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Voice Search Optimization: How To Prepare Your SEO For The Future
In recent years, talking to robots seems normal, whereas it once sounded like something out of a sci-fi movie. Now, it's as common as asking Siri or Alexa where to find the nearest hospitals or schools. Our way of searching the web has shifted from typing to more of...
How To Build A High-Performing Software Sales Team From Scratch
In the dynamic landscape of software sales, establishing a high-performing sales team demands a strategic blueprint that incorporates essential elements. Defining a streamlined sales process is paramount, ensuring a cohesive journey from prospect to conversion....
The Benefits Of Backlink Building For SEO And How To Do It Right
Backlinks, inbound links, external links, and link building—they all revolve around the concept of having other websites link to yours. It might sound straightforward, but the reality is that link-building is an intricate process with various considerations. Imagine...
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What is a Roadmap for SaaS Product Marketing?
The launch of a SaaS product and the chaos that may follow may derail a marketing plan if it is not laid down in a document that holds priority. An important question here is when you should start SaaS product marketing. A well-strategized SaaS marketing roadmap will tell you that you should not delay it – a mistake that many SaaS companies make. SaaS marketing experts suggest that a SaaS product should be introduced in the market as early as it attains a Minimum Viable Product (MVA) status.
What Should You Consider When Hiring A SaaS Marketing Agency?
Most articles and blogs on SaaS marketing begin saying it’s difficult. There could be some substance as the statistics that they quote to buttress their claim is scary to say the least. Nine out of 10 SaaS products fail in the market. So, what are the chances of your product not only staying afloat but also making rapid strides on the market?
Why SaaS Marketing should be Different from other Types of Marketing?
There is no doubt that it’s different from any other type of marketing. It is because in the case of SaaS, you may have a great product but you can’t show it to the customers. Why it is so?+ They don’t get an idea of all the features of a SaaS product just by looking at a few advertisements on the internet.
What is SaaS Product Marketing | SaaS Product Roadmap
I am always fascinated by SaaS products. Every product that is designed, developed and released solves a market problem. Closely monitored and carefully designed, most of the SaaS products, I feel, add a lot of value to its users. But I always wondered why we only see less than 1% of the SaaS products succeeding? Why do the SaaS products lose their shine? One key aspect that we found was the gap in marketing and sales.
The Digital Marketing Flywheel
We have heard about many business models that define a company’s revenue and growth vision. Coming to marketing, funneling the leads and engaging the leads was always a point of discussion. However, identifying your flywheel in your business is the key to move up the ladder from being a startup to enterprise. And it is essential to remember that it does take time to identify the flywheel and the key players who turn the wheel.
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Facebook Announces New Name: Meta
“Today, we’re seen as a social media company, but in our DNA we are a company that builds technology to connect people,” Zuckerberg said at the company’s Connect meeting on Thursday, where he unveiled a chain of new products and goals around the metaverse. “It is time for us to adopt a new company brand to incorporate everything that we do, to reflect who we are, and what we hope to build.” Then he announced a new name for the company: not Facebook, but Meta.