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The crucial 6P’s for building a brand

by Sridevi Tolety | Oct 13, 2021 | Blog Category

A brand is a name, symbol, term, or any other specific attribute given to a product or service by the seller. It becomes an identity in itself and is used to distinguish these products from similar ones in the market.

What is the importance of a brand name?

A brand name is often memorable, and it resonates with the target customers. It sticks in their minds and helps to build and maintain trust with your consumers. Branding is an asset that can create sales and bring in revenue for the company. Customers find comfort, happiness, loyalty, and positivity in your brand. A good brand can make an ever-lasting impression on the customers and hence you will have loyal customers through various generations. So, now that we understand how crucial branding is, let’s find out how to build or grow your brand?

The six crucial elements to create a strong brand image

What makes a brand stand out, and what makes another one fail? What makes one brand capture the market faster than its competitors? How can a brand make a memorable impression on the target audience? Let’s dig deep to get answers to these.

There are six essential elements which when paid attention to, can help you build your brand or make it successful. These are:

The six crucial elements to create a strong brand image 1. Positioning: Before you position your brand in the market, it is important to do your research. It would help if you understand your target audience and why they should buy products from you and also understand the difference between you and your biggest competitor.

Positioning can be done by using positioning maps which are easy to use and very powerful. Positioning tells how you are useful to the customer. You can fill the positioning map in a way such that your brand fills a gap in the market, or you can compete with your competitors by placing it in the same place as theirs. After positioning, make sure you give a positioning statement that is nothing but a Unique Value Proposition(UVP).

2. Promise: A brand promise is the expectations that a company puts in to customer’s head. A brand promise is good only when it is kept, or else it can lead to loss of trust and hence decline in sales revenue. So always promise the customers what you can deliver, and if you promise something, try to make it true.

3. Personas: These are ideal customers for your brand. There are different ways to get data of your buyer personas, like checking Google Analytics or social media profiles, observing them at hanging out places, or talking to them on the streets. Knowing more about them will help to build a better brand strategy for the target audience.

4. Personality: It is essential to create a brand personality. A brand personality will help your customers to get connected with your brand emotionally and will also give a ‘human’ touch to your brand. Developing awareness or defining your brand personality will help you face your customers and talk to them better.

5. Product: A product doesn’t refer to features around it, but it also refers to the customers’ complete experience when they interact with it. So make sure you bring about the best experience for the customer in all phases, like before purchase, during purchase, and after purchase. These kinds of services can differentiate you from your other competitors in the market.

6. Pricing: This is an important element that will help you generate revenue and run your company effectively. Pricing reflects the actual value of your service or product and its perceived value in the customer’s mind. If the price is too low or too high, it may lead to losses and failure of your brand. The three commonly used pricing models are cost-based pricing,value-based pricing, and competition-based pricing.

Takeaway

There is no doubt that branding is a very important part of marketing as it influences the decision-making of not only the customers but also employees and investors. This influence is significant if you want your company to be commercially successful. So use the 6P’s listed by us and grow your brand and your revenue.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Sridevi Tolety

About The Author…

Sridevi developed a zeal for digital marketing space when she was introduced to this field as a Digital marketing strategist. She closely follows the emerging trends in the digital marketing arena and loves to write about them on various social media platforms. She strongly believes that the future is digital and marketing is no exception. Agility, alertness, adaptability and eagerness to learn new things are her driving forces.

50 Key Sales Statistics That Will Help You Sell Smarter In 2021

by Prashanthi Kolluru | Jan 29, 2021 | Blog Category

The connection between marketing and sales determines a company’s victory. Marketing means activities undertaken by the company to promote sales. Sales figure gives the value or amount of the total sales for a particular period.

Sales statistics is all about the complete information about the products that were sold. Now let us briefly explain ‘50 Key Sales Statistics that will Help You Sell Smarter in 2021′.

Establishing trust-based relationships is an essential point for excellent sales production. But 44% of salespeople despair after one follow-up.
If you can look into a web lead at least for a few minutes, you will have ten times more chances to convert them.
23% of salespeople feel upselling to present customers is a daily challenge.
Only 60 to 90% of buyers will go through the buying process before they go for sales.
According to ‘insidesales.com,’ Thursday is a great day to prospect.
Also, ‘insidesales.com’ tells, Tuesday is the worst day for sales.
From Dave Elkington’s perspective, inside sales departments are growing 300% faster than outside sales.
Based on ‘salesforce.com,’ the top salespeople outperform average ones by 2:1 and low performers by 10:1 ratios.
According to Ken Krogue, just 5% of Business to Business (B2B) sales teams consider social media a powerful lead generation tool.
Also, 94% of prospects are active on various social media, according to Ken Krogue.
Nearly 70% of projects that your prospects implement are unbudgeted. If they figure out the need, they will find the money flowing.
According to ‘The ABCs’ of social selling, only one-third of buyers trust brands.
17% of salespeople think that manual data entry is one of the limitations to their company.
In sales, most of the buyers, i.e., 92% of the people, believe recommendations.
The company spends $10,000 to $15,000 for appointing a salesperson and only $2,000 on sales training.
Salespeople spend about a 1/4th of their time initiating the leads and doing research.
Nearly 74% of sales teams are worried about the faulty CRM.
About 13% of customers only trust a salesperson who knows their needs.
After the first meeting, mostly 80% of sales require at least 5 follow up calls.
The average salesperson gives up after having only 2 follow up calls.
Based on ‘insidesales.com,’ 50% of sales reach salespeople primarily to contact the prospect.
More than 63% of sales managers think virtual gatherings are more effective than face to face meetings.
10% of salespeople believe using excel for sales reporting, and analysis is harmful to their business.
According to ‘salesforce.com,’ the average cost of a consumer telephone call is $33.11.
And the average cost of a consumer field sales call is about $276.48.
On average, for a year, every single company is losing 10 to 30% of its customers.
It is 6 or 7 times better to hold an existing customer than a bringing new customer.
According to ‘leapjob.com,’ only 2% of cold calls result in an appointment.
Mostly, 80% of sales calls with a referral give to a meeting with the customer.
Only 6% of salespeople consistently go with their ‘extrasensory perception feeling’ whenever they make decisions.
91% of clients say they had given a reference.
If we can increase customer retention by 5%, then there will be a 25-90% increase in profits.

Every moment, only 3% of your sales market is actively buying. 56% are not ready, only 40% are ready to begin.
The companies that automate lead management see 10% more profits.
Compared to general emails that generate 3% clicks, lead nurturing emails generate more than 8% clicks.
The estimation of nurtured leads cost 33% less than non-nurtured leads.
The nurtured leads in a company will make 50% more sales.
In a company with 100-500 employees, there is a minimum of 7 decision-makers.
2/3rd of Business to Business (B2B) marketers recognized that engaging main decision-makers as their highest challenge.
35% of email recipients open emails based on a subject line alone.
Email is 40 times more useful for getting new customers when compared to social media.
49% of salespeople’s main challenge is to understand which customers are falling or attracting in sales.
92% of buyers say that they delete emails from unknown persons.
Every year the productivity and poorly managed leads cost companies at least $1 trillion.
95% of buyers select a solution provider that provides them with sufficient content to help navigate every stage of the buying process.
71% of salespeople say that they spend so much time on data entry.
85% of prospects and clients are unhappy with their on-the-phone experience.
93% of converted leads are contacted mostly by the 6th call attempt.
A perfect time to cold call is between 4 pm – 5 pm. And the second-best time is 8 am – 10 am. Finally, the worst times are 11 am and 2 pm.
Lastly, the key to sales statistics is the last 5 minutes of a sales presentation, so end your presentation with a story, and 63% of attendees remember stories better.

5 Benefits You Get When You Outsource PPC Campaigns

by Priyamvada B | Dec 1, 2020 | Blog Category

Outsourcing is a cool way of handing over the tasks which we need to complete but we are not well- versed in. It could save a lot of time and money. As a business owner, you might want to expand your business using marketing strategies like PPC campaigning but are not sure how to go about it by yourself. In that case, you may avail of PPC services from the best digital marketing agency to elevate your sales. Well, before we dive into the benefits of availing the PPC campaign services, let us have a briefing of what PPC is all about and how it could help your business.

What are PPC Services and Why My Business Needs Them?

PPC, the abbreviated form of Pay-Per-Click, is a means of advertising on search engines by paying only for ads only when viewers click on them. It is a means of getting ‘targeted traffic’ to your website by selecting an audience who are interested in your products or services. Hence PPC advertising begets a high conversion rate. It is what every business wants, right?
Google Adwords Services works in the following way. When a user posts a search query on the Internet, the search engine automatically starts an auction among advertisers whose business is related to the search query. Each advertiser bids some amount of money which they would like to pay when they display their advertisement on the search engine, and the user clicks on it. The search engine, for example, Google, allots an ad rank to the advertisers by multiplying their bid money to the quality score of their ad and landing page.
Ad Rank = Bid Cost Per Click x Quality Score
The advertiser who gets the highest Ad rank gains the privilege to display the ad at the lowest price, which could be lower than the least bidding amount.
The amount which the advertiser has to pay for each click which the ad gets is calculated thus:

Price to Pay per Click = The Ad Rank of the Person below the Advertiser / The Quality Score of the Advertiser + $0.01
Let us take three clients A, B, and C.

ADVERTISERS

THE AMOUNT THEY
BID TO PAY PER CLICK

THEIR
QUALITY
SCORE

THEIR AD RANK (=AMOUNT OF BID *
QUALITY SCORE)

THE ACTUAL AMOUNT THEY
PAY PER CLICK

(= 25/9 + $0.01) = $2.79

(= 21/5 + $0.01) = $4.21

(= 21/3 + $0.01) = $7.01

In the above table, you may notice how, due to low quality score, advertisers have to pay more amount per click, while the advertiser with a high quality-score needs to pay only the least cost per click, lesser than even what he bids.
Your business needs PPC/ Remarketing Services because of several reasons, some of which are:
1) PPC campaigns are cost-effective. You would pay only when a user clicks on your ad.
2) Your website can gain instant traffic through PPC campaigns.
3) PPC advertising targets a set of consumers, most of whom are interested in your business.
Thus it brings in high chances of conversion.
4) PPC works even if the search engine ranking of your website is low. However, the quality of the ad you present should be good.
5) One of the key advantages of going for PPC advertising is the stability it offers even when the search engine algorithm may change. While content marketing faces fluctuation in such a case, PPC campaigns are not much affected.
Pretty cool, isn’t it?
Now it is up to you to decide whether you can achieve the highest quality score by creating quality ads with the right keywords and a relevant landing page. Also, it is not easy to decide on the amount you should bid to pay per click. More often than not, an expert SEO agency that offers the best PPC services can help you in this regard. Isn’t it far easier to outsource than take up the task yourself?

Five Benefits of Outsourcing PPC Campaigns:

1) To Save Time for Your Business:

The world of online marketing is ever-changing. As a business owner, you feel the need to spend a lot of your time focusing on your business strategies and improving sales. A lot of your precious time would go into researching the hows and whats of your advertising campaign if you would want to take it up all by yourself. Outsourcing shall save you time and effort.

2) To Make Use of Expertise and Experience for Your Task:

A dedicated SEO agency can best provide you with remarketing services with the experience and up-to-date information that it carries. The team takes care to implement the best SEO strategies that can be as effective as possible without needing a learning curve. It is their job to handle such tasks every day, and they could avoid the probable flaws that anyone working alone could make.

3) Monitoring Results Becomes Easy with the Best Tools and Resources:

With a PPC agency doing your job, you do not have to worry about monitoring the results of your PPC advertising campaign. The team has access to numerous tools and resources to get detailed reports on the outcome of the campaign, based on which they analyze how to go about next.

4) You Do Not Miss Out on Supplier Benefits:

Do you know, where most of the revenue for search engines comes from? It comes from digital marketing agencies because they pay the search engines for advertising in numerous ways. For example, Google Ads alone helped Google earn a revenue of 113.26 billion US Dollars in 2019, as per the data available on Statista.com.
With the Google Adwords services and other marketing agencies generating such massive income, they become the main customers of search engines on behalf of the clients who outsource the marketing work. Hence the digital marketing agencies enjoy the best benefits provided by the search engines, which include offers, extra resources, discounts, and access to the latest and advanced versions of the software. Clients who outsource their job could enjoy these benefits through their marketing agencies.

5) Helps to Get Quicker and More Accurate Results:

Every business owner is excited to see the results of their marketing strategies as soon as possible. You can achieve quick results only if the campaign goes right. A small mistake could cost a lot, and with the help of an agency, there are very few chances that things fall apart.
We hope this gives you enough exposure to decide on whether you should outsource your remarketing ads or do it all by yourself.

Ah, We get it! The next question you would ask is:

To Whom Should I Outsource?

KloudPortal has worked with several clients over the past years on PPC campaigns and other online marketing services and achieved the best results with utmost customer satisfaction. If you want to view your business grow very soon, no wonder you should avail of their PPC services. Contact them today to get a quote and relax while you see the results with a smile!

Why and How To Get SEO Done Along With Website Redesign?

by Priyamvada B | Dec 1, 2020 | Blog Category

Website redesign?! Oh! Another whole lot of time and money!’ It is the common outlook of many small businesses who did not master the calculation of profit and loss. But the experienced and the successful business heads beg to differ in opinion. Redesigning your website can draw in huge margins of profit, provided the SEO agency does the task with the right strategy.

Why is a Website Redesign Necessary?

Just like we would at times feel the need for a makeover, have a haircut, or update our wardrobe, your website needs a fresh boost through redesigning. The website gives the first impression of your business to remote consumers. The overall aim of this redesigning is to present an enhanced user experience, which attracts more traffic. Here are the main reasons why SEO agencies recommend a website redesign. 1) To make navigation more user-friendly so that people would cultivate trust in your brand. 2) To present a clear design or to add more tabs for clarity on the products and services you offer. 3) To make the website more compatible with the software which you use to run several reports. 4) To improve Search Engine Ranking. 5) To incorporate more features as per the need of the hour. For instance, some local businesses introduced a video-calling option on their webpage to assist customers in shopping during COVID lockdown, to display the products as they would do in person.

How to get SEO done with a Website Redesign?

It is in no way a wise idea to have a cool-looking website without SEO done well. While doing a website redesign, your goal is to retain the existing web traffic and also to improve it. The following precautions would help you attain these goals.

1) Analyze your current website for SEO:

Firstly you would need to analyze your current website in terms of your SEO. Benchmark the performance of your website and check what factors are driving the existing traffic. It could be the content, keywords, backlinks, or anything else. Retain those factors in your restructured website so that your current SEO work is not lost.

2) Do On-Page Optimization:

Content is the backbone of any website. Wherever you have good content that drives in traffic, minimize the changes you make to it. Any changes to the internal links in your updated website can have a vast impact on SEO. Ensure that not too many changes are made in the internal links, and if you make any, make sure that the URLs are updated wherever you changed the navigation panes. Check the analytic reports to review the best backlinks present on your website. In this process, you may analyze the quality of the backlinks using the SEM Rush tool. Update the backlinks at the relevant keyword-rich content to ensure that the SEO is at its best. Remove all the non-contributing and broken links to improve the website quality.

3) Have the Redesign Done on a Temporary URL and Check the Status:

It is a good practice not to make the changes directly on the original website. Instead, create a temporary URL, and try to make the changes on it, allow a thorough check, and then launch it. In this process, your web developer may temporarily stop the search engines from crawling to your website. Once you are all ready to launch the new one, make sure you check the verification status by clicking on the ‘Fetch as Google’ and the ‘Fetch as Render’ options. Your website is visible on search engines if you get positive results in both the options. Also, remember to check the robot.txt file under crawl to check if it became corrupt during the process of restructuring the website. Your SEO agency can help you with all these checks in detail.

4) Use 301 Redirects:

A 301 redirect is one of the best tips to retain web traffic. When you move your website from one URL to another, users who do not know it may still attempt to visit your old URL. It makes them confront a server error ‘404-page not found’ message. By using a 301 redirect, you may bring back your users to your new website instead of giving them the ‘404’ error. Using a 301 redirect also keeps your website within the fold for search engines to detect quickly and thus helps a lot in SEO.

5) Use Breadcrumbs for Easy Navigation:

Breadcrumbs are the path indicators present under the primary header of a website. Here is how a breadcrumb looks. When there are lots of pages on your website, and a lot of navigation happens, breadcrumbs make the users get back to a previous page sooner and give a good user experience. Adding breadcrumbs helps in content classification. But to use this feature, the content on your website should be well-organized.

6) Create an XML Sitemap:

An XML sitemap is a roadmap indicator of all links on your website. It lists all the website pages and helps Google and other search engines to crawl through your website easily. When you restructure your website, an XML sitemap helps the search engines understand the changes to your website easily.

7) Monitor the Redesigned Website by Technical Audit:

You may use the Google Search Central tool to check the overall SEO performance of your website. Other SEO tools like Ahrefs, Rank Math, Moz can also be of help. Monitor regularly the website performance by reviewing the Analytics reports ensuring that there are no obstacles in the way of SEO. These are some of the tips that you can do to promote the SEO performance of your redesigned website.

Where Can I get my Website Redesigned?

Professional SEO services provided by KloudPortal can help to give your website a grand new makeover by incorporating interesting SEO features. KloudPortal is a reputed SEO agency in Hyderabad that works closely with clients to offer online marketing services as per their business requirements. You may contact them to get more information.