and leave the page without taking action or making any purchase. Bounce rate is an internet marketing term for analyzing high-value traffic. It is a web analytics metric that calculates the difference between single-page sessions and all sessions. If the single page session has a lower bounce rate, the efficiency makes the visitors browse more and visit deeper into the website.
Bounce rate = Individual page sessions/ Total sessions.
A high bounce rate indicates people are not finding what they are looking for on the web page and prefer to exit from the website. Isn’t it high time for your website to be redesigned if this is the case?
KloudPortal always believes in website analysis
, which helps measure the website’s qualitative and quantitative traffic. Being a digital marketing expert and the top enterprise SEO services
in India helps meet the client’s long and short-term objectives. They help to create the first best impression of the website, eventually enhancing the business in the market.
How To Keep Control Of The Bounce Rate
Bounce rate plays an important role and is a necessary metric to analyze the site’s position. The best way to control the high bounce rate is to use SEO tools to get people engaged and ready to do business with the company.
KloudPortal is one of the best marketing agencies which provides the best SEO techniques and strategies
to help the business grow by controlling the bounce rate. They provide the results on the site depending on factors like the location of target keywords, pages linked to the website, and the loading speed. Sometimes the localization search results will be shown on individual pages depending on the location-based algorithms.
Content is crucial to the success of any website. KloudPortal focuses on improvement strategies and hires the best content marketing teams
to create a clear description for enhancing the website. The team also helps the business and supports the webpage-related signals for organic search and paid results.
What Is A Good Bounce Rate?
Before we step into the topic, we must understand low and high bounce rates. A high bounce rate means the session duration of the site by visitors is less. On the other hand, a low bounce rate is the user engagement in the single page site content and browsing internal links for a longer duration. The bounce rate between 26% to 70% is considered moderate; 26% to 40% is excellent, and above 70% is considered very high. As per the studies, the average bounce rate of any eCommerce website is approximately 47%.
As per the research, it is confirmed that emails and referral traffic always have the lowest bounce rate. Good bounce rate and bad bounce rate depends on a few factors.
- Website type
- Search intent
- Users viewing
- Traffic source
- Landing pages