Outsourcing is a cool way of handing over the tasks which we need to complete but we are not well- versed in. It could save a lot of time and money. As a business owner, you might want to expand your business using marketing strategies like PPC campaigning but are not sure how to go about it by yourself. In that case, you may avail of PPC services from the best digital marketing agency to elevate your sales. Well, before we dive into the benefits of availing the PPC campaign services, let us have a briefing of what PPC is all about and how it could help your business.
What are PPC Services and Why My Business Needs Them?
PPC, the abbreviated form of Pay-Per-Click, is a means of advertising on search engines by paying only for ads only when viewers click on them. It is a means of getting ‘targeted traffic’ to your website by selecting an audience who are interested in your products or services. Hence PPC advertising begets a high conversion rate. It is what every business wants, right?
Google Adwords Services works in the following way. When a user posts a search query on the Internet, the search engine automatically starts an auction among advertisers whose business is related to the search query. Each advertiser bids some amount of money which they would like to pay when they display their advertisement on the search engine, and the user clicks on it. The search engine, for example, Google, allots an ad rank to the advertisers by multiplying their bid money to the quality score of their ad and landing page.
Ad Rank = Bid Cost Per Click x Quality Score
The advertiser who gets the highest Ad rank gains the privilege to display the ad at the lowest price, which could be lower than the least bidding amount.
The amount which the advertiser has to pay for each click which the ad gets is calculated thus:
Price to Pay per Click = The Ad Rank of the Person below the Advertiser / The Quality Score of the Advertiser + $0.01
Let us take three clients A, B, and C.
BID TO PAY PER CLICK
PAY PER CLICK
In the above table, you may notice how, due to low quality score, advertisers have to pay more amount per click, while the advertiser with a high quality-score needs to pay only the least cost per click, lesser than even what he bids.
Your business needs PPC/ Remarketing Services because of several reasons, some of which are:
1) PPC campaigns are cost-effective. You would pay only when a user clicks on your ad.
2) Your website can gain instant traffic through PPC campaigns.
3) PPC advertising targets a set of consumers, most of whom are interested in your business.
Thus it brings in high chances of conversion.
4) PPC works even if the search engine ranking of your website is low. However, the quality of the ad you present should be good.
5) One of the key advantages of going for PPC advertising is the stability it offers even when the search engine algorithm may change. While content marketing faces fluctuation in such a case, PPC campaigns are not much affected.
Pretty cool, isn’t it?
Now it is up to you to decide whether you can achieve the highest quality score by creating quality ads with the right keywords and a relevant landing page. Also, it is not easy to decide on the amount you should bid to pay per click. More often than not, an expert SEO agency that offers the best PPC services can help you in this regard. Isn’t it far easier to outsource than take up the task yourself?
Five Benefits of Outsourcing PPC Campaigns:
1) To Save Time for Your Business:
The world of online marketing is ever-changing. As a business owner, you feel the need to spend a lot of your time focusing on your business strategies and improving sales. A lot of your precious time would go into researching the hows and whats of your advertising campaign if you would want to take it up all by yourself. Outsourcing shall save you time and effort.
2) To Make Use of Expertise and Experience for Your Task:
A dedicated SEO agency can best provide you with remarketing services with the experience and up-to-date information that it carries. The team takes care to implement the best SEO strategies that can be as effective as possible without needing a learning curve. It is their job to handle such tasks every day, and they could avoid the probable flaws that anyone working alone could make.
3) Monitoring Results Becomes Easy with the Best Tools and Resources:
With a PPC agency doing your job, you do not have to worry about monitoring the results of your PPC advertising campaign. The team has access to numerous tools and resources to get detailed reports on the outcome of the campaign, based on which they analyze how to go about next.
4) You Do Not Miss Out on Supplier Benefits:
Do you know, where most of the revenue for search engines comes from? It comes from digital marketing agencies because they pay the search engines for advertising in numerous ways. For example, Google Ads alone helped Google earn a revenue of 113.26 billion US Dollars in 2019, as per the data available on Statista.com.
With the Google Adwords services and other marketing agencies generating such massive income, they become the main customers of search engines on behalf of the clients who outsource the marketing work. Hence the digital marketing agencies enjoy the best benefits provided by the search engines, which include offers, extra resources, discounts, and access to the latest and advanced versions of the software. Clients who outsource their job could enjoy these benefits through their marketing agencies.
5) Helps to Get Quicker and More Accurate Results:
Every business owner is excited to see the results of their marketing strategies as soon as possible. You can achieve quick results only if the campaign goes right. A small mistake could cost a lot, and with the help of an agency, there are very few chances that things fall apart.
We hope this gives you enough exposure to decide on whether you should outsource your remarketing ads or do it all by yourself.
Ah, We get it! The next question you would ask is:
To Whom Should I Outsource?
KloudPortal has worked with several clients over the past years on PPC campaigns and other online marketing services and achieved the best results with utmost customer satisfaction. If you want to view your business grow very soon, no wonder you should avail of their PPC services. Contact them today to get a quote and relax while you see the results with a smile!