What we cover in this blog?
- What is Page Quality?
- Purpose of the Webpage
- Expertise, Authoritativeness, and Trustworthiness
- Amount and Quality of the Main Content
- Explicit Website Information
- Website Reputation
- Take Away
The Webpage works like a platform to dispense information with the end-users in the digital space. How well the information is perceived and accepted by the audience depends on the quality of the webpage. So it’s only becoming more relevant to focus more on the quality of the web page to garner the right amount of attention from the target audience.
What is Page Quality?
There are certain factors that go into determining the quality of a webpage. These search engine optimization (SEO) or the Google ranking factors are crucial to make your website achieve its success ratio. The Page Quality (PQ) rating is a value given to evaluate how effective the webpage is in achieving its purpose. In plain terms, the purpose of a webpage is nothing but the intent with which a website was created.
The purpose may be varied, like communicating or sharing information with the users, or generating monetary benefits, or it could be for harmful actions.
Some of the key points to note here are the focus on high levels of Expertise, Authoritativeness, and Trustworthiness (E-A-T), high quality main content etc.
Top five Factors that Affect the Page Quality
1. Purpose of the Webpage
As we learned before, the purpose of the webpage is the reason the page came into existence. The purpose of the webpage is evaluated in relation to the user’s search inputs. Google applies semantic search and breaks down the real intent of a search query. It then matches it with the purpose of a webpage. Hence the purpose of the webpage must be always aligned to the real intent of the end-users to score high on the PQ ratings.
2.Expertise, Authoritativeness, and Trustworthiness (E-A-T)
A webpage with high Expertise, Authoritativeness, and Trustworthiness ranks higher in the PQ ratings. So what’s this E-A-T all about?
The credibility of the creator of the website content in the eyes of the audience is termed as expertise. For example, an article by James Lewis, a top-rated SEO expert in the US region, on SEO will rank higher than an article written by a novice writer.
Authoritativeness is defined by how powerful the website is, where the content is published. For example, a news article on world affairs published on the BBC website will be deemed more authoritative than the content in a local newspaper website.
Trustworthiness is defined by how trustworthy the website is that is hosting the information.
For example, news information on COVID vaccines’ efficacy published on the WHO website will be more trustworthy than published by independent bloggers.
So the E-A-T factors put together affect the google ranking of a webpage.
3.Amount and Quality of the Main Content
The quality of the main content is another important factor that people need to focus on while doing the page SEO planning. From Google’s standpoint, the below factors contribute majorly to the main content quality and in turn towards the PQ ratings:
- Grammatically correct and error-free content
- Clear and well-defined content. The long-form content ranks higher as they gain more backlinks.
- Factually correct content
- Easily navigable sites
Functional videos With overall content meeting E-A-T requirements;4.Explicit Website Information The information on who is responsible for the website should be a part of the information packageon the website. Appropriate contact details, addresses, phone numbers add to the credibility of a website and make it more likeable from the end user’s perspective.
The reputation of a website is assessed based on references made by other websites or experts about a particular website. This is analyzed by articles published in the media about a particular website. The awards and recognition harnessed by a website, user ratings, any mention of the website on Wikipedia, reputed forums or niche blogs, also drive the PQ ratings of a webpage.
The webpage quality as a determining factor for the success of a webpage is a key workable item in SEO. Quality is a subjective view, but keeping the end-user in mind while creating content is sure to reap maximum benefits for any committed website.
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About The Author…
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.