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8 tips to optimize your Image SEO

8 tips to optimize your Image SEO

Do you agree that reading a descriptive article without images is not quite engaging? According to some statistics, people are more likely to read and learn from articles with images than plain text. Images are essential for a better user experience. Images are little...

How changing a URL affects your website ranking?

How changing a URL affects your website ranking?

A URL is an address that redirects the users to a specific web page. It is a subordinate ranking factor, along with factors like title tag, backlinks, keywords, content, etc. URL helps search engine crawlers to comprehend the content of your web pages easily. In...

What is Link exchange and how does it affect SEO?

What is Link exchange and how does it affect SEO?

Links are a basic and essential part of SEO. The early ranking algorithm of the Google search engine was based on the PageRank algorithm, which works by counting the number of quality links on a page to determine the importance of the website to rank it. A link is a...

Does website redesigning affect its traffic or rankings?

Does website redesigning affect its traffic or rankings?

A website provides a foundation for your digital presence and supports digital marketing. The website design not only refers to the appearance, layout or the way fonts, colours, and other elements are used on a page, but it also impacts the way visitors recognize your...

Having too many internal links on a page is good or bad for SEO?

Having too many internal links on a page is good or bad for SEO?

Google uses web crawlers to find and index the important pages of a website. However, if you have lots of pages (or a limited crawl budget), Google might only crawl a certain percentage of the pages. That’s where internal links come into the picture. Internal linking...

Top 5 reasons for your SAAS website not ranking higher on Google

Top 5 reasons for your SAAS website not ranking higher on Google

SaaS companies thrive on digital marketing as a means for acquiring new customers. Their success relies on reaching potential customers and converting them into leads for their product sales. For organically reaching customers SEO tactics provide a path for SaaS...

5 steps to ensure your SAAS website ranks higher on Google

5 steps to ensure your SAAS website ranks higher on Google

Search engine optimization (SEO) is the key to improving a website's visibility in SERPs and thus succeeding in digital marketing efforts. However, in recent digital times, another booming business model that started hovering is SaaS SEO. As the name suggests, SaaS...

Learn how a page experience update can impact rankings in 2021

Learn how a page experience update can impact rankings in 2021

Millions of searches go through the Google search engine every day. With all the information available on the web, finding what we need is possible with the Google search index. It uses a series of algorithms to organize billions of web pages and present you with the...

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