Mastering Google Search Operators for Digital Marketing and SEO

Mastering Google Search Operators for Digital Marketing and SEO

In the world of digital marketing and SEO (Search Engine Optimization), harnessing the power of Google search operators can significantly enhance your ability to find precise information, analyze competitors, and optimize your online presence. These operators can refine your searches for deeper insights and strategic advantages. Let’s delve into how you can effectively use these operators with practical examples.

Introduction to Google Search Operators

Have you ever felt like finding specific information on Google is like searching for a needle in a haystack? Google search operators are the magnets that help you pinpoint that needle effortlessly. These powerful tools enable you to perform targeted searches, making your digital marketing and SEO tasks more efficient and effective.

Basic Operators

1. Site Operator

Usage: Limits results to a specific website.

Example: Suppose you want to find all pages on related to SEO:

site: SEO

This query will return all pages from that mention SEO.

2. Intitle Operator

Usage: Searches for keywords in the page title

Example: To find pages with titles containing the phrase “digital marketing tips”:

intitle: “digital marketing tips”

This search will list pages on where “digital marketing tips” appear in the title.

3. Inurl Operator

Usage: Finds URLs containing specific keywords.

Example: If you’re interested in pages related to “content marketing” that have “guide” in their URLs on

inurl: content marketing site:

This search will show URLs from that include both “content marketing” and “guide.”

4. Filetype Operator

Usage: Limits results to specific file types.

Example: To find PDF documents about SEO on

filetype:pdf SEO

This query will display PDF files on that contain an “SEO guide.”

5. Related Operator

Usage: Shows sites related to a given domain.

Example: To explore websites related to

This search will provide a list of sites Google considers similar to

Advanced Operators

6. OR Operator

Usage: Searches for either one of the words.

Example: If you’re looking for content about SEO or digital marketing on

SEO OR Digital marketing

This query will retrieve pages from that mention either “SEO” or “digital marketing.”

7. Minus Operator

Usage: Excludes certain words from results.

Example: To find articles about SEO tips on but exclude beginner-level content:

SEO tips -beginners

This search will filter out pages on that include the word “beginners.”

Digital Marketing and SEO

8. Asterisk Operator

Usage: Acts as a wildcard for any word.

Example: If you’re looking for various forms of content marketing tips on

Content * tips

This query will yield results on that fill in the wildcard with different words, such as “content creation tips,” “content strategy tips,” etc.

Specialized Operators

9. Cache Operator

Usage: Displays the cached version of a webpage.

Example: To view Google’s cached version of a specific page on


It will show the cached snapshot Google has stored for that page on

10. Link Operator

Usage: Find pages that are linked to a specific URL.

Example: If you want to see which pages link to

This search will list web pages that have links pointing to

11. Allintitle Operator

Usage: Searches for multiple words in the page title.

Example: To find pages on where both “SEO” and “guide” appear in the title:

allintitle: SEO guide

This query will return pages on with titles that include both “SEO” and “guide.”

12. Allinurl Operator

Usage: Searches for multiple words in the URL.

Example: If you’re looking for URLs on that include both “digital marketing” and “strategy”:

allinurl: digital marketing strategy

This search will show URLs on that contain both “digital marketing” and “strategy” in their address.

Special Interest Operators

13. Stocks Operator

Usage: Shows stock information.

Example: To check the current stock price of (hypothetical):

Stocks: Apple

It will display the current trading information for (if it were publicly traded).


14. Weather Operator

Usage: Shows weather information.

Example: To check the weather forecast for the location of (hypothetical):

Weather: Hyderabad

This search will provide current weather conditions and forecasts for the location of



Mastering these Google search operators empowers digital marketers and SEO professionals to conduct more targeted searches, gather competitive intelligence, and optimize strategies effectively. By using these operators creatively and in combination, you can refine your search queries to uncover valuable insights that contribute to your online success. Whether you’re researching keywords, analyzing backlinks, or monitoring industry trends, these operators are indispensable tools in your digital toolkit.

By mastering Google search operators, you can access valuable information to gain a competitive edge in digital marketing and SEO. Whether you are a novice or an experienced professional, these tools can streamline your research and provide valuable insights that drive success.

Frequently Asked Questions

1. How can Google search operators help in SEO?

Google search operators can help SEO professionals by allowing them to perform targeted searches, analyze competitor websites, find specific types of content, and uncover backlink opportunities.

2. What is the difference between the “site:” and “related:” operators?

The “site:” operator limits search results to a specific website, while the “related:” operator finds websites that are similar to the one specified.

3. Can I combine multiple Google search operators in one query?

You can combine multiple search operators to narrow down your search results further. For example, you can use “site: “in title:” and “filetype:” together to find specific documents on a particular site.

4. How do I use the “cache:” operator effectively?

The “cache:” operator is useful for viewing a webpage as it appeared the last time Google crawled it. It can be helpful for seeing recent changes or retrieving content that is no longer available on the live site.

5. What are some practical examples of using the “OR” operator?

The “OR” operator is useful when you want to find pages that mention either of two terms. For example, searching for “SEO OR digital marketing” will return pages that mention either “SEO” or “digital marketing” on

Nageswar rao

Nageswara Rao

About The Author…

With over 18 years of experience in full-stack web development and digital marketing, Nageswara Rao specializes in SEO, combining technical and SEO strategies to drive significant organic traffic growth. His proficiency spans inbound lead generation, email marketing campaigns, and the Information Technology sector. With a strong focus on analytics, conversion rate optimization, and strategic planning, he ensures measurable results. Rao leverages tools like Google Analytics to craft and deliver impactful digital marketing strategies.
Inclusive Marketing: How Diversity Is Reshaping Digital Advertising

Inclusive Marketing: How Diversity Is Reshaping Digital Advertising

We all have grown up seeing images of “Santoor Moms” in magazines, perpetuating an idealized version of motherhood where women effortlessly manage spotless homes and perfectly cooked meals.

Wearing the “Mother Cape” now, we realize the stark contrast between the advertisement and reality. It leads to an essential question: Is it ethical for advertising to uphold unrealistic standards and expectations?

These portrayals not only create a sense of inadequacy but also fail to reflect the beautiful diversity of real people. Outdated stereotypes like the “perfect housewife” and inauthentic minority representations can cause more emotional harm than good.

Fortunately, the landscape is shifting. Inclusive marketing is emerging as a powerful force in consumer expectations, celebrating diversity and resonating with a wider, more authentic audience.

Key Takeaways

  • Celebrate diversity and ensure everyone feels valued and included.
  • Show representation for all, be authentic, and make content accessible.
  • Benefits include building loyalty, reaching new audiences, and creating a positive brand image.
  • Consumers gain meaningful connections and enhanced user experiences.
  • Continuous improvement and embracing diversity are keys to long-term success.

Understanding Diversity and Inclusion

Picture a perfect family reunion. It’s not just one type of person, right? There’s your vegetarian cousin next to your little hard-of-hearing grandma, your aunt with a disability laughing with your extroverted friend. Diversity is like that family reunion – a beautiful mix of backgrounds, experiences, and perspectives. It’s about recognizing everyone’s unique story.

Inclusion, however, is making sure everyone feels welcome at the reunion. It’s not just inviting everyone and expecting to blend in. It’s about having vegetarian options for your cousin, ensuring there’s accessible seating for your aunt and your grandma doesn’t feel left out, and encouraging everyone to share their stories.

Inclusive marketing strives for the same thing – celebrating the diversity in our communities and creating advertising that resonates with all cultures, not a one-size-fits-all stereotype.

Inclusive Marketing

Inclusive marketing is a strategic approach to advertising that recognizes and celebrates the diversity of people in the real world. It goes beyond traditional marketing tactics that often rely on stereotypes or limited portrayals.

Here are the three key aspects to consider:

  • Representation: Show everyone, not just a few.
  • Authenticity: Be real and resonate deeply.
  • Accessibility: Don’t exclude, make it all-inclusive.

Benefits of Inclusive Marketing

Inclusive marketing isn’t just a feel-good practice; it benefits both brands and consumers. Let’s delve into the advantages of each:

Benefits for Brands:

  • Increased Brand Loyalty: When consumers see themselves reflected in advertising, they feel a sense of connection and value. It builds trust and loyalty for your business brands.
  • Diverse Range of Audience: By moving beyond stereotypes and embracing diversity, brands tap into a wider pool of potential customers. It allows them to reach new markets and explore previously ignored demographics.
  • Positive Brand Image: It demonstrates a brand’s commitment to social responsibility and inclusivity. It resonates with consumers who value diversity and aligns the brand with positive social movements.

Example:  Dove’s “Real Beauty” campaign celebrated women of all shapes, sizes, ethnicities, and ages. These inclusivity efforts challenged beauty standards and resonated with a broad spectrum, leading to a significant trust in brand loyalty and sales.

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Benefits for Consumers:

  • Feeling Seen and Valued: Diversity and Inclusion helps consumers see themselves and their experiences reflected in advertising. It cultivates a sense of belonging and makes meaningful connections.
  • Stronger Brand Connection: When consumers feel seen and understood, they’re more likely to connect with brands on a deeper level. It leads to building a loyal customer base.
  • Improved User Experience: It plays a pivotal role in improving user experience for less privileged people, too.
Inclusive Marketing Strategies

Inclusive Marketing Strategies

Understanding the diverse world is crucial, but the real power lies in translating that knowledge into action. Here are some key strategies for speaking the inclusive language:

Representation Matters

  • Diverse Casting: Ensure your business practices reflect the diverse representation of the consumers. Consider race, ethnicity, gender identity, age, ability, body type, and socioeconomic background in your casting choices.
  • Storylines that Reflect Real Lives: Ditch the one-size-fits-all narratives. Showcase real-life stories and situations that resonate with diverse audience(s). Let your marketing strategies reflect the messiness, joy, and complexity of varied experiences.

Authenticity is Key

  • Avoid Stereotypes: Move away from tired tropes and clichés. Challenge stereotypes and create characters that feel genuine and relatable.
  • Relatable Language and Situations: Use clear and concise language that avoids jargon or cultural references that might exclude certain audiences. Situate your marketing strategies in scenarios that feel relatable to your diverse target audience.

Accessibility for All

  • Cultural Backgrounds: It’s important to consider cultural differences when developing marketing strategies. Consider language translations, avoiding offensive imagery, and adapting your message to resonate with a diverse audience.
  • Clear and Concise Language: Use clear, concise language that is easy to understand for everyone. Avoid complicated sentence structures or technical jargon.
  • Features for People with Disabilities: Make your marketing materials accessible to individuals with disabilities. It includes incorporating closed captions on videos, providing alternative text descriptions for images, and ensuring a user-friendly design for websites and apps.

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Continuous Improvement and Evaluation

Regularly evaluate the effectiveness of your campaigns. Improve your business by having a deeper understanding of cultural competency. It is important to gather feedback from a diverse audience and be open to refining your approach based on the results.

Embrace Diversity with KloudPortal

In this digital age, embracing diversity is no longer a choice – it’s a necessity. So, take that step towards a more inclusive approach – it can lead to a more meaningful connection with your audience and pave the way for long-term success even for future generations. Let KloudPortal’s Digital Marketing Services be your guide on the journey to inclusive marketing success!

Frequently Asked Questions (FAQs)

What are the six principles of inclusive marketing?

  • Representation: Showcasing diversity in race, ethnicity, gender, ability, etc.
  • Authenticity: Avoiding stereotypes and portraying real-life experiences.
  • Accessibility: Making marketing materials understandable for everyone (clear language, disability features).
  • Unconscious Bias Awareness: Recognizing and mitigating personal biases in marketing decisions.
  • Cultural Sensitivity: Understanding and respecting cultural nuances when creating campaigns.
  • Long-Term Commitment: Continuously striving for improvement and inclusivity in marketing efforts.

Why is inclusive marketing so important?

  • Resonates with a wider audience: Reaches beyond limited demographics.
  • Builds brand loyalty: Consumers connect with brands that value them.
  • Positive brand image: Shows commitment to social responsibility and diversity

What are the seven principles of marketing?

7 Principles of Marketing (Traditional):

  1. Product: Understanding your offering and its value proposition.
  2. Price: Determining the right price point for your target audience.
  3. Place: Choosing the best channels to reach your customers.
  4. Promotion: Communicating your product’s benefits through marketing campaigns.
  5. People: Understanding your consumers and their needs.
  6. Process: Creating a smooth customer experience from awareness to purchase.
  7. Physical Evidence: Tangible aspects of your brand (packaging, website).

What are the types of inclusive marketing?

  • Representation in advertising: Diverse casting, storylines reflecting real lives.
  • Accessible content: Clear language, closed captions, alt text descriptions.
  • Multicultural marketing: Campaigns tailored to specific cultures and languages.
  • Micro-influencer marketing: Partnering with diverse influencers with smaller, engaged followings.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

What Are Advertising Networks And How They Work?

What Are Advertising Networks And How They Work?

Advertising Networks (Ad Networks) are the unsung heroes of online advertising, acting as savvy middlemen between publishers and advertisers. In a century-long partnership, publishers and advertisers have been the dynamic duo, generating billions. Then came ad networks, the cool rescuers. When publishers have unsold ad space, ad networks step in, offering it to companies for slick ad campaigns.

Going straight to the publisher may seem tempting, but ad networks, with their bulk ad space purchases, make online advertising technology cost-effective. They’re like matchmakers, ensuring different types of ads reach the right audience in style.

Advantages Of Ad Networks

1. Broadened Reach:

  • It helps to connect advertisers with secure buyers, expanding your audience tenfold compared to direct advertising.
  • Using multiple networks taps into diverse demographics, giving you access to various ad exchange(s).

2. Laser Focused Targeting :

  • Ad networks offer impressive targeting options beyond the basics.
  • From location and age to interests and specific hobbies, many ad networks like Google AdSense and Adwords target multiple ad networks and sell inventory.

3. Better Accessibility:

  • Modern ad networks prioritize simplicity and integration.
  • No coding knowledge is needed; point-and-click solutions are needed to create, fund, and launch ad campaigns.
  • Algorithms handle data analysis and testing, allowing marketers to go live with multiple creatives and a modest budget for efficient testing.

Traditional Ad Networks vs. Programmatic Advertising:

1. Transaction Method

Traditional: Supply-side platforms where manual negotiations and direct transactions between advertisers and publishers.

Programmatic: Automated real-time auctions where ad space is bought and sold instantaneously.

2. Bidding and Placement

Traditional: Manual bidding for digital ad space with placements based on direct agreements.

Programmatic Advertising: Automated bidding and placement using algorithms for efficient and dynamic real-time optimization.

3. Targeting Approach

Traditional: Personalized direct deals between advertisers and publishers for specific ad placements.

Programmatic: Data-driven targeting leveraging algorithms to reach precise audiences based on behavioral patterns.

4. Optimization and Reporting

Traditional: Limited real-time optimization, with changes to ad campaigns taking time.

Programmatic: Demand Side Platforms (DSP) with automated algorithms, accompanied by real-time analytics and reporting.

Advantages Of Advertising Networks

Different Types Of Ad Networks And Examples

1. Display Networks:

  • The world’s biggest ad network, Google’s Display Ad Network, for instance, reaches a whopping 90% of all internet users globally.
  • Display ad formats are like the pictures you see on websites – banner ads, animated gifs, and even videos.
  • Most of the popular advertising network(s) run automatically, thanks to smart algorithms optimizing where and how they appear at the publisher sites.

2. Search Networks:

  • These are the search engine heroes. Google, Microsoft, and YouTube are the cool kids in the digital ads category.
  • You pay only when someone clicks on your ad (pay-per-click or PPC), and it focuses on contextual targeting based on ad impressions.

3. Video Networks:

  • Have you ever seen those short ads while watching YouTube? That’s video advertising, and it’s huge.
  • YouTube, Hulu, and Amazon videos are the popular kids in this playground.
  • Video ads are the cool cats of advertising, with digital marketers choosing top-tier publishers and networks like UnRuly to serve ads.

4. Mobile Networks:

  • These are special types of ad inventory for mobile apps or any portable devices. Picture ads are popping up in your favorite apps.
  • Mobile networks gave a fresh vibe to push ads, especially in e-commerce and gaming.

5. Social Media Networks:

  • Facebook, Instagram, Snapchat, Reddit, and TikTok are the social media stars where marketers show off.
  • Direct deals with platforms are cool, but social media ad networks use AI to show your ads to the right crowd.
  • Tracking what people do online helps these networks nail retargeting – showing ads to people who’ve shown interest before.

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How Do The Ad Networks Work?

Ad networks serve as a dynamic tool, benefiting both advertisers and publishers. Here’s a simplified breakdown of the traditional ad network model, acknowledging that these steps may evolve with advancing technology:

1. Publisher Aggregation:

Ad networks bring together a multitude of publishers, each with an available unsold ad inventory.

2. Advertiser’s Campaign Creation:

  • Advertisers craft campaigns using the ad network’s campaign panel.
  • Details such as budget, target audience, and more are specified during campaign creation.

3. Publisher Integration:

Publishers embed ad network tags on their websites to integrate with the network.

4. Match and Ad Deployment:

Ad networks enable the connection between an advertiser’s campaign and a publisher’s site’s available inventory.

5. Revenue Generation for Ad Networks:

Ad networks make their profit by either:

  • Taking a percentage cut from the generated ad revenue.
  • Applying a markup on the inventory before selling it to the advertiser.

6. Performance Tracking for Advertisers:

Once the ad is live, advertisers monitor and manage its performance through the ad network’s campaign panel. In essence, ad exchanges act as the glue connecting publishers and advertisers.

Ad Network vs. Ad Server

Understanding the contrast between ad networks and ad servers can be tricky, given their simultaneous entry into the demand side platforms and the intricacies of the online advertising world. Let’s break it down:

Ad Server Overview:

  • An ad server is like the command center of digital advertising.
  • There are two types: first-party ad servers (for publishers) and third-party ad servers (for advertisers).
    • First-party ad server(s) empower publishers to manage their ad revenues, handle direct deals, sell unsold inventory to popular ad networks, and track ad performance.
    • Third-party ad server(s) assist advertisers in storing ad details, gauging campaign success across multiple publishers, and verifying metrics against publisher’s direct sales.

Ad Network Insight:

  • An ad network is another piece of advertising tech but with a different role.
  • It acts as a mediator, facilitating transactions between advertisers and publishers.

In essence, while ad servers manage and report on campaigns, ad networks specialize in making the transactional magic happen. Ad servers are like the organizers, ensuring everything runs smoothly, while ad networks are the facilitators, connecting advertisers and publishers for a seamless exchange of ads and spaces.

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Pro Tip For Choosing The Right Ad Network

Selecting the best ad network demands careful consideration. Begin by defining your target audience, allowing you to narrow down potential networks aligned with your campaign goals. Investigate the network’s inventory and targeting capabilities, opting for reputable names to ensure your ads land on high-quality websites.

Seek reviews and feedback from experienced digital marketers to gauge the network’s real-world performance. Cost considerations are crucial, so understand pricing models and evaluate the impact on your budget.

Wrap Up

As technology advances, advertising networks continue to evolve, promising a future marked by user-friendly experiences and AI-driven enhancements. The impact of user-friendly ad networks underscores their significance as the driving force behind effective, targeted, and efficient advertising campaigns. 

Does this seem overwhelming, leaving you feeling a step behind?

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Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

The Top 10 Software Sales Blogs You Should Follow in 2023

The Top 10 Software Sales Blogs You Should Follow in 2023

Software sales blogs are valuable and important resources for staying updated, solving skills, honing skills, and connecting with a community of professionals. Software sales blog posts allow sales experts to thrive in fast-moving industry trends, adapt to new technologies, and achieve sales growth. In short, sales blog posts help expand networking and community, boost professional growth, enhance the knowledge of tools and technologies, and evaluate and select the tools according to the requirements.

We will delve deep into a few software sales blogs for sales tips, sales techniques, and sales methodologies. Keep reading to explore more.

Why To Follow Software Sales Blogs?

Let us understand the primary purposes for using software sales blogs before exploring them.

1. Provides Market Insights

Sales blogs give you insights into industry trends, changes in customer behavior, and market dynamics. Staying aware of the broader market can play a crucial role in sales professionals’ decision-making.

2. Better Product knowledge

Following software sales, blogs can expand your knowledge about various software products and their features. This knowledge could be invaluable, particularly if you’re trying to sell these products.

3. Understand Sales Techniques

Sales is a dynamic subject; new approaches and techniques emerge often. Following sales blogs can expose you to a variety of sales methodologies, strategies, and tactics that could be effective in your industry.

4. Enhance Skills

Constant learning is an essential component in today’s fast-paced software industry. Software sales blogs are valuable resources for skill development to improve marketing and sales abilities.

5. Motivation

Successful stories and valuable learning experiences of other individuals in blogs could highly inspire you to set higher sales goals and work towards them.

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Why Follow Software Sales Blogs

Top 10 Sales Blogs You Should Follow in 2023

Here are the ten best sales blogs that you must instantly follow to update with efficient sales management strategies, tips, and trends.

1. Sales Hacker

Sales Hacker is a B2B sales network. From podcasts to forums, everything is developed by sales professionals for sales professionals to share sustainable models, sales conversations, sales enablement, sales strategies, and sales tips.

Best articles from sales hacker

  1. How To Structure Your Sales Organization For Maximum Efficiency
  2. How to Create Viral Content on LinkedIn
  3. Customer Insights to Transform Sales Conversations

2. KloudPortal

KloudPortal is a popular digital marketing and SaaS product marketing agency providing services to a diverse range of fields like software companies, NGOs, the manufacturing sector, educational institutions, and many others, helping their clients meet target markets. They adopt scientific market analysis techniques and understand the demographic and psychographics of the target audience.

Best software sales blogs by KloudPortal

  1. Top SaaS Tools For Streamlining For Business Operation
  2. Why Is Blogging Important For Digital Marketing
  3. How Does SaaS Marketing Help The Sales Team
  4. Maximizing ROI With SaaS: Strategies For Success

3. LinkedIn Sales Solutions

LinkedIn sales solutions blog post is another resource that a sales professional cannot disregard. This sales blog allows you to utilize LinkedIn as a potential sales platform. Sales teams must prioritize social sales through networks such as LinkedIn that provide insights into social selling, sales strategies, and sales leadership for sales professionals.

Best Software Sales blogs of LinkedIn sales solutions

  1. The Best Sales Navigator Feature Is… 10 Sellers Share Their Favorites
  2. How Does LinkedIn’s COO Sells: The Future is All About Going Deep
  3. How Companies Approached Sales Training During The Pandemic

4. Sales Gravy

Sales Gravy is oriented towards sales training, providing immense valuable advice. Sales Gravy is perfect for people who enjoy multiple. This sales training blog associates with sales trainers and additional professionals producing content for podcasts, videos, and articles. Free training material is available on this website.

Best Software Sales Blogs By Sales Gravy

  1. 4 Key Traits Of The Most Successful People
  2. Build An Affordable Sales Training Program In 8 Steps
  3. 17 Best Practices Of Top Performing Salespeople

5. A Sales Guy

A sales guy blog offers innumerable sales tips, but the emphasis on attracting and hiring talent makes it unique from others. This blog is an efficient and informative resource for sales leaders looking forward to expanding their sales community, hiring top sales talent, and gaining efficient sales advice.

Best Software Sales Blogs By A Sales Guy

  1. The Sales Success Formula
  2. Preparing For A Discover Call: What You Need To Know
  3. Overcoming Objection: Stop Discounting!


For reviewing each subprocess of the sales process, this sales blog serves as a great resource for improving sales productivity. They particularly focus on outbound sales processes. There is a separate section dedicated to demonstrating the experiences of top sales leaders who applied some profound life lessons to their sales careers.

Best Software Sales Blogs By

  1. How Generative AI Shapes The Sales Team
  2. What Is Sales Enablement? Definition, Benefits, and Strategies
  3. How I Create An Effective Sales Strategy As An Outreach Sales Leaders

7. OpenView Labs

OpenView Labs is a growth-stage funding group that is an expert in supporting initial-stage tech companies in development and investment. They share actionable insights and advice for the sales managers on their blog by using the metrics required to scale up the sales team, product-led growth, selling to corporate customers, and many more.

Best Software Sales Blogs By OpenView Labs

  1. The Can’t-Miss SaaS Events We’re Attending (And Hosting) This Fall
  2. OpenView’s Next Chapter: Announcing Fund VII Dedicated To Expansion-Stage Growth
  3. Price Smart, Hire The Best and Prove Your Product-Market Fit: OpenView’s Predictions For 2023

8. Unbound B2B Sales blog

Unbound B2B Sales blog covers a wide range of sales and marketing-related content such as content marketing or account-based marketing. The Unbound B2B sales blog is an informative resource for acquiring technical knowledge for improving sales performance.

Best Software Sales Blogs By Unbound B2B Sales Blog

  1. The Role Of A Lead Generation Specialist In Modern Business
  2. Reaching The Right Target Audience With Programmatic Ad Targeting Types
  3. Ultimate Guide For Data-Driven B2B Demand Generation

9. LeadIQ Sales blog

LeadIQ delivers crucial B2B sales information and also a handy Chrome extension. LeadIQ is a good guide for developing a sales pipeline.

Best Software sales blogs by LeadIQ Sales blog

  1. Sales Development Experts Share 5 Proven SDR workflows that deliver a pipeline
  2. The ultimate B2B SaaS sales glossary and acronym cheat sheets: 76 terms reps need to know
  3. Sales trends in 2023: What I learned from B2B experts

10. CloserIQ Blog

CloserIQ Blog is a renowned sales recruiting platform offering guidance towards hot and trending skills you job candidates must acquire, identifying top talent, and managing successful sales teams.

Best software sales blogs by CloserIQ

  1. 4 Stress-Relieving Activities To Improve Sales Team Morale
  2. The Essential Guide to Improving Your Sales Conversion Rate
  3. 6 Sales Pitch Ideas To Better Connect With Prospects

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Software sales blogs are online platforms or websites that specifically focus on topics related to selling software products and services. These blogs cater to a niche audience interested in software sales, including software sales professionals, software developers, marketers, business owners, and anyone involved in the software industry. They provide insights, strategies, and information about selling software, navigating the software market, and staying updated on industry trends.

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Amulya Author

Amulya Sukrutha

About The Author…

Amulya Sukrutha, passionate computer science engineer specialized in Data science field. I also describe myself as a enthusiastic strength and endurance trainee. I have played professional Tennis during my early years and found my path in Software development and machine learning later. I’m also passionate about creating content, and learning about new technologies.

How To Write A Great Meta Description For SEO 

How To Write A Great Meta Description For SEO 

A meta description is a brief HTML tag or snippet of text that provides a concise summary or most accurate description of the content of a web page. These descriptions typically appear under the page title and URL of search engine results pages (SERPs). Their primary purpose is to provide users with a quick understanding of what the page is about, helping them decide whether to click on the link.

Here, we’ll guide you in crafting a compelling and more accurate description. These descriptions not only assist search engines in comprehending your webpage’s content but also entice searchers to click and explore your site.

Why Are Meta Descriptions Important For SEO?

Google, back in September 2009, stated that the language contained in meta descriptions and meta keywords did not affect its search engine ranking algorithms.

However, there are still two reasons why meta descriptions matter:

  1. They aid in persuading users to click on your organic listing result.
  2. Because Google evaluates CTR rates, they may increase your results indirectly by increasing your site’s organic CTR.

Besides, meta descriptions are also important for SEO for several reasons, such as:

1. Click-Through Rate (CTR)

A well-crafted meta description can attract users to click on a search result, improving CTR.

2. User Expectations

A clear meta description sets expectations for web content, reducing bounce rates and improving SEO.

3. Keywords and Relevance

When writing meta descriptions, include relevant keywords. A search engine results page must understand the content and match it to users’ search queries.

4. Differentiation

Having a unique and compelling meta description is crucial for standing out in search results, especially when competing with similar content from other search engines and websites.

5. SEO Ranking

Meta descriptions indirectly impact SEO by improving user engagement and reducing bounce rates.

6. Social Sharing

Meta-description examples and descriptions are used to generate snippets when pages are shared on social media. With an optimized meta description in Google, you can enhance the content appearance and increase engagement.

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Tips To Write Effective Meta Description For SEO

Creating an impressive meta description for SEO involves crafting a concise and compelling summary of a web page’s content. Here are some steps to help you create and write a good meta name description content:

1. Accurate length

Keep a more accurate meta description length of between 150 and 160 characters, as Google engines often truncate longer descriptions.

2. Relevance

An engaging meta description must accurately reflect the page’s content and include relevant keywords to improve click-through rates. So, ensure that the meta description accurately reflects the content of the search on the page, as Google rewrites meta descriptions if it’s not relevant.

3. Include Target Keywords

Include the primary keyword, first target keyword, or search keyword for the HTML element of the page in the meta description, ideally near the beginning. And avoid keyword stuffing.

4. Engaging content

Write a front page description that entices users to click. Highlight unique selling points or benefits.

5. Call To Action

It’s common to include a CTA or an enticing phrase to encourage users to click on the link. So, use CTAs like “Learn More,” “Read Now,” or “Shop Today.”

Effective meta description for SEO

6. Make it Unique

Each page on a website must have a unique meta description to avoid duplication and improve Google search.

7. HTML Tagging

Meta descriptions are part of a web page’s HTML code and are specified using thetag within thesection. Effective and engaging meta descriptions are an essential element of on-page SEO.

8. Avoid duplicate descriptions

Each page’s code should have a unique meta description tag.

9. Frontload important info

Place the most crucial and relevant information at the beginning to ensure it’s visible in search results.

10. Use power words

Incorporate compelling adjectives and power words to capture attention.

11. Mobile Optimization

Ensure your title tag meta description looks good on mobile devices.

The best digital marketing agency guides you in writing the necessary meta description content for SEO.

Here Are A Few More Helpful Tips To Follow

1. Unique selling points

Highlight what sets your page apart from other competitors.

2. Emotional appeal

Use powerful words or evoke emotions that resonate with your target audience. Meta Description examples like “Discover the secret to success” or “Experience the thrill of adventure” can enhance.

3. No deception

Avoid clickbait or misleading information, as this can harm your site owners or blog post website’s credibility.

4. Use active voice

Write in an active voice to create a sense of urgency and directness.

5. Audience consideration

Tailor the title tags description of on-page content to your specific audience and their needs. Content marketing services provide the necessary inputs to achieve a description tag.


Your chance to attract readers is through your meta description. Make sure to develop a compelling meta description for your website that encourages visitors to select your content first. After all, if your webpages are intended to be beneficial and valuable to browsers, then the information that describes them should be as well.

Meta descriptions are essential for attracting organic search traffic back, improving user experience, and indirectly influencing SEO by impacting user behavior and engagement with search results. A good meta description can increase clicks from search results, but it’s only one part of SEO. Optimizing webpage content for search engines and continuously monitoring and adjusting SEO performance is crucial for writing effective meta descriptions.

Aparna Sushumna

Aparna Sushumna

About The Author…

Aparna Sushumna, a mother to a hyperactive toddler who is all over the house. I aspire to be a decent content developer. A Bachelorette of technology says my qualification but I anticipated being a singer. Thanks to the recession, I dwelled into various jobs, from coding to being a tech support executive to a help desk professional, only to conclude that there is something else I wish to do. Here I am to accomplish my profound passion for content writing. Music, nature, jewelry, beauty, mythology, life quotes, celebs, and their life, being my areas of interest.

How to Use LinkedIn’s Latest Feature – Designer

How to Use LinkedIn’s Latest Feature – Designer

In the fast-paced world of professional networking, staying up-to-date with the latest features is essential to stand out. LinkedIn, being a platform predominantly used by professionals and businesses, continually introduces new tools to improve user experience and foster better connections. One such innovative addition is LinkedIn Designer; a powerful feature designed to empower designers and enhance brand visibility through visually appealing content. In this blog, we will explore the ins and outs of LinkedIn Designer, discover how it works, and uncover the multitude of benefits it offers to designers looking to excel in the digital space.

What is LinkedIn Designer?

LinkedIn Designer is a cutting-edge feature that allows designers to create striking visual content directly within the LinkedIn platform. This feature’s integration enables professionals to showcase their creativity and branding skills to a broader audience. With LinkedIn Designer, you don’t need to rely on external graphic design tools; instead, you can craft captivating images and infographics right from your LinkedIn dashboard. Let’s delve deeper into how this new feature can be used to its full potential.

How to Use LinkedIn Designer?

Using LinkedIn Designer is a breeze, and here’s a step-by-step guide to help you get started:

Step 1: Accessing LinkedIn Designer:

Log in to your LinkedIn account and navigate to the “Start a Post” section. Click on the “Create a visual post” option to access LinkedIn Designer.

Step 2: Choosing a Template:

LinkedIn Designer offers a range of pre-designed templates tailored to various professional needs. Select the one that best aligns with your content and objectives.

Step 3: Design Customization:

Customize the chosen template to match your brand identity. Add your brand colors, logo, and other relevant visuals to create a cohesive and professional look.

Step 4: Generate Engaging Content:

Craft your message strategically and incorporate eye-catching visuals. Whether it’s sharing your latest design work, promoting an event, or highlighting your services, make sure your content resonates with your target audience.

Step 5: Include Call-to-Action (CTA):

Drive engagement by adding a clear CTA in your visuals. Encourage viewers to like, comment, and share your post, ultimately increasing your content’s reach.

Designer feature

What are the Benefits of LinkedIn Designer?

LinkedIn Designer offers a plethora of advantages that can significantly elevate your professional presence, especially for digital marketing agencies and their services:

a) Enhanced Branding:

Consistent and visually appealing branding is vital for any business, including digital marketing agencies. With LinkedIn Designer, agencies can maintain brand consistency across their visual content, establishing a strong brand identity for themselves and their clients.

b) Better Discoverability:

Engaging visuals tend to perform better on social media, which is crucial for digital marketing agencies aiming to attract new clients. By using LinkedIn Designer to create stunning images, agencies increase the likelihood of their posts being discovered by a broader audience, ultimately leading to more inquiries and potential partnerships.

c) Amplified Engagement:

Visually appealing content tends to capture users’ attention more effectively. For digital marketing agencies, this means higher engagement rates for their clients’ posts on LinkedIn, resulting in increased brand awareness and potential business growth.

d) Establishing Authority:

As a digital marketing agency, showcasing your expertise through compelling visuals demonstrates your skills and creativity in the field. This, in turn, helps establish your authority and credibility, making it easier to attract and retain clients.

e) Leveraging Social Media Marketing:

LinkedIn is a powerful platform for professional networking, and for digital marketing agencies, engaging visual content can significantly boost their social media marketing efforts.

Utilizing LinkedIn Designer enables agencies to create eye-catching graphics for their client’s social media campaigns, enhancing their overall digital marketing services..

How to Share Files with LinkedIn Designer?

LinkedIn Designer allows you to share files directly from your LinkedIn profile, making collaboration and networking seamless. Here’s how you can do it:

Step 1: Creating a Post:

Go to the “Start a Post” section on your LinkedIn profile and click on “Create a visual post” to access LinkedIn Designer.

Step 2: Adding Files:

Within Designer, you can easily add files such as PDFs, documents, or images. Click on the “Add file” button, select the file from your computer, and LinkedIn will upload it.

Step 3: Creating Visuals:

After uploading the file, you can design captivating visuals to accompany it. Add relevant images, texts, and other elements to make the post engaging.

Step 4: Publish and Share:

Once your visual post is ready, click on “Post” to publish it on your LinkedIn profile. You can also choose to share it in relevant LinkedIn groups or send it directly to connections via private message.


LinkedIn Designer is a game-changer for designers and professionals seeking to enhance their brand’s discoverability on the platform. By leveraging the power of visual content, you can create a lasting impact, attract more connections, and open doors to exciting opportunities. Embrace LinkedIn Designer today and witness your brand’s growth with captivating visuals and strategic social media marketing.


Chandrasekhar Raman

About The Author…

With a remarkable 24-year background in Sales Administration, Import Coordination, and Marketing, I offer a distinct perspective to my writing that perfectly aligns with industry standards. Armed with a first-class Commerce degree and professional certifications in content and digital marketing, I am devoted to keeping myself abreast of the latest trends and best practices in the field.

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