5 Things To Know About Google Performance Max Self-Upgrade Tool For Local Campaigns

by | Dec 9, 2022 | Digital Marketing


What Is Google Local Campaign

In the era where most people use search engines to find a store, be it physical or online, it is ever growing challenge to attract new customers. If you want to promote your physical store through a digital medium, Google local campaign can be your best choice. Local campaigns make it easy to advertise your stores to nearby customers and help them by providing information to visit your store. Information includes store location, timings, business offerings, and more. It is cross channel campaign type that helps improve local awareness and, of course, the visits to the store’s physical location.

To set up a local campaign in Google Ads account, we need to provide the store locations, campaign budget, and ad assets (Like text, images, videos, etc.); the Google machine learning algorithm uses these inputs and automatically optimizes bids, ad placements, and asset combinations. It helps promote your business across Google properties, like Google Maps, Google Search Network, YouTube, Google Display Network, and Gmail.

What Is Google Performance Max Self-Upgrade Tool For Local Campaigns?

Earlier this year, Google upgraded the Smart Shopping and Local Campaigns to Performance Max using the self-upgrade tool in Google Ads.

One can easily upgrade the Local Campaigns using the self-upgrade tool. To access it, go to Google Ads – Notification, Recommendations page, or Campaigns page. All your campaign settings will automatically transfer to Performance Max. If the campaigns are not eligible for the self-upgrade tool, then your Local Campaigns will be upgraded to Performance Max in 2023.

Once you have been upgraded to Performance Max campaigns, please find below the five best practices Google has laid out to get the maximum benefit from their Performance Max campaigns.

  1. ‘Performance planner’ from google can be used to plan the upcoming holiday budget and determine how your budget change can impact the performance.
  2. Start your campaign 2-3 weeks in advance so you can prepare for the weekend sales or holiday peaks. We can then refresh the creative frequently to shift from regular store promotions to special promotions (like holiday sales etc.)
  3. Set a value for each conversion action to get the best of your campaigns and reach your goals. For example, a store visit- is $10, a phone call click – is $3 so on.
  4. We can select one call-to-action per asset group. Performance Max allows one predefined call to action per asset group, while local campaigns support multiple customer call-to-actions. During the upgrade, five call-to-actions will be supported as read-only in Performance Max.
  5. Google suggests turning off ad scheduling or geo-targeting as they may obstruct campaign performance.

Performance Max Helps You To Achieve Your Goals

Here are four effective ways to improve your marketing results and bid strategy with Google’s new Performance Max feature that the most reliable digital marketing agency uses:

Gain more affluent insight

Google Performance Max campaigns are now part of the Google Ads Insights page. It helps you understand how your campaign is performing across channels and gives you tips on how to improve your existing smart shopping campaign.

Find new customers

Machine learning helps you find new groups of your ideal customers across Google Search, Discover, Gmail, Maps, YouTube, and Display. Reach your audience easily with Google’s real-time understanding of user intent, holiday campaigns, and search terms.

Increase conversions and value

The Google Performance Max feature uses automation to optimize your budget and bids to help you get more conversions. It happens in real-time, so you don’t have to worry about ad budget optimization or manual bidding.

Simplify your workflow with automation

Google Performance Max optimizes ad placements through automation to appear in the right areas for audiences most likely to convert. Google’s expertise shows that you can easily target users this holiday season based on their online searches, historical data, and behavior. It is done using the Google Performance Max feature by your digital marketing agency.

 Benefits of Google Performance Max Self-Upgrade tool

Why Should You Update To Performance Max To Boost Local Campaigns?

It is recommended that you select a good SEO company that will help you upgrade to the newly launched Google Ads Performance Max because it allows you to:

    1. Monitor performance and adjust as needed.
    2. Ensure all necessary settings have been migrated or adjusted correctly for the new Performance Max experience.
    3. Test the migration process with a low-value campaign to see how the new campaign type works for your customers.
    4. Choose the best time for your agency when everyone is together for post-migration adjustments and fine-tuning.
    5. Create a backup strategy in case Performance Max campaign disruption impacts performance.


As the buying process becomes more complex and involves more challenges, the Performance Max through KloudPortal ensures it appears in the right place across all Google touchpoints. From rising search trends to combined reports, drill down into detailed, automated insights from Performance Max campaigns, KloudPortal uniquely understands performance across multiple channels, thereby improving conversions. Reach out to us to set up the best Google ads services for your business.



About The Author…

Annanya hails from Cuttack, the Silver City of Odisha. She has completed her Master’s degree in English Literature and has been writing content for four years. She is passionate about writing and is a quick learner. You can determine the passion and love she has for writing by reading her blogs and articles. She creates wonderful pieces of content by putting her thoughts into words that audiences love to read.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings

Hello There!

Reach your Strategy Expert Now! or send us an email to contactus@kloudportal.com