Top 5 Social Media Marketing KPIs To Monitor For Your Brand Marketing

by Amulya Sukrutha | Sep 6, 2023

Post Views: 143

Has your social media marketing strategy helped you achieve your goals?

Social media KPIs measure campaign performance reliably. They serve as predefined benchmarks for tracking performance. Tracking metrics such as engagement rate, follower count, and lead conversion rate will show evidence that your strategy bridges your target audience and establishes brand awareness.

In this blog post, we will learn about social media KPIs, how to set up social media KPIs, important social media KPIs, and important metrics for tracking social media KPIs.

Exploring Social Media Marketing KPIs

Key performance indicators (KPIs) are quantifiable performance measures over time for an object.

Companies use KPIs, including related metrics, to measure performance, check if the targets are being met, and change the strategies if required.

Social media KPIs determine the efficiency of a business’s social media marketing efforts and strategies. They track the company’s data on independent platforms such as Instagram, Facebook, Linkedin, etc. Social media KPIs include ‘Key metrics’ and ‘Key objectives.’ Key Objectives are the list of targets that need to be accomplished, and key metrics are the performance trackers.

Google Analytics can help businesses gain valuable insights into the impact of their social media efforts on website traffic and conversions by analyzing data alongside social media KPIs like engagement rates and click-through rates.

Why Use Social Media KPIs?

Social media KPIs help pinpoint particular objectives and measure their improvements, giving a brief picture of what’s going right, where to concentrate efforts, and telling how well the strategy is designed to meet the goals.
Social media KPIs brief about the change in desirable outcomes for the efforts made. For example, whether the new feature added to social media platforms leads to follower growth.
Lastly, they help you analyze and execute weak areas that can lead to the overall growth of your business.

Important Social Media KPIs

Let us look at some important social media KPIs.

Reach KPIs

Reach is a quantity measurement, and ‘Reach KPIs’ measure the user count of your social media channels.

Impressions- This number gives the visibility count of your post on the user’s feed or timeline.
Follower count – Displays the no of followers.
Audience growth rate – It demonstrates the follower count concerning time.
Reach – It provides the post engagement rate and profile visits after posting.
Potential reach – It provides the count rate of people viewing a particular post during a reported period.

A good content marketing service will ensure good planning, research, creation, and analysis of social media content to attract, engage potential customers, and generate leads.

Website traffic

Website traffic, including visits to your landing page, is another valuable social media KPI for tracking. It provides the count of users visiting your website on social media platforms.

Conversion KPIs

Conversion metrics show how good your social media strategy is and how well it leads to actionable insights.

Conversion rate – It gives the count of users who performed the tasks outlined by your social media CTA compared to the total clicks on that particular post.
Cost per click (CPC) – The amount paid to the social media platform for an individual clicks on sponsored posts.
Click-through rate (CTR) – It gives the percentage of users who viewed the post and clicked on CTA (call to action) included.
Cost per thousand impressions (CPM) – You pay for every 1000 views for your sponsored social posts.
Bounce rate – It gives the percentage of users who clicked the link provided by your post but left the page without taking action.
Revenue – It shows sales revenue generated through the social media platform.

Tying up with a Digital marketing company can ensure your increment in online presence and integrate your online platforms and profiles through a wide range of strategies, tactics, and other online tools.

Social media engagement KPIs

Social media engagement KPIs compute the quality of interactions with social media followers. It briefs about the audience’s connection with your video content, posts, and branding.

Likes – It counts user engagement with social media posts by clicking the like button.
Mentions – It indicates the brand mentions tagged on posts.
Clicks – It gives the count of clicks on the link provided by your social media post.
Applause rate – It tracks positive interactions such as retweets, reposts, likes, saves, etc.
Comments – It gives the count of followers’ comments on a post.
Shares – It gives the no of times your post has been shared from one platform to another.
Amplification rate – It gives the rate of your followers sharing your content with their followers.
Average engagement rate – This metric divides the engagement a post receives, including saves, favorites, likes, comments, etc., by the total count of your social channel.

A Best Digital Marketing Agency excels in managing your social media accounts, creating and publishing content, optimizing website pages, and executing SEO strategies to enhance your brand’s visibility on search engine result pages. (made changes)

Community growth KPIs

These KPIs keep track of your community growth rate.

Total subscribers – It gives the total count of subscribers attracted over time.
New subscribers – It gives the total count of users subscribed to your social media page over time.

Setting Up Social Media KPIs

Let us look at some ways to set up social media KPIs.

Stating the KPI’s objectiveThe KPIs objective indicates how tracking the KPI can help the company reach a particular business goal. It is beyond numbers and data.
Name the KPIDeciding on a metric will measure whether it is on a track. For instance, if your company focuses on growth and intends to increase brand awareness, you could make Facebook impressions as one of the KPIs. After setting a metric, adding value and timeline to the KPI is important.
Share your KPIsCommunicate your KPIs with your team, boss, and other stakeholders who stay current with your strategies. Sharing your KPIs would set the expectations right and align with your measurements.
Analyze performanceAnalyzing social media performance concerning time is an important step to follow.
Understanding industry benchmarksUnderstanding industry benchmarks is important for setting realistic business goals for your social media account.

Important Social Media Metrics

Let us discuss some important social media metrics that help to track social media marketing.

Impressions

It is a key metric that checks if the marketing efforts are being reached to the social media audience. More impressions indicate a high visibility rate.

New followers

New followers are the users who lately follow your social media channels and have access to your latest posts in their newsfeeds.

Share of voice

It is a social media metric that measures the market your brand owns or the intensity of your domination in the industry compared to your competitors.

Follower-drop-off rate

This metric gives the number of users who have unfollowed your social media page over a period.

Follower-growth rate

It is an essential metric that measures the total number of followers gained over a particular period.

Conclusion

Social media is a web of interactions that makes it unique and easy to interact but difficult to measure. As social media managers and marketers, it is important to watch the competition, quality content, and audience growth rate. These insights provide information on where to invest time, money, and resources for building relationships within the social network.

The best social media marketing agency in Hyderabad can help you reach high search rankings, improve customer reach and target audience, and benefit you in various ways for your YouTube channel, LinkedIn page, and other platforms.

Amulya Sukrutha

About The Author…

Amulya Sukrutha, passionate computer science engineer specialized in Data science field. I also describe myself as a enthusiastic strength and endurance trainee. I have played professional Tennis during my early years and found my path in Software development and machine learning later. I’m also passionate about creating content, and learning about new technologies.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.