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SaaS Security: Best Practices For Keeping Your Data Safe
Due to the global pandemic that started in early 2020, there was a significant transition towards remote work. Because of this, companies became more reliant on the cloud and, consequently, on providing SaaS Endpoint Security. Ensuring SaaS data security is crucial...

The Pros And Cons Of SaaS Adoption For Small Businesses
SaaS is a modern software deployment model that allows third-party providers to create cloud-based computing accessible to customers via the Internet connection. Unlike traditional software applications installed on a local machine, SaaS business applications can be...

All you need to know about Hub and Spoke Content Marketing Strategy
Content marketing is a powerful Search Engine Optimization (SEO) strategy that allows a website to rank higher on the Search Engine Results Page (SERP). Powerful and engaging content can captivate, engross and retain your target audience while building a powerful brand image and authority for the business. Quality content makes the customers more informed and helps them take learned decisions to choose a brand.
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Bounce Rate Analytics: Why Is It Important For A Website?
Bounce Rate is the percentage of visitors who visit a particular page on your site and leave the page without taking action or making any purchase. Bounce rate is an internet marketing term for analyzing high-value traffic. It is a web analytics metric that calculates the difference between single-page sessions and all sessions. If the single page session has a lower bounce rate, the efficiency makes the visitors browse more and visit deeper into the website.
A Guide To Improving Customer Retention For SaaS Companies
The ability of a business to withhold the existing customers, thereby increasing the revenue for the business, is customer retention. From a SaaS company perspective, customer retention is an analysis of the number of customers who had a renewal of their contract at the end of the subscription term.
What Is NFT Marketing? How Brands Can Leverage It?
NFTs, or Non-fungible tokens, are one of the most popular digital assets of recent times. (Non-fungible means it cannot be exchanged with any item.) Anything available online, like art, music, or documents, can be copied effortlessly, but how can one prove who the original owner of the item is? NFTs solve this problem. For example, when NFT is created for an art piece, a unique fingerprint, token name, and symbol is assigned to it, and all this information is stored in the blockchain, and the artist becomes the owner.
Points To Consider When Selecting A SaaS Marketing Agency
Today’s business world is very competitive and globalized. SaaS products have gained prominence over a few decades thanks to the Internet revolution, which helped in easy accessibility of the internet across the globe. Today, the value of the SaaS industry is estimated at $123 billion and exponentially increasing daily.
Why Is The Design Of Your Website As Important As Your Business?
A website reflects your business in today’s digital world. It’s the first thing potential customers see when they Google search for your company or venture. Your website significantly influences users’ interactions with you and your brand. That’s why it’s just as important as your business — if not more so. The way visitors experience your brand online influences whether they return again or never come back. Let’s take a look at why your website’s design is as important as your business:
How Is SaaS Product Marketing Different From Other Digital Marketing Strategies?
In a world of fast-changing technology and ever-increasing competition, digital marketing has become an essential part of today’s business landscape. Smaller startups, in particular, are embracing new technologies to gain visibility and reach the right audience. SaaS companies are no different.
Find Out The Ways To Diagnose Indexing of Embedded Videos for Google Search
When looking for a certain video on Google, Google searches and puts all the relevant videos from their index before you. Yes, Google indexes every subject to provide you with results instantly. Indexing means storing every web page about a particular subject in a vast database.
Why Is Partner Marketing Important For Your SaaS Business?
Software as a service (SaaS) business refers to those businesses that play host to an application over the internet and makes it accessible to the customers. Similar to every business, SaaS businesses also require marketing to build awareness and gain help to sell their software. With proper marketing partners, the business can gain recognition in different markets, which will help them with their SaaS products.
Top Awards That Legal Tech Start-up Should Apply For
Today, we see start-ups sprouting up everywhere. One amongst them is Legal tech start-up services. Today, more than 3,700 Legal tech start-ups offer complete solutions for legal conflicts. These legal start-ups have reached different success levels depending on their countries’ traits. Since 2017, there has been a 484% rise in legal tech patents, and they continue to rise.
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