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A comprehensive SEO strategy to manage thousands of your enterprise Web pages.
Every business is unique, so are their needs and preferences. Enterprises are no different, so is their marketing strategy. In marketing, there is no one-size-fits-all kind of a strategy. While for some enterprises OOH might do wonders, while few others Digital Marketing may work. Strategy is designed based on the market needs and who the target audience are.
Enterprise SEO is a holistic approach to an enterprise’s Search Engine Optimization strategy. The focus is on a professional approach to SEO that lets an enterprise rank higher in search engine rankings. Enterprise SEO leverages specialized practices and methodologies that focus on the search engine results for the enterprise. These methodologies and techniques are more robust and result-driven.
How does Organic SEO differ from Enterprise SEO?
Depth of Keyword Analysis:
Organic SEO focuses more on the search keywords and its rankings. The result-driven approach leads to higher SERPs for those keywords. For eg., A dermatologist in Phoenix, AZ may be looking to get ranked for a keyword like “best skin care specialist in Phoenix”. The results could be driven from Google Local listings page.
Enterprise SEO on the other hand is wide and deep. The focus in about ranking the enterprise for the list of products and services, in different cities and based on audience search behaviour. Hence the analysis goes beyond just identifying the right keywords.
For Eg., An Enterprise has an ERP product that suits automotive manufacturers. This Enterprise wants to target specific locations in Michigan, Pennsylvania, New York, Washington and Seattle. An Enterprise SEO strategy involves a holistic approach and in-depth keyword analysis.
Organic SEO focuses on a list of few tactics and methodologies. The goal in organic SEO is small and is limited to particular area or region. Local business listings, on-page keyword optimization and backlinks generation are the typical focus areas to improve search engine rankings.
In Enterprise SEO there are an exhaustive list of tools, techniques and methodologies that are leveraged. The list of techniques include but not limited to:
- Mobile Search Engine Optimization
- YouTube SEO
- Voice Search Engine Optimization
- Featured snippets
- Backlink building
- Internal Link Optimization
- Social Media Optimization
- Website Speed Optmization
- Structure URLs and Data
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