With such a rising surge of potential customers, businesses surely need to up their product marketing tactics. After all, acquiring customers depends on how well the products are perceived by them.
So should you make a strategy for product marketing?
Creating a strategy that resonates with customers and drives desired outcomes can be challenging, but it’s definitely worth the effort.
In this blog post, we’ll take a look at the top six product marketing strategies that have yielded positive results for SaaS businesses in different verticals of services.
1. Analyze Your Target Audience
When starting a SaaS company, it’s of high priority that founders take ample time to drill down into their target audience.
“One-size-fits-all approach” trick from yesteryears that don’t work with modern customers, as they lack the pinpoint focus necessary to appeal to different buyers.
If conversions are the goal, then it is essential to identify the primary audience and understand what sources of friction they may have.
Here are a few such examples for potential assessment of your target customer –
- What are those likely topics they would talk about at work?
- What is their position in the company?
- What is their career status?
- What are the problems faced in completing their work?
Only by taking this granular approach will founders be able to maximize their chances of long-term success.
2. User-Centric Branding
What is user-centric branding?
Simply put, it emphasizes the importance of aligning your brand values around your target customers, their aspirations, behavior, and response.
Such a branding strategy would go on to influence the overall purpose of the company. Unlike conventional businesses that rely solely on one-time sales, user-centric branding ensures that your SaaS business evolves at a constant pace with the customers.
It’s also worth keeping in mind that user-centric branding goes beyond the product itself and includes the company’s values, mission, and culture.
When done right, this can be quite the means for a SaaS company to differentiate itself from competitors.
3. Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience that drives profitable customer action.
It is the end goal of content marketing.
Content marketing can be an incredibly effective way to connect with prospects and customers, build trust and credibility, generate leads, boost sales, and drive brand awareness.
Of course, like any other marketing tactic, content marketing requires careful planning and execution to succeed. A key factor that makes content marketing stand apart is its compounding power of return, whereby the value increases with time.
It’s like a smart investment; perfect it the first time and reap the benefits forever.
4. AI and ML for Hyper-Personalized Marketing Campaigns
With 80% of B2B marketers vouching for AIaaS (Artificial Intelligence as a Service) as the next big thing in Tech, the SaaS industry is witnessing a major paradigm shift from conventional TechTech to AI for enhancing customer experience.
Thanks to AIaaS, Hyper-personalized marketing campaigns are now within reach of every SaaS business out there.
On top of that, AI and ML can automate many of the tasks involved in creating and managing marketing campaigns, freeing up businesses to focus on crucial aspects.
A trial is a great way to test new software before committing to a purchase. Trials allow customers to use it for a limited time, usually for free, to see if it meets their needs.
This can be an invaluable opportunity for businesses, as it allows them to collect feedback and gauge customer interest before investing in large-scale production.
For consumers, product trials offer a risk-free way to try out new products and ensure they get the best value for their money.
As you can see, offering a trial version for every single service a company offers acts as a Win-Win for both the customer and business.
Sounds like a good deal, doesn’t it?
6. Improve Customer Experience
Whether it be SMBs, SaaS, or MNCs, excellent customer service is the cornerstone of any successful business. It’s essential for building strong relationships and fostering loyalty with customers in the long term.
Here are a few things you could do to enhance the customer experience for your SaaS business –
- Focus on making the customer feel valued and appreciated. Greet them warmly, thank them for their business, and take the time to listen to their concerns.
- Work to resolve any problems quickly and efficiently. If a customer is unhappy with a purchase, adopt the necessary measures immediately.
- Finally, follow up after the complete transaction to ensure everything went smoothly.
By providing outstanding customer service at every stage of the process, you are nurturing repeat-value consumers that would consistently drive quality leads for your business.
While it’s not an exhaustive list, the strategies we’ve explained above should provide you with a detailed overview of developing a solid marketing plan for your SaaS business.
But Hey, If you still need help connecting the dots of Marketing to real-time tactics that bring in actionable results, We are here to help.
Our team at Kloudportal is dedicated to helping companies achieve their business goals through effective and data-driven marketing strategies.
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