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Digital Marketing touch in the Financial Services Industry

In the current digital world, Internet has become a major media where people get up to date information day in day out. On an average person conducts 3–4 searches every single day and Google receives over 63,000 searches per second.

Having said marketing strategy is incomplete if it doesn’t address the digital channels.Ironically your business not listed in Internet is as good as being stagnant.

The very existence of Financial service industry revolves round money. Like any other sector customers of Financial service industry too, Google first to find out about various services. There is a growing need for the finance industry to adopt digital marketing for its survival. Digital marketing for a financial service industry can help

Increase customer base

Customers are available more in the internet than anywhere else. Through online promotions and social media marketing one can reach more customers, we can evaluate their interests and based on it we can plan the offers and target them accordingly.

Receive instant feedback

Clients’ interests on various products and services offered by our company can be instantly known through various surveys conducted via online forums. Customers feedbacks, opinions, and reviews about your products and services help companies to design a new product and improve the current services.

Creating goodwill through various promotional offers

Festive and promotional offers help in spreading financial literacy, creating goodwill, and enhancing brand awareness.Traditionally many banks give festive promotional offers to their customers. Social media is one huge platform where the offers reach maximum audience.

Cuts down other marketing expenses

Compared to digital marketing the other marketing strategies like traditional advertising and branding are quite expensive. Even the reach for digital marketing is huge compared to other strategies.

Social media is a wonderful platform that presents remarkable opportunities to drive engagement with customers. According to Report by Facebook-Boston Consulting group,there are 6 crore digitally influenced retail banking customers in the financial services industry in Indiain 2016. By 2020 the customer number is expected to double.

Financial industry has been extremely slow in modernizing their marketing strategies to match the changing consumer behavior but they have geared up the approach now. We see a lot of banks, insurance companies, finance companies pitch in internet to market their products.  

Digital marketing can change the way Banks and financial institutions reach the audiences. KloudPortal provides end-to-end digital solutions from social media posts to making website content SEO friendly toranking the company in the first page of Google.

The 10 Best Free CRM Apps

To be on track with your leads and clients, a start-up or an established organization prefer to integrate CRM into their business. It takes a lot of time and research to find the best CRM which perfectly suits your organization. There are several well-known CRM app providers who bestow their CRM for free, yes you heard it correct. However, the free version is equipped with limited features. Here is the list of 10 Best Free CRM Apps:

1. OPAL CRM

Opal CRM is a comprehensive customer relationship management tool which provides end to end tracking of client information through of the sale cycle. It is available in Cloud version, can be installed in-house too and also equipped with an easy to use Mobile app. Various features available are lead tracking from all sources, activity and calendar management, detailed reporting, quotation and invoice generation, API integration, two lines of Code Integration for website and e-commerce. etc. The free trial is available for a period of 1 month with full features limited to 4 users. For extended membership, there are various plans available starting from $1.99/user/month to $39.99/user/month.

The features offered for free are Lead analytics dashboard, Lead flows, collected forms, contact activity, and management, contact & company insights etc. However, for more features, one has to switch to paid plans which start from $50/month to $1,200/month.

2. Freshsales CRM

Freshsales offers excellent features for contact management. It helps in managing leads, contacts, and sales, with unlimited users. This CRM offers various integrations help desk, Zapier, Mailchimp, google apps etc. The free plan is exclusively to manage lead base. Sales management reporting, funnel views, various tracking functionalities, and smart notifications are available in the paid plans. Paid plans start from $19/user/month to $79/user/month.

3. Insightly CRM

Insightly counts as one of the widely-used small biz-friendly tools in the market. The free plan for Insightly offers 2 users, limited storage and records maintenance. Most of the features like emails, file importing, reporting, templates etc comes in a limited version. For more features like integrations, contact sync, role permission, automation etc comes with paid versions. Paid plans start from $29/user/month to $99/user/month.

4. Zoho CRM

It is one of the popular free CRM currently used.  It focuses on satisfying the small and medium service industry needs. The free plan supports up to 3 users, it provides sales force and marketing automation, provides access to standard reports and web forms, gives storage up to 1 GB. However, to enjoy the additional features you have to switch to the paid edition which starts from $12/user/month to $100/user/month.

5. Bitrix24

Bitrix is recommended for small and medium-sized teams and more suited for the sales. The free version would give full access to almost all features for up to 12 users and 5 GB storage. Bitrix provides various server options, can manage projects, use video chats and an in-house social network. It is a compact solution and provides complete access to all the primary functions. For large organizations who would require access to more users and storage, various plans are available which starts from $39/user/month to $199/user/month.

6. Agile CRM

The free version of Agile CRM allows up to 10 users and 1000 contacts. You can get the marketing and service functions with unlimited transactions, two-way email, telephony integration, and documents access. Can store up to 50,000 contacts and companies. For a growing or established organization, additional features are available at a cost $8.99/user/month to $47.99/user/month.

7. Capsule CRM

The platform is designed to transform the customer’s relationships into the sales opportunities. Capsule CRM provides its users with the ability to create the contact lists, import and classifies users by interaction. You can get statistical reports, track social networks, and store the customer history. The Capsule CRM is built for small and medium teams, the private entrepreneurs. The free plan provides 2 users, 250 contacts and 10 MB data storage for wider opportunities, users will have to pay $18/user/month and $36/user/month.

8.  HUBspot CRM

HUBspot CRM free version provides unlimited users and contacts to organize, track the leads and customers. All the core CRM features, manage contact information, create deals and track them until final sale, list tasks and appointments with contacts are available for free. The tool provides to track and run email marketing campaigns. It also has the ability to integrate with marketing automation software.  

The features offered for free are Lead analytics dashboard, Lead flows, collected forms, contact activity, and management, contact & company insights etc. However, for more features, one has to switch to paid plans which start from $50/month to $1,200/month.

9.  Streak CRM

Streak CRM is designed to transform your Gmail inbox into a CRM. Streak’s free CRM package is fairly limited compared to professional packages provided by other vendors.  It has all basic email empowerment tools and is available for unlimited users. You can use it to track 200 emails per month and get unlimited boxes for private pipelines Import/export capabilities, limited pipelines, and basic API. For unlimited features, various packages are available at a price of $49/user/month and $99/user/month.

10. Sugar CRM

Sugar CRM is a powerful analytics & sales automation machine but it requires development expertise and PHP knowledge to install.  The free plan includes lead forms & contact info tracking, email marketing features, reporting, project planning, real-time pipelines etc. Advanced features are available in plans with price range $40/user to $150/user billed anIt is not always true that free products are not good enough or expensive products are of high quality. At the end of the day, a CRM that deliveries the best job gives more values to your organization than the one where you spent a lot of money but it is of little use to your company’s workflow. Good luck in choosing the best CRM for your business.


Salesforce vs Zoho vs OPAL CRM – Pick the one which suits best

Being a Business owner, we wonder which CRM to choose and which CRM software best suites our requirements. Here is a brief comparison about 3 widely used CRMs available in the market. Hope this article makes your decision-making process easy.

FeaturesSalesforce CRMZoho CRM
OPAL CRM
Who is this software for?Salesforce is designed for small to mid-sized businesses and large enterprises.Zoho is designed for small businesses to large enterprises.OPAL CRM software is designed for small and medium-sized enterprise. Startups and established organizations.
Ease of useSalesforce CRM is inconvenient at the beginning as there are several options to navigate and requires proper training from the consultant. The Interface is cluttered and is hard to navigate. Configuration and setup are difficult and time-consuming.
Zoho CRM has lots of features but the depth of features can be limited, it requires lots of customization for set up.OPAL CRM set up is very convenient and learning the application takes hardly any time. All the modules are self-explanatory. The support team is 24/7 available for live demo.
FeaturesSalesforce offers the following features Web to lead, customizable and tracked emails, email sync, chat functionality, customizable dashboard, mobile app, ‘lightning dialer’ for tracking calls, lead scoring, a separate marketing tool to optimize outbound email and social media.  Zoho offers the following features Web to lead, email templates and tracking, email sync, mobile app, chat and collaboration, ‘Sales Signals’ from on social media, ‘Telephony’ allows for call tracking, trend analysis.OPAL CRM offers the following features Lead Capture – Online/Offline channels, Detailed Reports, Approve & Reject Lead Quotations, Invoice Management, two lines of Code Integration to capture leads from Website, e-commerce leads, mobile app, Send email from the application, API integration for Enterprises.
CustomizationSalesforce has the ability to customize, add third-party extensions and integrate with the apps.In Zoho CRM Customization is possible and the ability to add additional modules but not at the scale of Salesforce CRM.OPAL CRM is open for customization to suit any kind of business. The support team always looks forward to the business progression of the clients by designing a suitable CRM solution.
PricingSalesforce CRM has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited. The price ranges from $25 to $300, billed annually for per user/month. Zoho CRM has four Editions – Standard, Professional, Enterprise and Ultimate which are designed to sever various sized organizations. The price ranges from $12 to $100, charged per user/month billed annually.  OPAL CRM offers the most economical pricing $9.99 for up to 5 users (4+1 Admin)/month and any additional users would cost $9.99/user/month. There are 3 package editions available-Individual, Professional and Enterprise, the price ranging from $9.99 to $39.99 billed monthly.
Customer Support Customer service support through phone and email is available between 8 and 8 Mon- Fri (24/7 is payable) Worldwide toll-free support for 24/7 is included in the subscription fee.  Customer support from the experienced team is available through phone, email and video call during the business working hours Mon-Fri.
Free trial30 days15 days30 days
About The companyThe company was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in 1999. It was established as a company specializing in software as a service (SaaS) Zoho corporation was founded by Sridhar Vembu and Tony Thomas in 1996. Apart from Zoho CRM they also offer .com services,  Manage Engine, WebNMS etc.OPAL CRM is developed by KloudPortal, Mobile App and SaaS Product Experts. Being a successful software company for 5 years, KloudPortal is passionate to bridge the gap between Technology and Businesses. Apart from CRM they also offer mobile apps, Digital marketing and Magento services.

What is the best free CRM for a Start-up business?

What is the best free CRM for a Start-up business?

Are you a start-up? Are you looking for the best free CRM solution? We present OPAL CRM tool for you, it is free for the first one month.  You can use the CRM for

  • Updating leads from any channel
  • Keeping track of all communication with clients
  • Generating quotations and invoices within the application
  • Get the approvals from the team manager
  • Sending emails from within the CRM tool
  • Assigning leads to your team members
  • Obtaining detailed reports about your teams’ performance

Are you concerned that none of the CRM software in the market is meeting your business requirements, don’t worry we can customize the CRM application for you! We also offer a free mobile app for one month; the leads will be on your fingertips even on move.

Role of CRM software in Start-ups

There is a huge number of startups emerging every year. To outshine and become a prosperous business the company has to choose the right strategy. For an emerging company gaining a customer, trust is an utmost important factor. Although each start-up has their own way of capturing the market, everyone’s goal is to attract more customers and gain higher profits.  When it comes to managing customer relationships, there is no better solution than a Customer relationship management application. Things to know before choosing the Best CRM software for a Startup:

Know what is required vs what are the features

The CRM software should be of right fit to your company and has to be an asset rather than an inconvenience. First and foremost, evaluate systems and programs you are currently using and choose a CRM that complements the existing system. Focus on what is needed and don’t go for redundant features.

Take inputs from team

CRM software is meant for the sales, marketing, order generation, and management teams. Because the teams would be assessing it day in day out, we have to consider their requirements, constraints, limitations etc.  CRM could bring in major changes in the work process, hence it is necessary to understand if the team is ready to accept those changes.

Ease of use

If choosing appropriate software is one big step then how well it can be integrated with the current system is another major step. The set-up of software in cloud or in-house has to be easy and convenient. Check for training resources or if there is a CRM Software partner who will offer the training. Self-explanatory and user-friendly software is the most recommended to adopt for start-ups. If a software needs more time to learn the team will tend to make more mistakes during the learning curve.

Price

For start-ups, the budget is a primary concern. Evaluate licensing costs, cloud owning costs, training, system integration, and customer service costs. Also look out for future up-gradation and customization costs, because you don’t want to end up buying different software after a few years. Be aware of the hidden charges if any.

Will it improve efficiency?

Choose a CRM to streamline the Start-up business. Check if the software provides you real-time sales and marketing data, reports on customer behavior and marketing strategies.  Choose a CRM that promotes you to take better business decisions.

Compatibility and integration with other systems, Consider your hardware.

Consider the aspects of software integration with other systems currently used in your business.  CRM software either has to work on all aspects of your business like, sales, customer management, marketing, billing, quotation and invoices, email and mail generation etc. or it can have simple features but can easily integrate with other software which is used by the company.

Mobile accessibility:

With advancement in data access channels, work is not just confined to the office. The added flexibility of the mobile CRM proves to be a valuable resource. We can always stay up-to-date with clients anytime, anywhere. According to a research report, 65% of companies who are using mobile CRM software are meeting their current sales targets, whereas companies not using it are just meeting their sales targets by 22%.

In general, 90% of the start-ups fail to succeed. To grab the remaining 10% success rate and become a successful company, know what you are doing and focus on key strengths.  

 

How to buy a CRM software | OPAL CRM Software

Getting the right solution right the first time is a difficult task. When it comes to choosing a customer relationship management system for your business, the process can be long and difficult.

The first step in buying a customer relationship management system is to ensure that the sales team and sales managers, as well as decision makers, are familiar with the CRM system.

The following instructions for CRM purchases provide information for prioritizing the needs and goals of an organization.

Understand the concept of CRM.

Beware of the CRM system full of jargon and buzzwords! If the supplier cannot provide a convincing explanation of the functionality of their product, do not buy it.

Define your needs in CRM.

Once the fundamental concepts of CRM are understood, it is important that senior managers and decision makers sit down to decide on the requirements for implementing a customer relationship management system.

Select your CRM providers.

Once you have defined clear business objectives, the next step is to create a list of suppliers that meet your needs. OPAL CRM is the Best option for all type of Business.

Do business with several CRM players.

Getting the true cost of a customer relationship management system is difficult, especially when the deployment requires the intervention of a third party. However, you must submit your request for proposal to the few pre-selected suppliers and wait until they offer you a good deal.

Invite meetings and demos.

Nobody understands your business better than you. So invite suppliers to prove that they can meet your needs in your business environment.

Compare and negotiate.

There are many CRM comparison tools for comparing features and prices before committing to a specific CRM solution.

Deploy your CRM solution.

Once you have all the information, it becomes easy to choose the CRM provider that meets all your CRM needs.

For more Details about OPAL CRM Software and CRM Types Visit: www.kloudportal.com

 

 

5 Ways to save Time and Money with smart CRM features

Why use a CRM?

Customer relationship management is a strategy to manage our interactions and relationship with the present, past, and future customers. Various CRM software tools are designed to meet this strategy. Benefits of CRM software for any business are immense. They help to improve business relationships by staying connected with customers throughout the lifecycle, streamlining various processes and thus improving profitability.

Value of time and money in business:

Be it an upcoming business or an established one, Time is a vital element and scarce resource. It keeps ticking and once gone never comes back. Every step in business requires time- product research, development, marketing, sales and customization, customer service etc.  If we can save time by streamlining and automating certain processes, we can utilize it for the betterment of the company. The right decisions at right time can favor a lot for the progress of companies because Time is Money.

5 ways to save Time and Money with smart CRM features:

A smart CRM tool with features like a mobile app, email integration, an activities log, appointment scheduling, report generation etc can save a lot of time and money for the organizations. Let us look into few of the benefits of CRM software

Easy accessibility of customer data

One of the major aspects of CRM software is streamlining all the customer data in one place. It reduces time in searching for contact details if otherwise stored in excel or paper format. CRM tool helps in clean record keeping thus prevents from missing any valuable customer information, also ensure the company is audit-ready. It creates accountability, improves communication, accuracy.

Inter-team collaboration

CRM tool is used across different teams in an organization. Data stored in the cloud helps in easy accessibility of information across various teams, like sales, marketing, management, invoice processing etc. A business without CRM tool has to spend a lot of time, by scheduling meeting to discuss customer progress, send emails or paperwork across the various team to be on track about what is happening in the business. CRM works as a common platform for various departments, bringing everyone on the same page. It saves a considerable amount of time and clears all confusion.

Marketing made easy

Marketing is made easy as all customer data is at one place. CRM software is also incorporated with emails and phone features, communication to customers can be made within the CRM tool itself. Without a CRM system the sales/marketing agents spend more than 50% of their time doing mundane processes, like collating customer data, sending bulk emails, data entry work etc. CRM does the repetitive tasks for the agents and helps them to spend more time on value-added activities. The management can identify the best marketing strategy/product or service of high demand. They can stop or change the marketing campaign accordingly.

Easy reporting

CRM software centralizes all data giving quick access to any reports needed by the management. Ex: Product interest view, Leads to customer conversion, agent-wise performance, sale activities, quotes and invoices generated, products ordered etc. CRM helps in analyzing the data and generating reports automatically.  With accurate reporting management can make better decisions and formulate effective strategies.

Customer service

Customer service is about addressing customers’ queries effectively and timely. With all information at one place, the customer service agent can process his duties precisely. Through mobile CRM customers can be communicated from the CRM tool from anywhere, anytime. CRM with email feature is equipped with a template where the customer service agent can send acknowledgment and bulk responses in no time. CRM helps to improve the level of service and quality of communication with the customers. CRM tool aids agents to plan the tasks and activities and prioritize the work for a day timely.

Below statistics shows the CRM benefits for business, according to the Forrester study in 2017:

  • Teams increased productivity by 50%  
  • Sales productivity increased by 5%
  • Consultation time was reduced by 10%
  • Revenue has raised by  2%
  • Customer service cost was reduced by 40%

OPAL CRM by KloudPortal is CRM software designed for small and medium-sized organizations. Committing a customer for a sale process involves a lot of skill from the sales agent. Several steps are involved to close a sale process. Fill in the forms, reports to be generated, follow up, creating quotations, address any legal or compliance issues, etc. all these steps consume a lot of time. Thanks to the OPAL CRM which does all the repetitive tasks for the agents. CRM software is definitely a time saver and quality product which can save time and money for any organization.