Bounce Rate Analytics: Why Is It Important For A Website? 

by | Nov 1, 2022

Bounce Rate is the percentage of visitors who visit a particular page on your site and leave the page without taking action or making any purchase. Bounce rate is an internet marketing term for analyzing high-value traffic. It is a web analytics metric that calculates the difference between single-page sessions and all sessions. If the single page session has a lower bounce rate, the efficiency makes the visitors browse more and visit deeper into the website.

Bounce rate = Individual page sessions/ Total sessions.

A high bounce rate indicates people are not finding what they are looking for on the web page and prefer to exit from the website. Isn’t it high time for your website to be redesigned if this is the case?

KloudPortal always believes in website analysis, which helps measure the website’s qualitative and quantitative traffic. Being a digital marketing expert and the top enterprise SEO services in India helps meet the client’s long and short-term objectives. They help to create the first best impression of the website, eventually enhancing the business in the market.

How To Keep Control Of The Bounce Rate

Bounce rate plays an important role and is a necessary metric to analyze the site’s position. The best way to control the high bounce rate is to use SEO tools to get people engaged and ready to do business with the company.

KloudPortal is one of the best marketing agencies which provides the best SEO techniques and strategies to help the business grow by controlling the bounce rate. They provide the results on the site depending on factors like the location of target keywords, pages linked to the website, and the loading speed. Sometimes the localization search results will be shown on individual pages depending on the location-based algorithms.

Content is crucial to the success of any website. KloudPortal focuses on improvement strategies and hires the best content marketing teams to create a clear description for enhancing the website. The team also helps the business and supports the webpage-related signals for organic search and paid results.

What Is A Good Bounce Rate?

Before we step into the topic, we must understand low and high bounce rates. A high bounce rate means the session duration of the site by visitors is less. On the other hand, a low bounce rate is the user engagement in the single page site content and browsing internal links for a longer duration. The bounce rate between 26% to 70% is considered moderate; 26% to 40% is excellent, and above 70% is considered very high. As per the studies, the average bounce rate of any eCommerce website is approximately 47%.

As per the research, it is confirmed that emails and referral traffic always have the lowest bounce rate. Good bounce rate and bad bounce rate depends on a few factors.

  • Website type
  • Search intent
  • Users viewing
  • Traffic source
  • Landing pages
The best way to control the high bounce rate is to use SEO tools | KloudPortal

Comparison Of Bounce Rate vs. Exit Rate

Bounce rate and exit rate are often misunderstood and used interchangeably. Though both are engagement metrics, the difference is that the page’s bounce rate is measured on the webpage’s single-page visits. In contrast, the exit rate is measured as the number of people who exit from a specific page to a different website.

Steps To Find Bounce Rate Data From Google Analytics

Following these steps, one can determine the bounce rate data to help improve your website’s performance.

  1. Go into Google analytics > navigation menu on the left side.
  2. Click on content > site content >landing pages.
  3. Click on above the chart > secondary dimensions > click on the source of traffic > enter the keyword.
  4. Use the new version of the advanced filter to remove keywords that are not set and branded keywords.
  5. Click on the column heading to sort the table by descending bounce rate.

Why Is Bounce Rate Important?

Bounce rate is a crucial SEO metric that measures how the content is engaging. A higher bounce rate indicates that people need help finding what they are looking for on a particular website. In this scenario, the website needs improvement by adhering to new strategies and developing engaging content for a better user experience. It is very important to compare several pages on the site against one another. A high bounce on the home page is an alarming sign; however high bounce is perfectly normal for single-page sites like a blog page.

Ways To Reduce Bounce Rate

There are many ways to reduce the high bounce rate, such as

  • Spending time creating engaging content to satisfy the searcher’s intent and using channels report to analyze the bounce rate for each channel grouping.
  • Regular audits of the website and rectifying technical errors.
  • Improve the site speed by removing too many ads and using CDN java scripts, browser caching, etc.
  • Widespread access to mobile devices helps to improve your bounce rate.
  • Upload the reviewer’s blog post in the form of pop-up ads and meta descriptions to understand the site better.
  • Make the page more readable and perfectly normal using white space, large fonts, etc.


We at KloudPortal have observed the value of the website design. If the web design is good, it will be easy to connect with both present and potential visitors online. Any company that strives to establish itself in the contemporary market needs a website with good web design. Experts must construct a high-quality website for business growth and optimize it for search engines.

Being a digital marketing agency, The KloudPortal is committed to assisting companies in generating quality leads with unique SEO strategies and accelerating growth. There are many other services that KloudPortal provides, and please visit our website to know more.

Fathima Shazad

Fathima Shazad

About The Author…

Fathima Shazad belongs to the city of destiny Visakhapatnam. She is a postgraduate in Masters of business administration (HR and marketing). She started her career with a reputed MNC as a customer service executive and then got promoted as Global premier banking officer. Due to some personal reasons, she took a break from her career. Now she is back filled with enthusiasm, dedication and motivation to restart her career with Kloud portal as a creative content writer and now got an opportunity to work as a technical content writer. Looking forward to work and learn from this reputed digital marketing agency.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings