The Top 5 Ways AI Is Being Used In Marketing Today

by | Jul 5, 2023 | Digital Marketing

In recent years, Artificial Intelligence(A.I.) has witnessed remarkable advancements due to the availability of vast amounts of data and advancements in computing power. Using artificial neural networks with multiple layers in deep learning has become a more popular branch of machine learning. Deep learning is a good example because it has achieved impressive results in various domains, including image recognition, natural language processing, and augmented reality.

Did you know you can also use AI for digital marketing campaigns?

Don’t worry; we have got you covered!

Let’s cut to the chase and understand how we can leverage AI for marketing in our business to reap heaps of profits.

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Understand AI Marketing In Simple Terms

AI marketing uses artificial intelligence by marketers to improve the customer experience by analyzing past purchases. AI-guided marketing materials are tailored and optimized for the customer journey. These can appear as PPC advertising, chatbots, and content creation.

Marketers can use several machine learning tools and programs to send automated responses to their potential customers. Data analysis, data collection, media buying, content creation, personalization, and other routine tasks are handled by AI tool.

Real Life Examples of AI Marketing Used By Top Marketing Experts

The examples below illustrate how machine learning models are transforming marketing artificial intelligence in big media companies and the retail industry, enabling them to deliver more personalized and enriching experiences utilizing human creativity. These companies have seen significant improvements in engaging customers, retention, and overall marketing effectiveness by leveraging AI tools and protecting from potential cyber attacks.

Disney

Disney has embraced AI in its marketing strategy to enhance the theme park experience for visitors. Through its MyMagic+ program, visitors receive MagicBands – wristbands equipped with RFID technology. These bands are linked to users’ profiles and contain valuable data, such as ride preferences and dining choices. Disney uses this data to personalize guest experiences and campaigns by recommending attractions, character meet-ups, and dining options. This level of digital marketing has led to increased guest satisfaction and repeat visits which are increasingly important part of marketing campaigns .

Nike

Nike uses AI to offer personalized recommendations that resonates with each individual customer. By analyzing data from its NikePlus app, including activity levels, workout preferences, and online shopping purchase history, Nike’s AI algorithms suggest the most suitable footwear and apparel options to engage customers in a distinct manner . This marketing analytics has brought significant impact in customer behaviour and brand loyalty.

Coca-Cola

Coca-Cola leverages AI and machine learning to optimize its digital advertising efforts. Coca-Cola’s AI algorithms can predict the best-performing ad creative, ad placement, and customer segmentation by analyzing voice search queries and data quality across other platforms. This sales forecasting approach across various social media platforms has led to actionable insights and increased return on ad spend (ROAS) in the digital world.

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Benefits Of Using AI In Marketing

  1. Personalization: AI enables personalized marketing experiences by analyzing customer data, preferences, and behavior. It allows you to deliver targeted content, product recommendations, and offers, which can significantly improve customer engagement and conversion rates.
  2. Improved Customer Insights: AI algorithms can process vast customer data and extract valuable insights. It helps in understanding your customer better, preferences, and purchase patterns. Moreover, these insights help in data-driven decisions and tailor your marketing strategies accordingly.
  3. Enhanced Efficiency and Automation: AI can automate repetitive marketing tasks, such as data analysis, content creation, and campaign optimization. These free up valuable time and resources for your marketing team, allowing them to focus on more strategic initiatives and creative tasks.
  4. Real-Time Analytics and Decision Making: AI-powered analytics provide real-time data and insights, enabling you to monitor and optimize marketing campaigns on the fly. This agility lets you quickly adapt your strategies, make informed decisions, and seize opportunities.
  5. Cost Savings: By automating tasks and optimizing marketing industry based on AI-driven insights, businesses can reduce costs associated with manual labor, inefficient targeting, and ineffective campaigns. Artificial Intelligence can help optimize ad spend, improve ROI, and allocate resources more effectively.
  6. Improved Customer Service and Support: AI chatbots and virtual assistants can provide round-the-clock customer support, promptly addressing common queries and issues. It improves customer satisfaction, reduces response time, and enables seamless customer interactions.
  7. Competitive Advantage: Incorporating AI marketing strategies can give you a competitive edge in the marketplace. By leveraging AI-driven personalization, automation, and analytics, you can deliver superior customer experiences and stay ahead of the competition.
5 ways AI is revolutionizing the marketing industry

Top Five Ways AI Is Being Used In Marketing Today

According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

  1. Personalized content recommendations:  AI algorithms can analyze customer data, browsing history, and purchase behavior to provide personalized product recommendations. It helps marketers deliver targeted offers and improve the overall customer experience.
    Example: Amazon’s recommendation engine uses Artificial Intelligence to analyze customer browsing and purchase history, resulting in a 29% increase in sales.
  2. Predictive customer behavior analysis: AI can analyze large volumes of data to identify patterns and trends, enabling marketers to make data focused decisions. It can predict customer behavior, identify potential leads, optimize marketing efforts, and forecast sales trends.
    Example: Netflix utilizes AI to predict user preferences, leading to a reported $1 billion increase in annual revenue.
  3. Voice assistants and customer support: AI-powered chatbots and virtual assistants can interact with customers in real-time, answering their queries, providing support, and even making product recommendations. They help automate customer service and improve response times.
    Example: Sephora’s chatbot assists with customer preferences using predictive analytics, resulting in a positive increase in bookings for in-store makeovers.
  4. Social media sentiment analysis: Machine Learning algorithms can monitor social media posts and analyze user-generated content to understand customer sentiment, track brand mentions, and identify emerging trends. These help marketers gain insights for reputation management and targeted personalized experiences.
    Example: Pepsi used sentiment analysis to collect information and detect negative sentiment around an ad campaign, prompting withdrawal and avoiding potential backlash.
  5. Content generation and optimization:  Artificial Intelligence in marketing generated content plays an essential role in product descriptions, blog posts, and social media updates. Additionally, providing marketers to deliver customized content to the appropriate audience by curating and recommending pertinent content to users based on their preferences and behavior.

Essential Insights

Step into the AI-driven present, where complexity meets simplicity. Embracing AI doesn’t have to be daunting, especially when you partner with a top digital marketing agency. Overcome your online challenges with our guidance and unleash the true potential of your business maintaining data security. Let us handle the intricacies while you reap the rewards. It’s time to thrive in the digital era with confidence and ease.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

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