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Understanding The Rule Of 40 In SaaS Valuation
For aspiring SaaS entrepreneurs and private equity investors, navigating the murky waters of valuation can feel like a high-stakes guessing game. Thankfully, some guiding principles exist, and the Rule of 40 stands tall among them. This metric acts as a financial...
Product Led Growth: The SaaS Success Mantra
Product-led growth strategy (PLG) is becoming a popular go-to-market (GTM) strategy for businesses that want to use their product as a primary growth driver. By prioritizing product and customer needs, SaaS companies can build a sustainable organic business mechanism...
Dynamic Search Ads And Their Relevance To SEO
Let's face it: PPC (Pay-per-click) is a constant battle for attention and conversions. You tirelessly craft keyword lists, optimize bids, and analyze performance... and the results can feel like squeezing blood from a stone. But what if there was a way to supercharge...
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5 Step Guide To Build A Product Using AI and ML
Artificial intelligence is the new passion of the technology world (AI). This technology is used in all company areas, from sophisticated data science to automated customer support. Product managers may scale data analytics, advance research, automate tasks, and notify users, thanks to machine learning (ML). Let us understand what AI/ML is and how this new technology works.
Content Marketing vs. Influencer Marketing: How to use both to achieve your marketing goals
Content and influencer marketing are important digital marketing concepts for product marketing. While educative and informative content is the bedrock of a marketing campaign at any stage, influencer marketing is particularly helpful in getting your product/service off to a flying start.
How to Implement Content Amplification Strategy to Reach More Audience
While marketers are always on the lookout for new and innovative ways to reach more audiences, Content marketing remains one of those rare modes of marketing that never gets old.
How to create the best B2B SaaS marketing strategy?
SaaS enterprises fill a need in the market by offering online subscription services to businesses. Most companies use at least one SaaS provider for email automation, Customer Relationship Managemen(CRM), or file hosting service. However, although a SaaS firm can assist business owners in finding consumers, it is gripping to see how SaaS business owners promote other businesses.
Top 6 SaaS Product Marketing Strategies that delivered results
With 4 Billion active internet users across the globe, the customer base of SaaS businesses has leapt to significant levels over the past few years.
With such a rising surge of potential customers, businesses surely need to up their product marketing tactics. After all, acquiring customers depends on how well the products are perceived by them.
5 Simple Ways To Promote Your Virtual Events in 2022
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Switch to Google Analytics 4 NOW! UA to be deprecated soon.
Google’s latest update says UA and Analytics 360 properties would stop processing data. This indicates that going forward, Google Analytics 4 is going to play a primary role in tracking events and conversions across multiple platforms. The latest update states Universal Analytics property will stop processing data from July 1, 2023, and Analytics 360 properties will stop processing data from October 1, 2023. Let us understand the difference between Universal Analytics and Google Analytics 4.
How To Make An Effective Content Marketing Strategy In 2022?
We have always heard that content is the king and it plays a significant role in the success of an online marketing campaign. Both startups and MNCs rely on content marketing to engage with customers, increase traffic, and generate leads and sales. However, for content marketing to be successful, a sound content marketing strategy needs to be developed that takes the content marketing campaign through its lifecycle for great results.
Product Marketing Strategy For SaaS Startups
SaaS companies are the flavor of the times. Once very few, they have proliferated, very much mainstream. But with increasing competition, there is the challenge to stand out from the crowd. This is where the SaaS marketing strategy comes in. Developing a marketing strategy for a SaaS product is a key element for its success.