What we cover in this blog?

The Webpage works like a platform to dispense information with the end-users in the digital space. How well the information is perceived and accepted by the audience depends on the quality of the webpage. So it’s only becoming more relevant to focus more on the quality of the web page to garner the right amount of attention from the target audience.

What is Page Quality?

There are certain factors that go into determining the quality of a webpage. These search engine optimization (SEO) or the Google ranking factors are crucial to make your website achieve its success ratio. The Page Quality (PQ) rating is a value given to evaluate how effective the webpage is in achieving its purpose. In plain terms, the purpose of a webpage is nothing but the intent with which a website was created.

The purpose may be varied, like communicating or sharing information with the users, or generating monetary benefits, or it could be for harmful actions.
Some of the key points to note here are the focus on high levels of Expertise, Authoritativeness, and Trustworthiness (E-A-T), high quality main content etc.

Top five Factors that Affect the Page Quality


1. Purpose of the Webpage

As we learned before, the purpose of the webpage is the reason the page came into existence. The purpose of the webpage is evaluated in relation to the user’s search inputs. Google applies semantic search and breaks down the real intent of a search query. It then matches it with the purpose of a webpage. Hence the purpose of the webpage must be always aligned to the real intent of the end-users to score high on the PQ ratings.

2.Expertise, Authoritativeness, and Trustworthiness (E-A-T)

A webpage with high Expertise, Authoritativeness, and Trustworthiness ranks higher in the PQ ratings. So what’s this E-A-T all about?

  • Expertise

The credibility of the creator of the website content in the eyes of the audience is termed as expertise. For example, an article by James Lewis, a top-rated SEO expert in the US region, on SEO will rank higher than an article written by a novice writer.

  • Authoritativeness

Authoritativeness is defined by how powerful the website is, where the content is published. For example, a news article on world affairs published on the BBC website will be deemed more authoritative than the content in a local newspaper website.

  • Trustworthiness

Trustworthiness is defined by how trustworthy the website is that is hosting the information.

For example, news information on COVID vaccines’ efficacy published on the WHO website will be more trustworthy than published by independent bloggers.
So the E-A-T factors put together affect the google ranking of a webpage.


3.Amount and Quality of the Main Content

The quality of the main content is another important factor that people need to focus on while doing the page SEO planning. From Google’s standpoint, the below factors contribute majorly to the main content quality and in turn towards the PQ ratings:

  • Grammatically correct and error-free content
  • Clear and well-defined content. The long-form content ranks higher as they gain more backlinks.
  • Factually correct content
  • Easily navigable sites

Functional videos With overall content meeting E-A-T requirements;4.Explicit Website Information The information on who is responsible for the website should be a part of the information packageon the website. Appropriate contact details, addresses, phone numbers add to the credibility of a website and make it more likeable from the end user’s perspective.

5.Website Reputation

The reputation of a website is assessed based on references made by other websites or experts about a particular website. This is analyzed by articles published in the media about a particular website. The awards and recognition harnessed by a website, user ratings, any mention of the website on Wikipedia, reputed forums or niche blogs, also drive the PQ ratings of a webpage.

Take Away

The webpage quality as a determining factor for the success of a webpage is a key workable item in SEO. Quality is a subjective view, but keeping the end-user in mind while creating content is sure to reap maximum benefits for any committed website.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Anitha Ramachandruni

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

Get all the latest information on the trends in the digital world right to your inbox for free!

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings

Hello There!

Reach your Strategy Expert Now! or send us an email to contactus@kloudportal.com