What We Cover In This Blog?

• 1. Content Writing Mastery
• 2. SEO Content Writing
• 3. Writing With Flair
• 4. The Strategy Of Content Marketing
•  5. Content Marketing: Blogs, Infographics, Videos, And Social Media
• 6. Writing For The Web
• 7. Content Strategy For Professionals

1. Content Writing Mastery

Several online courses are designed to help you create content that effectively drives sales and engagement. These cover essential topics such as understanding your target audience, persuasive copywriting techniques, and optimizing content for search engine optimization (SEO). Through practical exercises and real-world examples, you will master content writing by learning to create compelling content that generates results.

 2. SEO Content Writing

This course teaches vital SEO skills for content writers in the digital landscape. Discover how to create SEO-friendly content that ranks high in search results. Learn SEO keyword research, on-page optimization, and effective link-building strategies. Hands-on assignments and quizzes assess your understanding. The Best SEO Agency utilizes cutting-edge strategies to optimize your online presence and drive organic traffic to your website.

 3. Writing With Flair

You can find this course in Udemy. Experienced content writers use this program to refine content and business writing skills. This course focuses on storytelling, sentence structure, and powerful vocabulary, enhancing web content in digital marketing. It provides valuable insights on improving clarity, conciseness, and finesse while writing blog posts and other online business content.

 4. The Strategy Of Content Marketing

Content Writing skills go beyond crafting well-written pieces; understanding persuasive writing is essential. Coursera’s Content writing course teaches you how to create a social media marketing plan, develop engaging content, and distribute it effectively. You will gain insights into audience segmentation, content promotion, and leveraging social media platforms to maximize your content’s impact.

 5. Content Marketing: Blogs, Infographics, Videos, And Social Media

HubSpot Academy offers a course that comprehensively overviews various content formats, including blog writing, infographics, videos, and social media posts. It covers best practices for each format, from ideation and creation to promotion and analysis. This course is particularly valuable for freelance writers seeking to diversify their content creation skills and deliver high-quality content across different platforms.

 6. Writing For The Web

Writing for the web requires a unique skill set due to distinct reading patterns and user expectations. Open2Study focuses on crafting web-friendly content that engages readers and drives conversions. It covers web writing techniques, usability principles, and accessibility considerations. The course includes practical assignments and peer-reviewed assessments to enhance web writing proficiency.

 7. Content Strategy For Professionals

A successful content writer should have a solid understanding of content strategy. This course explores the principles and practices of power writing, including content auditing, planning, and governance. It equips you with the skills to align content with organizational goals and create effective online articles to measure its impact.

 Bottomline

Most Top Digital Marketing Agencies deliver results through their comprehensive range of services tailored to meet business objectives. Investing in top-notch content writing courses online can enhance your freelance content writing essentials and help you stay competitive in the digital world.

Whether you aim to create content that sells, optimize your creative writing for search engine results, improve your content writing style, or develop a content marketing strategy, these courses offer valuable insights and practical knowledge.

Let’s look at a few marketing efforts, such as social media strategy, SEO utilization, and other marketing tactics, including email marketing, to meet your business goals and provide your users with relevant and timely information.

What We Cover In This Blog?

• What Are The Challenges For Content Creation?
• Keeping It To The Point And Precise
• Knowing What Works
• Matching The Literacy Level Of Audience With Your Writing
• Important W’s And H’s Of Content Marketing Strategy
• SEO Efforts
• Importance Of Social Media Platforms

What Are The Challenges For Content Creation?

Many businesses find it challenging to know where to start content marketing and how much content should be created to attract potential customers. Content strategy is a comparatively new niche discipline in the digital era. Content marketing strategies share common grounds with interface design, SEO, UX, web development, etc.

The type of content to be posted, such as videos, blog posts, infographics, etc., is one of the major challenges for content creation. The topics to be covered, the distribution of content among the target audience, and what’s working and what’s not are a few other common marketing challenges.

We’ll cover various content marketing strategies in this blog post. Stay tuned, and keep scrolling for more information, friends!

Keeping It To The Point And Precise

Keeping an eye on the word count and quality apart from the frequency of the posts could make a huge difference. Chapman said the miniskirt approach covers the essentials with enough content to keep the audience curious. Learn more!

In other words, the content should have on-point and timely, precise information. Stop humming! People are busy and have fewer attention spans. Make them skim through your content with relevant subtitles. Instead of trying to put everything forward in one place, incorporate links to information that would elaborate your point. Linking to the information from your archives will hold your audience to the marketing platform and boost your credibility at the same time.

Chapman believes in timing and holding your audience with fascination without ever boring them. Producing content constantly without going silent wouldn’t let the audience divert, and keeping them engaged is easy, says C.C Chapman. Also, cautions that creating content and sharing it once a week isn’t enough.

Knowing What Works

A marketer’s job is not just to produce content but to utilize analytics to identify the ideal frequency and volume. Balancing the appropriate amount of testing against the overall objectives defines the content quality and holds true for the content volume.

Testing is an important component of content marketing strategies. Through marketing tools, it is easier to finetune the output of your content to engage your audience based on the metrics displayed after posting. Like all marketing activities, investing in content can show diminishing returns.

Doubling the investment would only fetch 40% greater results. But be practical. Jon Miller says that many companies are at the lower end of the content curve, so compact investments in addition to content would fetch large returns. He also advises you to continue to invest more while moving up the curve till the marginal return of your investment reaches the same level.

Matching The Literacy Level Of Audience With Your Writing

A series of tests were done to check the varying literacy levels of people by Angela Colter. The research showed that people with low literacy levels found it difficult to finish the basic tasks of the website containing content available for folks with high literacy levels.

While using websites that don’t require high literacy levels, lower literacy users finish their tasks quicker and with the least irritation. That sounds obvious, isn’t it? An incidental discovery from this research is users with high literacy levels scored more on the website, which was written for lower literacy users.

Some important aspects are keeping your language simple and putting the information on the point. The low and high literacy users will appreciate you for it.

Important W’s And H’s Of Content Marketing Strategy

Anyone majoring in journalism would be aware of the five w’s and h, i.e., who, where, why, what, when, and how. Purists defend that a story is incomplete if all six questions are unanswered. It is valid up to a certain level in the journalism sense, although omitting any one of these questions would carve a hole in the story.

So how does this ally to the content strategy? Rick Yagodich has shuffled the order of the five w’s and h to serve a checklist that online content strategists can utilize to make sure their content strategy is watertight.

• What?:”What” refers to the message to be conveyed.
• Why?:“Why” refers to business objectives and cases.
• Who?:“Who” refers to the audience.
• When?:“When” refers to the time to create content and publish.
• Where?:“Where” refers to the place of message reading.
• How?:“How” refers to the structuring of the program.

It is one of the most efficient content marketing strategies that serve as a checklist to ensure your content strategy covers everything.

SEO Efforts

With the latest algorithm updates, such as Penguin and Panda, folks from different genres claimed that search engine is not dead. The common problem is that it is getting challenging to pave your path to the top page.

Jonathan Colman claims that search engines are the core part of content marketing efforts. The strategists are also positioned to strategize and create content that establishes brands instead of keywords and governs content marketing. It also follows the webmaster guidelines search engines provide for putting forward valuable information in depth.

It is super important to stick to Google’s quality guidelines for successful search results and avoid known SEO tricks. Google also provides a checklist containing SEO tactics that must be avoided.

In order to generate quality content, it is necessary to associate with the SEO best practices. Every SEO must adopt SEO content marketing to remain on Google’s better list.

Importance Of Social Media Platforms

The humbling and modest aspect of any content strategy is the awareness that your content might not be important content on the website. The most important content must be the user’s content.

Luke Wroblewski states that the most visited websites exist only due to their read/write nature. Social channels such as Facebook, Google, YouTube, and Twitter are great resource and allows the users to create and deliver content in addition to interacting with user’s content. Wroblewski explains the importance of embracing the read/write concept for a meaningful content strategy.

Social media strategy is also a successful content marketing strategy that allow users to create, engage, and express their content on a particular topic. We must establish platforms that permit users to create their content.

Conclusion

• Quality over quantity and covering finer details with relevant content are important.
• Social media is an important content strategy.
• Including the five W’ and an H, avoiding SEO tricks, and matching the literacy levels must be considered.

What We Cover In This Blog?

• Why Should You Do A Website Content Audit?
• How To Run A Website Content Audit?
• How Can KloudPortal Help?

When was the last time you thoroughly analyzed and did a complete inventory of your content? The process of doing this analysis and assessing all the content on your website is called a content audit.

Nowadays, most content creators are so preoccupied with producing new content that they don’t pay more attention to auditing their earlier work. And if it has been more than a year, then your content strategy can be based on out-of-date data.

Moreover, Google introduced the ‘Helpful Content Update’ in August 2022, a brand-new ranking factor intended to lessen the visibility of subpar content. And, if your website gets hit with that penalty, then the only method to get out of it is to do content audits.

Simply put, content audits are a clever and strategic approach to assess your previous content marketing efforts and gain a clear understanding of how they aid or impede your goals.

Why Should You Do A Website Content Audit?

A website content audit has a heap of advantages, such as:

1. Assisting you in making data-backed decisions about which pages should be properly optimized.
2. Highlight the web pages on your site that have poor SEO.
3. Locating SEO opportunities and content gaps that you can replace with fresh content.
4. Enhancing the reader experience by raising the standard of the content on your website.
5. Identify the content you can reuse.
6. Make a thorough inventory of your content to simplify future content marketing strategies.
7. Enhancing the diversity and accessibility of your content.

How To Run A Website Content Audit?

You should review your content marketing strategy at least once a year to ensure your methods and activities align with your business’s objectives. Although a complete content audit process may be time-consuming, dividing it into small steps is simple.

1. Determine your goals

The first step is to consider your business goals, such as improving your search engine optimization (SEO), content quality, increasing audience engagement, and conversion optimization. Once your goals have been established, you must align them with pertinent content metrics.

Content metrics include SEO metrics (organic traffic, backlinks, keyword rankings, dwell time, etc.), user behavior metrics (page views, average session duration, bounce rate, etc.), engagement metrics ( likes, shares, comments, mentions, etc.) and sales metrics (number of leads, ROI, conversion rates, etc.).

For instance, if you want to identify the most popular topic and provide more content to them, then you should analyze user behavior and engagement metrics. And if you intend to concentrate on your SEO performance, check the number of backlinks and examine your rankings in search engines. Then place the most engaging and effective content on your homepage for your website visitors to win in organic search.

2. Perform a content inventory

Before compiling a list of URLs and metrics, reviewing the existing content is critical. You may check the internal content, such as blog posts, news articles, instructional materials, product descriptions, landing pages, and external publications.

Then, begin your inventory by gathering all the URLs for the websites you wish to analyze. The best approach to collect these is to utilize an online content audit tool that can swiftly audit your content based on your sitemap data and provide you with a list of URLs and related metrics.

A reputed digital marketing agency can guide you in selecting the best analytics tools.

After gathering your URLs, using a content auditing tool or content audit templates, catalog your content by the following categories:

• Content types like blog posts, product descriptions, website pages, or a landing page
• Content format like text only, images or videos present, with or without a call to action
• Word count
• Meta descriptions
• Date of publication or latest modified
• Author

Finally, establish columns with your metrics to identify content for each web page and ensure all pertinent data points are included.

3. Collect data

4. Analyze your data

5. Create an action plan

How Can KloudPortal Help?

What we cover in this blog?

• Introduction
• What is Google’s Reasoning for Deprecating Universal Analytics?
• How to Create New GA4 Property
• Steps for Upgrading a UA Property to GA4
• Conclusion

Introduction

As  Google  announced on  March 16, 2022, Universal Analytics would be phased off starting in July 2023. In short, everyone must set up Google Analytics 4 and implement it.

It’s a significant shift in Google Analytics’ online and app analytics strategy and the next step in the company’s progression.

The Google Analytics’ Universal Analytics (UA) product will no longer be processing new data following  July 1, 2023. Google will halt the current processing of the UA 360 properties by  October 1, 2023. Any data previously transmitted to UA will no longer be available for reporting purposes from  January 1, 2024.

The newly announced fourth version of Google Analytics(GA) is suitably dubbed GA4. Urchin, Classic Analytics, and Universal Analytics were the prior three editions.

Further, Google announced that “GA4 is to help you obtain better ROI (Return of Investment) from your marketing for the long term; we’re introducing a new, more intelligent Google Analytics that builds based on the App + Web property we debuted in beta last year.”

Doesn’t it appear to be quite promising?

What is Google’s Reasoning for Deprecating Universal Analytics?

There are noticeable distinctions between GA4 and Universal Analytics.

Meanwhile, Universal Analytics was designed to function on websites and separate sessions.

However, GA4 works on both the web and the app, do not rely solely on cookies and delivers user-centric measurement through an event-based paradigm. 

Universal Analytics sessions focus on statistics based on what a user performs in a single session rather than a person’s many touchpoints with a website. It is one of the shortcomings we have long emphasized. 

According to Google, the current measurement system soon became antiquated, and GA4 addresses these shortcomings.

Also, GA4 prioritizes  privacy  above Universal Analytics by not storing a user’s IP address. GA needed to serve its consumers’ ongoing changing demands and expectations in today’s privacy-conscious environment. 

It has also been noted that most consumers are wary of GA4 because of its completely redesigned User Interface(UI) and data collecting strategy. 

Although many people have set up a new GA4 property, they rarely use it to its full potential.

However, the brighter side is that you still have time to learn and set up your GA4 Property before the deadline.

Subsequently, keep in mind that your previous Universal Analytics reports will no longer be accessible after July 1,2023, so you should have everything set up and functioning correctly by the end of 2023 to acquire a year’s worth of comparative data between GA4 and Universal Analytics.

Also, note that if you built your Property after  October 14, 2020, you are most likely already utilizing a Google Analytics 4 property, and no action is required.

So, Let us learn step-by-step how to set up New GA4 Property.

How to Create New GA4 Property

Here are the steps to get your new GA4 Property up and running.

Note: If you wish to establish a new Google Analytics 4 property, follow these steps (and you are not using the Upgrade to GA4 option).

The information is also accessed on the GA4 help centre!

1. Go to the Admin panel and select  Create Property  from the drop-down menu. 

2. Add the basic business and property data.  

By default, a new GA4 property is created.  

3. Select  Webstream  from the drop-down menu, then enter the website URL and stream name.

Kindly note the name of the data stream cannot be changed further, so choose wisely!  

In this blog post, we are only generating a data stream for a website. But you could also add an iOS or Android app data stream to understand the customer experience across platforms, which is one of the great perks of GA4.

4. In your GA4 Property, turn on  Enhanced Measurement.

When you are establishing a web data stream in Google Analytics 4, you can choose whether or not to activate Enhanced Measurement.

Enhanced measurement is turned on by default, but you may turn it off if you don’t want to track anything other than page visits. 

If enhanced measurement is enabled, the following standard events are tracked: 

• scrolling (event name: scroll) 
• outbound clicks (event name: click with the parameter outbound: true) 
• page views (event name: page_view) 
• site search  (event name: view_search_results)
• video interaction(events: video_start, video_progress, video_complete) 
• file downloads  (event name: file_download) 

It does, although, need the presence of either a basic GA4 tag in Google Tag Manager or a Global Site Tag (gtag.js) on the site before further data is collected. 

Further, for detailed page views and site search, go to the advanced options. 

Ensure “Page changes based on browser history events” is enabled, especially for single-page apps, and update the Site search depending on the query parameters of your site. 

5. Select  “Create Stream”  from the Drop-Down Menu.  

6. To see Data in your GA4 Property,  Add Tags.

We’ll show you how to generate tags using  Google Tag Manager(GTM), but you can alternatively utilize a Global Site Tag for this step (gtag.js).  

Inside GTM:

1. Open the Google Tag Manager container you’ve added to your page.  
2. Select Tags > New from the drop-down menu.  
3. Select GA4 Configuration from Tag Configuration. 
4. Enter the Measurement ID in format G-XXXXXXXX 
5. Select “All Pages” to have the tag appear on all pages (or the subset of pages you want to measure). 
6. Save and deploy your tag settings.

Within 24 hours of your tags being published, you should start seeing data in your GA4 Property.   

Congratulations! You’ve just finished creating a new GA4 property.

Steps for Upgrading a UA Property to GA4 

The GA4 property setup is easier if you already have a UA account that you want to upgrade to. Select  GA4 Setup Assistant  under Admin by navigating there. The assistant will help you through creating your new GA4 Property. 

The same GTM procedures described before must still be followed while updating a UA property. 

Conclusion 

As we have learned, Google Analytics 4 properties provide businesses broader flexibility over tracking key metrics organic traffic, frequent visitors, leads, and more. 

It is with no doubt, Google has made it simple to construct a GA4 property based on an existing Universal Analytics property using GA4 setup assistant. 

Their helpful migration guide, which includes connections to various articles to assist you in making the transition from UA to GA4 as painless as possible.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments. Now that you are here, why not check out our other articles [Top 20+ Chrome Extensions For Every Digital Marketer] & [The crucial 6P’s for building a brand]. If you would like to work with us for your marketing needs, please reach us here

What we cover in this blog?

• Fundamental Differences between Universal Analytics and Google Analytics 4 Properties
• Events – UA vs. GA4
• Sessions – UA vs. GA4

Universal Analytics was launched in October 2012 by Google. Ease of tracking, defining different event types and tracking them across different platforms, collecting data from any device, and custom dimension and metrics were introduced. However, with the advancements in technology, Universal analytics kept improving.

To improve data tracking and present more meaningful Data, Google Launched GA4 on October 14, 2020. Initially called Web+App property, GA4 brings more enhanced tracking and provides relevant data on why visitors are on your website or app. GA4 is more focused on Privacy, durability, and machine learning-based insights about a visitor’s journey across platforms and devices. It also integrates seamlessly with Google’s ad platform to optimize the performance of campaigns and improve the RoI for such campaigns.

Fundamental Differences between Universal Analytics and Google Analytics 4 Properties:

Universal Analytics defined seven different hit types, which were tracked by the property. These included event hits, page hits, social media interaction hits, transaction hits on eCommerce websites, User timing, exceptions, and app views.

Events – UA vs. GA4:

Category, Action, and Label were primarily defined and reported in a Universal Analytics Event and had their own hit types. But in GA4, there is no Category, Action, or Label defined. Rather, every hit is considered an event.

Thus, unlike UA reports, GA4 reports do not display the events under Category, Action, and Label. This means that when a visitor visits your web page pageview event is triggered in GA4.

Sessions – UA vs. GA4:

A session is defined as a group of interactions that happen on your website in a certain amount of time.

In Universal Analytics, a session could consist of multiple hits like page views, transactions, events, or social interactions. UA defines a session as “ended” after 30 minutes of inactivity by the visitor or if any other qualifying event was triggered. User activity is triggered manually in UA. That means when a user lands on a website, UA doesn’t consider the user activity unless an event is triggered.

Google Analytics 4 defines a session differently. Unlike in UA, GA4 defines a session from the session start event (which is automatically calculated when a visitor lands on the website). The duration of the session is calculated as the time span between the first event and the last event in the session. User activity in GA4 is calculated automatically. Once a user lands on the website, user activity is recorded. Thus, the number of active user counts may be found to be higher on GA4.

Hence, Google Analytics 4 covers wider and deeper insights to understand a visitor’s behavior on the website. Its intelligent and machine learning capabilities give website owners a significant understanding of the visitor’s behavior. Making it more customer-centric, GA4 focuses on giving a big picture of a customer lifecycle on a website. Clearly defining the customer journey from acquisition to conversion and further retention, GA4 is going to add tremendous value to businesses and influence their decision-making process.

To understand more about GA4 and UA, you can visit Google’s official blog here.