Beyond Likes: Exploring The Metrics That Truly Matter on Social Media

Beyond Likes: Exploring The Metrics That Truly Matter on Social Media

Are you struggling to get the desired number of likes on your social media posts? If so, don’t let it discourage you. Likes are not always a reliable metric to measure the true impact of your content. Instead, there are other vanity metrics, such as engagement, reach, and brand sentiment, that can provide a more accurate picture of your social media strategy.

For instance, Sarah, a small business owner, was disappointed to see that her follower count remained stagnant despite her meticulous efforts to craft engaging social media content. But the lack of likes doesn’t necessarily mean that her content strategy has failed.

The article dives deeper into the key metrics that matter on social platforms and how you can leverage them to provide valuable insights for social media success.

Key Takeaways

  • Like counts on social media platforms may not always accurately reflect the success of a social media presence due to various factors such as algorithm changes and user behavior trends.
  • Track engagement metrics such as comments, shares, and saves as they provide a more comprehensive and qualitative view of audience interaction with your content.
  • Measure conversion metrics such as click-through rates (CTR), lead generation, and sales to assess the tangible impact of your social media efforts on business objectives.
  • Utilize audience insights derived from analytics tools to gain a deeper understanding of your audience demographics, preferences, and behaviors.

Social Media Metrics

In the fast-paced world of Social Media Marketing, social media metrics are measurable data points that provide insights into how well your content is performing. They are similar to a dashboard in a car, with different active metrics revealing reach, engagement, and brand sentiment. Think of it this way: “Likes” are like a polite nod at your content, while “shares” and “comments” are the conversion metrics that mean engaging in a conversation. “Click-through rates” (CTRs) mean that people are actively following your call to action, whether it’s visiting your website or making a purchase. These social media analytics provide a better understanding of the target audience, identify gaps in content engagement, and measure the effectiveness of your business goals.

Types Of Social Media Metrics

It’s important to remember that social media metrics such as likes and follower counts do not necessarily reflect true success. Here are some important metrics you should focus on to optimize your brand visibility:

Website Traffic

Think of your social media presence as a busy marketplace. Website traffic shows how many visitors come to your website through social media. Analyze which platform and content drive the most traffic to your website and focus on sentiment analysis. Example: If you get a lot of loyal customers from X (Twitter), it may be better to focus social media marketing on that platform to boost meaningful metrics.

Social Media Impressions

Have you ever wondered how many people saw your content, even if they didn’t engage with it? Impressions can answer this question. These help in a deeper understanding of how far your content has spread and how much brand awareness it generates. Example: By tracking impressions over time, you can see which content formats work best for your audience. Still confused? Skyrocket your brand awareness beyond the superficial metrics with powerful social media strategies from the experts.

Engagement Metrics

Likes and comments are like applause from the audience. Engagement measures this crucial interaction. It tells you whether your content is interesting and whether it sparks conversations and meaningful connections with your brand. Formula: Engagement Rate = (Likes + Comments) / Reach x 100 Example: A high engagement rate indicates that your content is interesting and generates valuable interactions.

Lead Generation

Social media isn’t just about getting likes; it’s about nurturing potential customers. Lead generation metrics measure how effectively you convert viewers into interested individuals. Utilize advanced analytics tools to track conversions on social media data, such as lead quality and engagement rate(s), to measure your brand perception capabilities. Example: Offering a free trial of your software in exchange for a user’s contact details allows you to showcase its value and gain positive sentiment to potentially convert it into a paying subscriber.

Conversions & Revenue

Did your witty tweet translate into sales? Tracking conversions provides a comprehensive picture of how many website visitors from social media take the desired action, whether it’s making a purchase, signing up, or downloading something. Track surface-level metrics alongside revenue to measure the impact of social media on the bottom line. Example: Social media platforms that offer monetization features provide deeper insights into how your business objectives and conversion rate translate into financial gains.
Why Is It Important To Measure Metrics

Why Is It Important To Measure Metrics?

Here’s why every business should consistently track these metrics:
  • Data-Driven Decisions: Imagine steering a ship blindfolded. Without metrics, you’re essentially doing the same with your social media strategy. Metrics provide data-driven insights that reveal what content resonates, how your audience interacts, and where improvements are needed.
  • Identifying Trends: Social media is a living conversation. Metrics help you uncover valuable trends within your industry and act as a powerful tool for analyzing Customer Lifetime Value (CLV). You can discover what topics spark engagement, what kind of content garners the most shares, and even identify emerging customer preferences.
  • Measuring ROI (Return on Investment): Social media isn’t just about brand awareness; it’s about generating leads and driving sales. By tracking metrics like website traffic, conversion rates, and revenue generated through social media channels, you can assess the effectiveness of your brand and calculate your return on investment (ROI). This allows you to refine your strategy and allocate resources efficiently.
  • Understanding Your Audience: Metrics are a window into your audience’s psyche. You can see what content they engage with, what kind of posts elicit comments and shares, and even gauge their sentiment analysis.
Dominate India’s Digital Landscape by partnering with the Top Digital Marketing Agency.
  • Benchmarking Against Competitors: Keeping an eye on your competitors’ social media performance is crucial. By analyzing their metrics (impressions, engagement rates, etc.), you can identify successful social media strategies they’re employing and adapt your approach accordingly.

Set Your Metrics With KloudPortal

We understand how social media metrics play a crucial role in developing a data-driven social media strategy. They are vital in providing insights into the data that needs to be deciphered. Feeling overwhelmed? KloudPortal can help streamline the process for you. Our expert team goes beyond vanity metrics, providing in-depth analysis of engagement, reach, and brand sentiment. We help you maximize your social media ROI by providing actionable insights. Contact us today!

Frequently Asked Questions (FAQs)

What are the main social media metrics?

To evaluate your social media performance, you can keep track of some important metrics. These metrics include engagement, impressions and reach, shares, and conversions. Additionally, tracking your response rate and time will provide a comprehensive view of your social media campaigns.

What is the most common metric for measuring social media reach?

Social media reach is specified by the number of unique individuals who have seen your social media posts.

Do likes on social media matter?

Social media likes can be important, but they should not be the only focus of your social media marketing approach. While receiving likes can make you appear more trustworthy and visible to your followers and others who view your page, it should not be your only goal. Chasing likes on platforms like Instagram and Facebook may not always be the best strategy for building a successful social media presence.

Which social media metric is a great indication of interest?

The first and easiest social media metric to measure is volume. It indicates the size of the conversation about your brand or campaign and serves as an initial indicator of interest.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.
Five Creative Ways To Use Social Media For Storytelling

Five Creative Ways To Use Social Media For Storytelling

In the age of information overload, capturing attention and building a connection can be tough. But there’s one powerful tool that can help you cut through the noise: storytelling. Weaving stories into your social media presence not only entertains your audience but also fosters a deeper connection and makes your brand, cause, or personal message more memorable. Storytelling has surfaced as a powerful tool for brands to establish a personal bond with their audience.

The widespread use of social media user platforms has provided brands that strike a chord with their target audience. Methods to harness the power of social media for storytelling encompass platforms such as Instagram, Facebook, Twitter, Snapchat, etc. Over the past few years, social media platforms have transformed from simple communication channels into robust platforms for storytelling. Businesses are incorporating social media storytelling into their marketing strategies to engage followers, fortify their brand identity, and expand broader audience reach.

Let’s explore these five innovative techniques to utilize social media for storytelling.

Key Takeaways

  • Leveraging visual storytelling on social media platforms like Instagram and Pinterest proves to be a potent tool for businesses.
  • Engage audience with interactive polls and quizzes on Twitter and Facebook.
  • Host live Q&A sessions on Instagram Live or Facebook Live will encourage interaction and keep your audience connected.
  • User-generated content with strategic hashtags enhances your brand storytelling.

1. Visual Storytelling

Instagram and Pinterest serve as ideal platforms for the art of visual storytelling. Create a series of related images that tell a story over time, or use a photo grid to showcase different parts of a bigger narrative. It allows brands to craft engaging narratives through the vibrant medium of Instagram captions. Facilitating user engagement and interaction becomes achievable by incorporating interactive elements like polls, questions, and quizzes.

Insta stories offer a unique format for visual narrative, enabling the use of multiple photos or brief videos to build a significant narrative. Creative tools like filters, stickers, and text options further enrich the storytelling experience on these platforms.

2. User-Generated Content (UGC)

User-generated content is a treasure trove for narrative creation. It offers genuine and captivating narratives that echo your demographic target and add authenticity to the story. Motivate your social media followers to share their interactions with your brand and highlight these narratives in your social media posts. Please encourage them to share their experiences using their own hashtag and curate the best ones on your feed.

Collect and display these authentic narratives on your social platforms, fostering a sense of camaraderie and trust around your brand. The significance of Content Marketing Services lies in crafting and disseminating valuable, relevant, and consistent content to captivate and involve a clearly defined audience, ultimately motivating profitable customer actions.

3. Utilize Stories For Live And Ephemeral Content

Story features on various platforms allow you to share real-time updates, behind-the-scenes peeks, and personal moments. Twitter highlights present a chance to curate and share impactful stories in a concise format. Companies can leverage this functionality to showcase pivotal moments, industry updates, or company achievements and to connect with their audience instantly, ensuring that their narrative aligns seamlessly with the latest trends and ongoing conversations. This feature empowers you to curate tweets around a specific theme or event, providing an effective means to share a story that unfolds progressively over time.

4. Through History And Values

Social media tools like Facebook allow an ideal platform for brands to share in-depth stories about their company history, values, and mission. Posting content that delves into the company’s roots, growth, and core principles humanizes the brand, fostering a stronger connection with the audience. Combining text, images, and video content helps create a comprehensive brand narrative.

Creating your hashtag is a creative way to curate stories related to your brand. Encourage your social media users to use this hashtag in their posts. It not only engages your followers but also helps you collect UGC.

5. Stories For Authentic And Impermanent Narratives

Snapchat’s ephemeral nature lends itself to authentic storytelling. Brands can use Snapchat updates to provide behind-the-scenes glimpses, exclusive content, or limited-time offers. It creates a sense of urgency and exclusivity, encouraging followers to stay engaged and regularly check for updates. Sharing your enterprise history or the journey of your brand is another effective way to tell your brand’s story. This fosters a deeper connection between your audience and your brand, cultivating trust.

A successful Social Media Marketing strategy revolves around tactically creating and distributing content across multiple platforms to captivate, attract, and nurture relationships with the intended audience.

The Five P’s of Good Storytelling

The 5 P’s Of Storytelling:

The 5 P’s of Storytelling refer to the essential elements that contribute to crafting a compelling narrative. These elements guide storytellers in creating engaging stories that resonate with their audience.

  1. Purpose: Clearly define the purpose of your story. Whether it’s to entertain, educate, or inspire, having a clear purpose ensures that your narrative resonates with your customer base.
  2. People: Place your audience at the center of your story. Comprehend their interests, needs, and preferences in order to generate content that genuinely resonates with them.
  3. Plot: Craft a compelling story arc that captivates your audience from beginning to end. Develop a narrative structure that keeps engaged and eager to discover what happens next.
  4. Place: Choose the right social media platforms for your storytelling. Each platform has its unique strengths, and tailoring your content to fit the characteristics of each one maximizes its impact.
  5. Performance: Continuously evaluate the performance of your storytelling efforts. Monitor engagement metrics and audience feedback, and adapt your strategy to better align with your brand’s goals.

Always remember the following:

  • Authenticity is key: Let your unique voice and personality shine through your stories.
  • Engage your audience: Ask questions, hold polls, and encourage interaction to keep them coming back for more.
  • Be consistent: Regularly share stories to build anticipation and keep your audience connected.

These elements are essential for crafting a compelling story that will captivate an audience and keep them engaged. The Best social media marketing agency in India stands out in devising creative campaigns that boost brand recognition and interaction across a variety of platforms.


Leveraging social media storytelling proves to be a potent tool for businesses. Crafting a compelling brand story through meaningful storytelling on various platforms like Twitter Moments, Snapchat Stories, and Facebook storytelling is essential to capture the audience’s interest in today’s dynamic news feed, imparting a moral lesson, and reinforcing the brand’s values—a perfect example of effective content marketing that highlights key points and resonates with the audience. By employing an innovative approach to brand storytelling, businesses can distinguish themselves in the saturated social media landscape and make a lasting impact on their audience.


Why is social media storytelling important?

The significance of social media storytelling lies in its ability to enable brands to forge a deeper connection with their audience. It humanizes the brand, builds trust, and fosters customer loyalty.

How can I improve my social media storytelling?

You can improve your social media storytelling by understanding your audience, being authentic, using visuals, keeping your story simple, and engaging with your audience.

Can social media storytelling help in boosting sales?

Yes, effective social media storytelling can help in boosting sales by building trust, fostering customer loyalty, and enhancing brand reputation.

How can brands effectively use Instagram for storytelling?

Brands can use Instagram Stories, Multiple images, and engaging captions to tell their story. Consistent visuals, interactive features, and a well-defined aesthetic contribute to a compelling storytelling strategy on Instagram.

Rasmita Patro

Rasmita Patro

About The Author…

Meet Rasmita Patro, a content writer, a former teacher, and a former HR with a passion for storytelling, creating compelling content that engages and informs readers. She has a Master’s in Economics and an MBA degree in Human Resources. Her expertise spans a variety of industries, including finance, healthcare, technology, and others. She has a particular inclination toward crafting blog posts, articles, and social media content that resonates with the target audience. She loves reading different genres of books, love to experiment with cooking, and listening to soothing music.

Should Your Brand Embrace Social Issues On Social Media?

Should Your Brand Embrace Social Issues On Social Media?

The impact of brands on social media cannot be ignored. They possess the ability to start conversations, attract widespread attention, and influence public opinion. This influence goes beyond promoting products and services, as consumers are increasingly holding brands accountable for their stance on social issues. In this article, we will discuss the strategic considerations that brands must carefully navigate when deciding whether to address social or political issues on social media. We will also learn the potential benefits, the pitfalls to avoid, and the key principles to ensure genuine brand building. Ultimately, we provide you with the knowledge to determine whether incorporating social issues aligns with your brand purpose and values and, if so, how to do it effectively and ethically.

Key Takeaways

  • Seize the opportunity to educate your audience on social issues without coming across as preachy or opportunistic. Provide valuable information, raise awareness, and foster informed discussions.
  • Ensure that your brand’s engagement with social issues is consistent, aligning with your stated values across all business aspects to reinforce credibility.
  • Leverage storytelling to communicate your brand’s stance on social issues, sharing emotionally resonant narratives that humanize your brand and enhance relatability.
  • When embracing social issues on social media, a careful approach is required. Prioritize authenticity and align your stance with your core values that resonate with your audience.

Social Issues: Should Your Brand Take a Stand?

The debate over whether brands should engage in social issues on social media platforms is a complicated one, with compelling arguments on both sides. We will discuss the advantages and disadvantages of doing so to assist you in making an educated choice.


1. Enhanced Brand Image: Consumers seek brands that align with their values. Taking a responsible stance on social issues can depict your brand as socially aware and compassionate, leading to a positive brand identity and attracting potential customers.

2. Increased Customer Loyalty: When brands support human rights, ensuring alignment with their audience, it cultivates a sense of shared purpose, loyalty, customer engagement, and stronger connection.

3. Differentiation in a Crowded Market: In today’s competitive market, taking a bold stance for a cause can help your brand stand out, attract media attention, and increase brand memorability.

4. Positive Impact on Employee Morale: Socially responsible brands often attract and retain talent who value purpose-driven work. Taking a stand on social issues can motivate employees, cultivate a sense of shared responsibility, and create a positive work environment.


1. Risk Of Alienation: The diversity of opinions in society makes it difficult to please everyone. Taking a stand on a social issue may alienate some customers with differing opinions. It can lead to negative customer experience(s), boycotts, and potential financial losses.

2. Potential For “Virtue Signaling”: Consumers are increasingly skeptical of brands that appear to be “jumping on the bandwagon” of popular causes solely for marketing purposes. Inauthentic attempts at social activism can backfire, damaging your brand image and eroding trust with your audience.

3. Difficulty In Balancing Authenticity And Action: It is essential to make sure that you create a compelling strategy that is in line with the fundamental values of your brand and that it results in practical action. Simply posting statements on social media is not enough. Customers expect brands to uphold their word with sincere efforts to create a positive impact.

4. Navigating Complex Issues: Social justice movements are complex and nuanced, requiring careful consideration and publicly aligning towards the cause on an emotional level, even for minority groups. Brands should avoid oversimplifying solutions or trivializing complex issues.

That said, don’t settle for average. Choose the best social media marketing services in India.

When a brand to Speak up about Social issues on social media

Brand Voice: When to Speak Up?

Deciding when to embrace social causes requires careful consideration and strategic planning. Here are several key scenarios where taking a stand can be impactful:

When You Have a Genuine Connection

A great example is a company named Patagonia, an outdoor clothing brand that has a longstanding commitment to environmental activism. They take tangible actions for sustainable practices, engage in land conservation efforts, including climate change, reduce carbon footprint(s), and donate a portion of their profits to environmental causes. This key factor, along with the brand’s core values, fosters trust and resonates with environmentally conscious consumers.

When Your Brand Can Offer Unique Insights or Solutions

A tech company might champion digital literacy programs, leveraging their expertise to address a growing need in society, especially minor groups. It demonstrates their commitment to responsible technology use and positions them as thought leaders in the technology sphere.

When You Can Make a Measurable Impact

A food and beverage company could partner with a local food bank to fight hunger in their community. These provide a tangible way for them to contribute and showcase their commitment to social responsibility beyond mere statements.

When You Can Leverage Your Platform to Raise Awareness

A social media platform might use its reach to advocate for mental health awareness during Mental Health Awareness Month. It amplifies the voices of relevant organizations and educates their vast user base on a crucial issue.

Do you struggle with creating content that converts into leads? Discover our content marketing services.

5 Ways to Align Purpose with Shareholder Value

  • Authenticity Matters: Make sure that your purpose is in line with your core values, and avoid jumping on superficial trends just for the sake of it.
  • Educate & Engage: Understand the issues and engage in meaningful conversations with your target audience.
  • Consistency is Key: Integrate your brand loyalty throughout all operations, from marketing to supply chain.
  • Measure Impact: Track progress and report transparently to demonstrate accountability.
  • Beyond Marketing: Stop making empty statements and actually put your purpose into a diverse range of environmental issues.

Final Thoughts

As mentioned, embracing social issues on social media requires careful consideration. Prioritize authenticity and align your stance with your core values.

KloudPortal can help you create impactful campaigns that connect with your audience and enhance your brand’s commitment. Contact us today to make a difference in the world.

Frequently Asked Questions(FAQ)

Why are brands taking a stand on social and political issues?

Clearly expressing your beliefs on social issues that align with your values can help you attract customers who share your outlook, creating a sense of community. Being authentic while also being open to constructive criticism demonstrates integrity and leadership, which can deeply resonate with the right customers.

How do companies gain or lose from embracing controversial social issues?

Forget likes – take action. Aligning your brand with a cause you genuinely champion attracts a loyal tribe of like-minded customers and drives genuine change. Sure, there’s a risk of backlash, but silence is even riskier. Embrace the challenge and use your platform to spark positive change while building a brand that resonates deeply with your audience.

Do consumers care about social issues?

Consumers increasingly care about social issues. Studies show over 60% want companies to take a stand, and 63% are more likely to buy from brands that support causes they care about. These make sense, as people today seek brands that share their values and contribute to a better world.

How can we control social issues?

We can’t “control” social issues, but we can contribute to positive change with this powerful tool by:

  1. Raising awareness: Sharing information and sparking conversations on relevant causes.
  2. Promoting education: Supporting initiatives that educate the public on social issues.
  3. Emphasizing empathy: Building connections by acknowledging the human element of social issues.
  4. Encouraging positivity: Promoting optimism and empowering communities to find solutions.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

How To Use Social Selling To Generate More Leads And Sales For Your Software Business?

How To Use Social Selling To Generate More Leads And Sales For Your Software Business?

Social media platforms have advanced from mere communication tools to powerful business resources. For software companies, harnessing the potential of social selling has become paramount in staying competitive. It involves the use of social media to increase qualified leads and, subsequently, sales. It is about promoting your product and building genuine connections, understanding customer pain points, and tailoring your approach for potential buyers. In this comprehensive guide, we will dig into the various aspects of social selling, from sales leads generation strategy and social media advertising to the importance of relevant content and tracking customer engagement. We will also explore how businesses can implement a successful social sales strategy and how sales professionals can leverage social media to boost their sales efforts.

Leveraging Social Media Platforms For Lead Generation Efforts

Social networking sites like LinkedIn, Instagram, Twitter, and Facebook offer a vast and diverse user base, making them ideal for customer acquisition efforts. To use social sharing effectively for lead generation, one needs to:

  • Establish a Presence on Social Media Channels: Create professional profiles for your software business on various social networking sites. Ensure your LinkedIn profile is complete, up-to-date, and aligned with your brand image.
  • Identify Potential Customers: Define your buyer persona and target audiences. Determine the key decision-makers and influential individuals within your targeted organizations. Understanding your potential customers is essential for tailoring your social selling efforts effectively.
  • Use Different Social Media Networks: Depending on your target audience and industry, identify social media networks that are more effective than others. For instance, LinkedIn is often a social platform for B2B software businesses, while Facebook and Instagram can effectively reach a broader consumer audience.

Social Media Marketing is an ever-evolving strategy that leverages social media platforms to facilitate businesses in engaging with their desired audience and cultivating brand recognition. It includes content creation, advertising, and engagement to effectively reach and engage potential customers.

Implementing A Social Selling Strategy

A well-structured social selling strategy is essential for success. Here’s how to implement one:

  • Create Valuable Content: At the core of social selling lies content marketing, where crafting an enthralling strategy involves creating blog posts, infographics, videos, webinars, and whitepapers that directly tackle the issues and obstacles your software is designed to resolve.
  • Engage and Build Relationships: Social selling isn’t centered on direct sales pitches; rather, it revolves around fostering reliable connections. Engage proactively with your audience by addressing comments, joining conversations, and distributing industry news content.
  • Social Media Promotions: Use social media promotion to create targeted ads that lead potential customers to a compelling landing page on your website. These ads can increase your visibility and reach a wider audience.
  • Social Listening: Invest in social listening tools to monitor business trends and customer sentiment. It enables you to stay informed about discussions within your industry and engage in relevant conversations.
  • Tailoring Your Approach: A one-size-fits-all approach has no place in social selling. Personalize your outreach and content to cater to individual prospects.

Digital Marketing Services incorporate a diverse array of online strategies and tactics designed to assist businesses in reaching their marketing objectives within the digital landscape. These services typically comprise search engine optimization (SEO), email marketing, pay-per-click advertising (PPC), social media marketing, and personalized lead generation strategies, all customized to meet the specific needs of each company. An effective sales pitch, underpinned by a compelling value proposition and supported by lead tracking and high-quality content on social platforms, ultimately directs potential customers toward conversion.

Social selling strategy

Using Industry Trends To Your Advantage

Keeping a close eye on commercial trends is crucial for a software business. Here’s how you can leverage them for social selling:

  • Stay Informed: Consistently keep abreast of industry developments, emerging technologies, and trends in the software sector. Use your knowledge to share insights and viewpoints on these trends, positioning yourself as a thought leader in the field.
  • Tailor Content: Align your content with current market trends and pain areas. Addressing these issues in your content shows that your software solution is relevant and timely.
  • Engage in Conversations: Participate in discussions related to economic trends on social platforms. Share your expertise and provide valuable perceptions to position your business as a knowledgeable and reliable source.

The Best Social Media Marketing Agency in Hyderabad is a game-changer for businesses looking to enhance their online presence and reach their target audience effectively. With a reliable agency’s expertise, you can expect measurable results in increased brand visibility and engagement across various social platforms.

Creating Valuable And Personalized Content

Content development plays a central role in social selling. This way to craft content that deeply connects with your target audience:

  • Understand Buyer Personas: Develop a deep understanding of your ideal customers and their buyer’s journey. Tailor the content to address their specific challenges at each stage of the journey.
  • Personalize Content: Use personalized content to engage future clients. It can include personalized emails, LinkedIn messages, or content tailored to a specific company’s challenges.
  • Tracking Leads and Engagement: Leverage the right tools, for example, social media analytics and Google Analytics, to track engagement. Evaluating the impact of your social selling initiatives on website traffic and lead conversion rates facilitates strategy refinement.
  • Mapping to the Sales Funnel: The sales funnel, often called the purchase funnel, is a visual representation of a customer’s journey from initial awareness of a service to making a purchase decision. It is a model that helps businesses understand and manage potential customers’ stages before converting into paying customers.

By seeking Digital Marketing Partner Agencies in India, businesses can benefit from strategic and experienced collaborators who understand the nuances of the Indian market. Such agencies can provide tailored solutions to help companies navigate the complexities of online marketing and achieve their goals effectively.

How Sales Professionals Use Social Selling Index

Sales professionals use the Social Selling Index (SSI) as a valuable tool to enhance their social selling efforts on platforms like LinkedIn. The SSI is a metric provided by LinkedIn that quantifies an individual’s or team’s effectiveness in social selling. It consists of four key components: Establishing a Professional Brand, Finding Correct People, Engaging with Insights, and Building Relationships.

Sales professionals benefit from using the SSI in several ways:

  • Performance Benchmarking: The SSI provides a benchmark for sales professionals to measure their social selling effectiveness against industry standards and their peers.
  • Goal Setting: Sales professionals can use the SSI to set specific goals for their social selling efforts. For example, they may aim to increase their engagement score or grow their network by a certain percentage over time.
  • Identifying Strengths and Weaknesses: Sales professionals can identify their strengths and weaknesses by analyzing their SSI scores in the four components.
  • Continuous Improvement: Sales professionals can use the SSI as a tool for continuous improvement by monitoring their scores and adjusting their social selling strategies.


Social selling is a powerful tool for software businesses to increase leads and sales. By leveraging social media platforms, implementing a well-defined social selling strategy, staying informed about industry trends, creating valuable and customized content, and adopting the practices of the sales team, software businesses can effectively use social selling to connect with potential clients, build relationships, and ultimately drive engagement and sales. Social media is no longer just a platform for communication; it’s a valuable channel for lead generation and sales growth.

Rasmita Patro

Rasmita Patro

About The Author…

Meet Rasmita Patro, a content writer, a former teacher, and a former HR with a passion for storytelling, creating compelling content that engages and informs readers. She has a Master’s in Economics and an MBA degree in Human Resources. Her expertise spans a variety of industries, including finance, healthcare, technology, and others. She has a particular inclination toward crafting blog posts, articles, and social media content that resonates with the target audience. She loves reading different genres of books, love to experiment with cooking, and listening to soothing music.

Top 5 Social Media Marketing KPIs To Monitor For Your Brand Marketing

Top 5 Social Media Marketing KPIs To Monitor For Your Brand Marketing

Has your social media marketing strategy helped you achieve your goals?

Social media KPIs measure campaign performance reliably. They serve as predefined benchmarks for tracking performance. Tracking metrics such as engagement rate, follower count, and lead conversion rate will show evidence that your strategy bridges your target audience and establishes brand awareness.

In this blog post, we will learn about social media KPIs, how to set up social media KPIs, important social media KPIs, and important metrics for tracking social media KPIs.

Exploring Social Media Marketing KPIs

Key performance indicators (KPIs) are quantifiable performance measures over time for an object.

Companies use KPIs, including related metrics, to measure performance, check if the targets are being met, and change the strategies if required.

Social media KPIs determine the efficiency of a business’s social media marketing efforts and strategies. They track the company’s data on independent platforms such as Instagram, Facebook, Linkedin, etc. Social media KPIs include ‘Key metrics’ and ‘Key objectives.’ Key Objectives are the list of targets that need to be accomplished, and key metrics are the performance trackers.

Google Analytics can help businesses gain valuable insights into the impact of their social media efforts on website traffic and conversions by analyzing data alongside social media KPIs like engagement rates and click-through rates.

Why Use Social Media KPIs?

  • Social media KPIs help pinpoint particular objectives and measure their improvements, giving a brief picture of what’s going right, where to concentrate efforts, and telling how well the strategy is designed to meet the goals.
  • Social media KPIs brief about the change in desirable outcomes for the efforts made. For example, whether the new feature added to social media platforms leads to follower growth.
  • Lastly, they help you analyze and execute weak areas that can lead to the overall growth of your business.

Important Social Media KPIs

Let us look at some important social media KPIs.

Reach KPIs

Reach is a quantity measurement, and ‘Reach KPIs’ measure the user count of your social media channels.

  • Impressions- This number gives the visibility count of your post on the user’s feed or timeline.
  • Follower count – Displays the no of followers.
  • Audience growth rate – It demonstrates the follower count concerning time.
  • Reach – It provides the post engagement rate and profile visits after posting.
  • Potential reach – It provides the count rate of people viewing a particular post during a reported period.

A good content marketing service will ensure good planning, research, creation, and analysis of social media content to attract, engage potential customers, and generate leads.

Website traffic

Website traffic, including visits to your landing page, is another valuable social media KPI for tracking. It provides the count of users visiting your website on social media platforms.

Conversion KPIs

Conversion metrics show how good your social media strategy is and how well it leads to actionable insights.

  • Conversion rate – It gives the count of users who performed the tasks outlined by your social media CTA compared to the total clicks on that particular post.
  • Cost per click (CPC) – The amount paid to the social media platform for an individual clicks on sponsored posts.
  • Click-through rate (CTR) – It gives the percentage of users who viewed the post and clicked on CTA (call to action) included.
  • Cost per thousand impressions (CPM) – You pay for every 1000 views for your sponsored social posts.
  • Bounce rate – It gives the percentage of users who clicked the link provided by your post but left the page without taking action.
  • Revenue – It shows sales revenue generated through the social media platform.

Tying up with a Digital marketing company can ensure your increment in online presence and integrate your online platforms and profiles through a wide range of strategies, tactics, and other online tools.

Important Social Marketing KPIs

Social media engagement KPIs

Social media engagement KPIs compute the quality of interactions with social media followers. It briefs about the audience’s connection with your video content, posts, and branding.

  • Likes – It counts user engagement with social media posts by clicking the like button.
  • Mentions – It indicates the brand mentions tagged on posts.
  • Clicks – It gives the count of clicks on the link provided by your social media post.
  • Applause rate – It tracks positive interactions such as retweets, reposts, likes, saves, etc.
  • Comments – It gives the count of followers’ comments on a post.
  • Shares – It gives the no of times your post has been shared from one platform to another.
  • Amplification rate – It gives the rate of your followers sharing your content with their followers.
  • Average engagement rate – This metric divides the engagement a post receives, including saves, favorites, likes, comments, etc., by the total count of your social channel.

A Best Digital Marketing Agency excels in managing your social media accounts, creating and publishing content, optimizing website pages, and executing SEO strategies to enhance your brand’s visibility on search engine result pages. (made changes)

Community growth KPIs

These KPIs keep track of your community growth rate.

  • Total subscribers – It gives the total count of subscribers attracted over time.
  • New subscribers – It gives the total count of users subscribed to your social media page over time.

Setting Up Social Media KPIs

Let us look at some ways to set up social media KPIs.

  1. Stating the KPI’s objectiveThe KPIs objective indicates how tracking the KPI can help the company reach a particular business goal. It is beyond numbers and data.
  2. Name the KPIDeciding on a metric will measure whether it is on a track. For instance, if your company focuses on growth and intends to increase brand awareness, you could make Facebook impressions as one of the KPIs. After setting a metric, adding value and timeline to the KPI is important.
  3. Share your KPIsCommunicate your KPIs with your team, boss, and other stakeholders who stay current with your strategies. Sharing your KPIs would set the expectations right and align with your measurements.
  4. Analyze performanceAnalyzing social media performance concerning time is an important step to follow.
  5. Understanding industry benchmarksUnderstanding industry benchmarks is important for setting realistic business goals for your social media account.

Important Social Media Metrics

Let us discuss some important social media metrics that help to track social media marketing.


It is a key metric that checks if the marketing efforts are being reached to the social media audience. More impressions indicate a high visibility rate.

New followers

New followers are the users who lately follow your social media channels and have access to your latest posts in their newsfeeds.

Share of voice

It is a social media metric that measures the market your brand owns or the intensity of your domination in the industry compared to your competitors.

Follower-drop-off rate

This metric gives the number of users who have unfollowed your social media page over a period.

Follower-growth rate

It is an essential metric that measures the total number of followers gained over a particular period.


Social media is a web of interactions that makes it unique and easy to interact but difficult to measure. As social media managers and marketers, it is important to watch the competition, quality content, and audience growth rate. These insights provide information on where to invest time, money, and resources for building relationships within the social network.

The best social media marketing agency in Hyderabad can help you reach high search rankings, improve customer reach and target audience, and benefit you in various ways for your YouTube channel, LinkedIn page, and other platforms.

Amulya Author

Amulya Sukrutha

About The Author…

Amulya Sukrutha, passionate computer science engineer specialized in Data science field. I also describe myself as a enthusiastic strength and endurance trainee. I have played professional Tennis during my early years and found my path in Software development and machine learning later. I’m also passionate about creating content, and learning about new technologies.

Threads App: A New Addition to the Social Media Marketing Apps Suite

Threads App: A New Addition to the Social Media Marketing Apps Suite

A new player has arrived in a world where social media platforms are constantly battling for consumers’ attention. Meta CEO Mark Zuckerberg has just launched the earliest version of Threads, an app the Instagram team developed for text-based sharing. Whether you’re a creator or just a casual poster, Threads offers a new, distinct location for public conversations and real-time updates.

Following the launch, Meta CEO stated in a Threads post, “The vision for Threads is to create an option and friendly public space for conversation. We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

Threads’ mission is to take what Instagram does best and expand it to text, creating a joyful and creative platform for you to express yourself. With Threads, you can connect with friends and creators who share your interests, including those you follow on Instagram and elsewhere. This exceptional achievement can be ascribed to Meta using its existing Instagram user base, allowing seam less interaction between the two platforms.

Connect with the best digital marketing agency to promote your business through this trending app.

What Is Meta Threads?

Threads is a ‘text-based conversation app,’ a place for ‘communities [to] come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Threads aim to translate what text does best on Instagram into a positive and imaginative platform for you to express yourself.

Users will be able to create Threads entries of up to 500 characters in length, and while the program is aimed toward text, users will also be able to share links, photographs, and videos of up to 5 minutes.

Simply put, Users can connect with the same Threads account they follow on Instagram and respond to other public postings as they do on Twitter.

Key Features:

Threads app includes various features that make staying in touch with your close pals a pleasurable experience.


  • Easy to Join: Threads is simple to use. Log in using your Instagram account username, and verification will be carried across, but you will also be able to customize your profile for the Threads app. Threads support the same fundamental accessibility features that are accessible on Instagram today, such as screen reader support and AI-generated image descriptions.
  • User Protection: Threads software includes a comprehensive set of safety and user settings, assuring a safe and engaging user experience. Users below 16 (or 18 in some countries) are provided a private profile when they join the Threads app.
  • Compatibility with other networks: Threads aspires to be interoperable with ActivityPub, the World Wide Web Consortium’s (W3C) open social networking standard. This will allow Threads to communicate with other apps that use the ActivityPub protocol, such as Mastodon and WordPress, enabling new connections that are now unavailable on most social apps.
  • Camera access: Capture images and videos within the app and share them with your closest friends in real time.
  • Direct Messaging: Connect with your close friends via one-on-one or group communications. Threads provide a simple and user-friendly chat interface.
  • Turn Out The Noise: You can control who comments or reacts to your Threads app postings. Furthermore, you can use filters to eliminate responses that contain specified words. Accounts that are blocked on Instagram are also blocked on Threads, delivering a consistent user experience across both platforms.
Threads App

Setting Up The Threads App:

  1. Install the Threads app from Google Play (Android) or the App Store (iOS).
  2. Sign in with your Instagram account.
  3. Allow the app the permissions it needs to perform properly.

Note: When looking for Threads to download, seek the Threads Instagram app, which Instagram develops.

How To Login Into Threads App?

Log in to Threads using your Instagram account. After logging in, you’ll get a feed like Twitter’s. On its home page, you can scroll through posts.

The best digital marketing agency guides you on how to use Threads App for your business.


Threads is currently available in over 100 countries for iOS and Android users. The Threads app is an excellent tool for connecting with close friends and sharing unique moments. It provides a unique and private communication experience with its intuitive UI, rich messaging tools, and seamless connection with Instagram. Download the Threads app today and connect more deeply with your closest friends! Let us make the best use of this latest app under the guidance of a top digital marketing agency.

As the app evolves, it hopes to become an integral part of the rapidly increasing ecosystem of interoperable services, assisting users in finding their community regardless of the app they use.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings