Why and How To Get SEO Done Along With Website Redesign?

by Priyamvada B | Dec 1, 2020

Post Views: 71

Website redesign?! Oh! Another whole lot of time and money!’ It is the common outlook of many small businesses who did not master the calculation of profit and loss. But the experienced and the successful business heads beg to differ in opinion. Redesigning your website can draw in huge margins of profit, provided the SEO agency does the task with the right strategy.

Why is a Website Redesign Necessary?

Just like we would at times feel the need for a makeover, have a haircut, or update our wardrobe, your website needs a fresh boost through redesigning. The website gives the first impression of your business to remote consumers. The overall aim of this redesigning is to present an enhanced user experience, which attracts more traffic. Here are the main reasons why SEO agencies recommend a website redesign.

1) To make navigation more user-friendly so that people would cultivate trust in your brand.
2) To present a clear design or to add more tabs for clarity on the products and services you offer.
3) To make the website more compatible with the software which you use to run several reports.
4) To improve Search Engine Ranking.
5) To incorporate more features as per the need of the hour. For instance, some local businesses introduced a video-calling option on their webpage to assist customers in shopping during COVID lockdown, to display the products as they would do in person.

How to get SEO done with a Website Redesign?

It is in no way a wise idea to have a cool-looking website without SEO done well. While doing a website redesign, your goal is to retain the existing web traffic and also to improve it. The following precautions would help you attain these goals.

1) Analyze your current website for SEO:

Firstly you would need to analyze your current website in terms of your SEO. Benchmark the performance of your website and check what factors are driving the existing traffic. It could be the content, keywords, backlinks, or anything else. Retain those factors in your restructured website so that your current SEO work is not lost.

2) Do On-Page Optimization:

Content is the backbone of any website. Wherever you have good content that drives in traffic, minimize the changes you make to it.

Any changes to the internal links in your updated website can have a vast impact on SEO. Ensure that not too many changes are made in the internal links, and if you make any, make sure that the URLs are updated wherever you changed the navigation panes.
Check the analytic reports to review the best backlinks present on your website. In this process, you may analyze the quality of the backlinks using the SEM Rush tool.
Update the backlinks at the relevant keyword-rich content to ensure that the SEO is at its best.
Remove all the non-contributing and broken links to improve the website quality.

3) Have the Redesign Done on a Temporary URL and Check the Status:

It is a good practice not to make the changes directly on the original website. Instead, create a temporary URL, and try to make the changes on it, allow a thorough check, and then launch it. In this process, your web developer may temporarily stop the search engines from crawling to your website.
Once you are all ready to launch the new one, make sure you check the verification status by clicking on the ‘Fetch as Google’ and the ‘Fetch as Render’ options. Your website is visible on search engines if you get positive results in both the options.
Also, remember to check the robot.txt file under crawl to check if it became corrupt during the process of restructuring the website. Your SEO agency can help you with all these checks in detail.

4) Use 301 Redirects:

A 301 redirect is one of the best tips to retain web traffic. When you move your website from one URL to another, users who do not know it may still attempt to visit your old URL. It makes them confront a server error ‘404-page not found’ message. By using a 301 redirect, you may bring back your users to your new website instead of giving them the ‘404’ error. Using a 301 redirect also keeps your website within the fold for search engines to detect quickly and thus helps a lot in SEO.

5) Use Breadcrumbs for Easy Navigation:

Breadcrumbs are the path indicators present under the primary header of a website. Here is how a breadcrumb looks.
When there are lots of pages on your website, and a lot of navigation happens, breadcrumbs make the users get back to a previous page sooner and give a good user experience. Adding breadcrumbs helps in content classification. But to use this feature, the content on your website should be well-organized.

6) Create an XML Sitemap:

An XML sitemap is a roadmap indicator of all links on your website. It lists all the website pages and helps Google and other search engines to crawl through your website easily. When you restructure your website, an XML sitemap helps the search engines understand the changes to your website easily.

7) Monitor the Redesigned Website by Technical Audit:

You may use the Google Search Central tool to check the overall SEO performance of your website.
Other SEO tools like Ahrefs, Rank Math, Moz can also be of help. Monitor regularly the website performance by reviewing the Analytics reports ensuring that there are no obstacles in the way of SEO.
These are some of the tips that you can do to promote the SEO performance of your redesigned website.

Where Can I get my Website Redesigned?

Professional SEO services provided by KloudPortal can help to give your website a grand new makeover by incorporating interesting SEO features. KloudPortal is a reputed SEO agency in Hyderabad that works closely with clients to offer online marketing services as per their business requirements. You may contact them to get more information.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.