The Top 5 Ways AI Is Being Used In Marketing Today

by | Jul 5, 2023

In recent years, Artificial Intelligence(A.I.) has witnessed remarkable advancements due to the availability of vast amounts of data and advancements in computing power. Using artificial neural networks with multiple layers in deep learning has become a more popular branch of machine learning. Deep learning is a good example because it has achieved impressive results in various domains, including image recognition, natural language processing, and augmented reality.

Did you know you can also use AI for digital marketing campaigns?

Don’t worry; we have got you covered!

Let’s cut to the chase and understand how we can leverage AI for marketing in our business to reap heaps of profits.

Experience exponential growth with the best social media marketing agency leveraging AI tools.

Understand AI Marketing In Simple Terms

AI marketing uses artificial intelligence by marketers to improve the customer experience by analyzing past purchases. AI-guided marketing materials are tailored and optimized for the customer journey. These can appear as PPC advertising, chatbots, and content creation.

Marketers can use several machine learning tools and programs to send automated responses to their potential customers. Data analysis, data collection, media buying, content creation, personalization, and other routine tasks are handled by AI tool.

Real Life Examples of AI Marketing Used By Top Marketing Experts

The examples below illustrate how machine learning models are transforming marketing artificial intelligence in big media companies and the retail industry, enabling them to deliver more personalized and enriching experiences utilizing human creativity. These companies have seen significant improvements in engaging customers, retention, and overall marketing effectiveness by leveraging AI tools and protecting from potential cyber attacks.


Disney has embraced AI in its marketing strategy to enhance the theme park experience for visitors. Through its MyMagic+ program, visitors receive MagicBands – wristbands equipped with RFID technology. These bands are linked to users’ profiles and contain valuable data, such as ride preferences and dining choices. Disney uses this data to personalize guest experiences and campaigns by recommending attractions, character meet-ups, and dining options. This level of digital marketing has led to increased guest satisfaction and repeat visits which are increasingly important part of marketing campaigns .


Nike uses AI to offer personalized recommendations that resonates with each individual customer. By analyzing data from its NikePlus app, including activity levels, workout preferences, and online shopping purchase history, Nike’s AI algorithms suggest the most suitable footwear and apparel options to engage customers in a distinct manner . This marketing analytics has brought significant impact in customer behaviour and brand loyalty.


Coca-Cola leverages AI and machine learning to optimize its digital advertising efforts. Coca-Cola’s AI algorithms can predict the best-performing ad creative, ad placement, and customer segmentation by analyzing voice search queries and data quality across other platforms. This sales forecasting approach across various social media platforms has led to actionable insights and increased return on ad spend (ROAS) in the digital world.

Boost your online presence with the top SEO agency in Hyderabad using AI-powered techniques.


Benefits Of Using AI In Marketing

  1. Personalization: AI enables personalized marketing experiences by analyzing customer data, preferences, and behavior. It allows you to deliver targeted content, product recommendations, and offers, which can significantly improve customer engagement and conversion rates.
  2. Improved Customer Insights: AI algorithms can process vast customer data and extract valuable insights. It helps in understanding your customer better, preferences, and purchase patterns. Moreover, these insights help in data-driven decisions and tailor your marketing strategies accordingly.
  3. Enhanced Efficiency and Automation: AI can automate repetitive marketing tasks, such as data analysis, content creation, and campaign optimization. These free up valuable time and resources for your marketing team, allowing them to focus on more strategic initiatives and creative tasks.
  4. Real-Time Analytics and Decision Making: AI-powered analytics provide real-time data and insights, enabling you to monitor and optimize marketing campaigns on the fly. This agility lets you quickly adapt your strategies, make informed decisions, and seize opportunities.
  5. Cost Savings: By automating tasks and optimizing marketing industry based on AI-driven insights, businesses can reduce costs associated with manual labor, inefficient targeting, and ineffective campaigns. Artificial Intelligence can help optimize ad spend, improve ROI, and allocate resources more effectively.
  6. Improved Customer Service and Support: AI chatbots and virtual assistants can provide round-the-clock customer support, promptly addressing common queries and issues. It improves customer satisfaction, reduces response time, and enables seamless customer interactions.
  7. Competitive Advantage: Incorporating AI marketing strategies can give you a competitive edge in the marketplace. By leveraging AI-driven personalization, automation, and analytics, you can deliver superior customer experiences and stay ahead of the competition.
5 ways AI is revolutionizing the marketing industry

Top Five Ways AI Is Being Used In Marketing Today

According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

  1. Personalized content recommendations:  AI algorithms can analyze customer data, browsing history, and purchase behavior to provide personalized product recommendations. It helps marketers deliver targeted offers and improve the overall customer experience.
    Example: Amazon’s recommendation engine uses Artificial Intelligence to analyze customer browsing and purchase history, resulting in a 29% increase in sales.
  2. Predictive customer behavior analysis: AI can analyze large volumes of data to identify patterns and trends, enabling marketers to make data focused decisions. It can predict customer behavior, identify potential leads, optimize marketing efforts, and forecast sales trends.
    Example: Netflix utilizes AI to predict user preferences, leading to a reported $1 billion increase in annual revenue.
  3. Voice assistants and customer support: AI-powered chatbots and virtual assistants can interact with customers in real-time, answering their queries, providing support, and even making product recommendations. They help automate customer service and improve response times.
    Example: Sephora’s chatbot assists with customer preferences using predictive analytics, resulting in a positive increase in bookings for in-store makeovers.
  4. Social media sentiment analysis: Machine Learning algorithms can monitor social media posts and analyze user-generated content to understand customer sentiment, track brand mentions, and identify emerging trends. These help marketers gain insights for reputation management and targeted personalized experiences.
    Example: Pepsi used sentiment analysis to collect information and detect negative sentiment around an ad campaign, prompting withdrawal and avoiding potential backlash.
  5. Content generation and optimization:  Artificial Intelligence in marketing generated content plays an essential role in product descriptions, blog posts, and social media updates. Additionally, providing marketers to deliver customized content to the appropriate audience by curating and recommending pertinent content to users based on their preferences and behavior.

Essential Insights

Step into the AI-driven present, where complexity meets simplicity. Embracing AI doesn’t have to be daunting, especially when you partner with a top digital marketing agency. Overcome your online challenges with our guidance and unleash the true potential of your business maintaining data security. Let us handle the intricacies while you reap the rewards. It’s time to thrive in the digital era with confidence and ease.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings