5 tips to use Interstitials without negatively impacting your SEO

5 tips to use Interstitials without negatively impacting your SEO

Nowadays interstitial advertisements have become the most popular advertisement format. Marketers started using them more often because of their high impression rate to increase CTR and revenue. Using the best practices while implementing interstitials, really do magnetize the customers. Let’s take a closer look.

What are interstitials?

Interstitials are pop-up content that appears before or after loading an expected content page. They usually appear at natural transition points to display advertisements or offers, age queries or information about the use of cookies and other information that are available to promote their services on the website.

Intrusive interstitials are spammy and non-responsive pop-ups that lower the page experience on your website. Therefore, Google considers pages with intrusive interstitials as not mobile-friendly and enforces penalties to websites providing a bad user experience to the users.

Let us check the intrusive interstitials that are penalised by Google:

Interstitials that are penalized by google

  • A semi-transparent pop-up that blocks the contents of the webpage
  • Standalone full-screen interstitials forcing the users to scroll up to see the content.
  • Deceptive content blocking interstitials that block all the content of a website.

So, if your site is riddled with intrusive interstitials that ruin the user experience then your page is liable to be penalised.

5 tips to use interstitials without affecting your rankings

Here are the five best practices that can help to make your interstitials effective without impacting your SEO rankings and boost search traffic.

1. Consider timed pop-ups

If it is necessary to continue to use interstitials then try to redesign them as less intrusive as possible. The primary thing you can change is the timing of every interstitial. Instead of displaying a pop-up every time a user accesses your site, plan it to show up at the scheduled time when the user finishes reading the content. Also, limit the display time of the pop-up such that it automatically closes after three seconds of inactivity. These timed interstitial ads are only as effective as your content.

2. Understand which interstitials are not be used

The term interstitial broadly means banners, pop-ups, modals and overlays that come up on web pages. They are usually categorized into informational and promotional ads. These interstitials can be useful, but some may cause user experience issues and affect how search engines crawl a website, but all interstitials are not intrusive. John Mueller advises that the interstitials triggered by exit intent, that don’t appear over the main content blocking the users to access the information are still allowed and these are possibly not targeted by penalty.

3. Interstitials on the desktop are still permitted

Some webmasters have come up with a solution with regards to the interstitial penalty, which is to retain intrusive pop-ups in the desktop version and hide them on all mobile platforms. There are many website plugins wherein they allow you to display intrusive pop-ups on specific platforms. However, it is better to turn away from using them since it lowers the user experience but if you cannot then look for other alternatives excluding intrusive pop-ups.

4. Use pop-ups on sources other than Google search results

Another option is to put pop-ups in web pages that can be accessed through sources other than Google search results. Note that incorporating one or two interstitials is ok, but filling the site with numerous pop-ups will eventually get your site penalized.

5. Check out for gray area interstitials

Google devalues the sites with too many intrusive advertising formats that are negatively impacting the overall experience of the users. So, you should avoid including ads such as classic interstitial ads, splash ads, new window pop-ups, and other intrusive ads that easily redirect visitors when clicking on them or difficult to close pop-ups. Avoid these grey areas to offer a positive user experience that will boost your rankings in search results.

Conclusion

Google’s objective is to make the websites more accessible and usable especially for mobile users. Therefore, if your popups serve a purpose then they will add value for the user but there are certain types of interstitials that are not tolerated by Google and might negatively impact your SEO. So, understand which interstitials are accepted.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

7 things that are not ranking factors for Google

7 things that are not ranking factors for Google

As we all know, Google uses more than 200 ranking factors in their algorithm to determine the position of a website on the Google search results page. In brief, some of the most important ranking factors that can help you improve your rankings are quality content, backlinks, user experience, page speed, mobile-friendliness, search intent, website security, keywords optimization, domain authority and so on.

So, you might wonder now out of these 200 ranking factors which factors are important for your website? As some are proven significant while some of the factors appear to be not so important. There are plenty of things connected with ranking factors that may not be considered ranking factors themselves. But, many website owners spend too much time or attention on them and do not get the expected results.

Therefore, in our blog, we’ve tried to explain why these non-factors are insignificant. So, here goes the list of seven things that are not ranking factors according to Google’s SEO experts.

1.Domain age and registration length

Domain age and registration length are not ranking factors

Firstly, domain age is not an SEO ranking factor. Even Google’s John Mueller has confirmed that it is not a ranking factor while responding to a Twitter user saying that ‘domain age helps nothing’. Usually, older domains are likely to get more signals that go into ranking as they build authority as the website gains backlinks from other websites and not the domain age that is important for its search ranking.

Similarly, no search engine has ever committed that they use registration length as a ranking factor in indexing.

2. Page content length

Does page content length impact your SEO? The answer is no. However, more useful, relevant content is effective but the minimum word count for improving SEO is nowhere mentioned in Google’s quality guidelines. Content is an integral part of SEO. It is not the content length but the quality of the content on-page that is important to rank better in search engines. The content length should be such that it can deliver the required message to the visitors or answer their queries.

3. AMP

AMP (Accelerated Mobile Pages) is completely different from page speed. It improves page speed, but it is not a part of the ranking algorithm. It gives mobile users a -fast, and more engaging experience. Google’s John Mueller has specifically confirmed that AMP is not a ranking signal but implementing AMP is beneficial for the mobile version of your website for greater visibility and extremely faster loading speed.

4. Social signals

Social signals are not a direct ranking factor. However, they are a powerful approach for the presence of your website in SERPs. The more users communicate, the greater is the level of awareness of your business and thus have an indirect impact on the SEO ranking.

5. LSI keywords

LSI (Latent Semantic Indexing) keywords are the keywords that are semantically linked to the main keyword. They help to add more context to the content and make it easier for both search engines and users to know what your domain is all about. It’s a myth that LSI is an important ranking factor for Google.

6. All caps in site URL

Google’s John Mueller also cleared that capital letters in URLs do not have any impact on its search ranking. Google also does not recommend using special symbols in the domain address. It considers URLs as case-sensitive and can create duplicate content issues if you don’t handle them properly and can hurt your SERP performance.

7. Pogo sticking

Pogo sticking is not a ranking factor but it acts as an indirect metric that impacts your ranking. It is an act of a user visiting your page and then clicking back to the SERPs immediately. It can be linked with factors like bounce rates, CTR and dwell time but doesn’t turn up to be a ranking factor in the Google algorithm.

Conclusion

To summarize, you can note that the factors mentioned in the blog are not directly important for Google but it does not mean that they can be completely ignored. Always optimize your site for users rather than for the search engines.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

A complete guide on Google’s page title update 2021

A complete guide on Google’s page title update 2021

Google has come back again with a new update called the page title update. Google’s Danny Sullivan has confirmed that Google is updating the way it creates page titles for SERPs. Our blog is a complete guide for you to know all about this update and how it works? So, let’s find out.

Users use one of the major approaches to determine which search results might be relevant to their query by examining the titles of listed web pages. Therefore, Google search makes great efforts to provide the best titles in search results to connect searchers effectively with the content produced by webmasters and publishers.

Hence, Google was displaying dynamic page titles in the SERP through minor adjustments based on the query issued. But now it has introduced a new system for producing titles regardless of the query.

What is Google’s Page title update and how it impacts SEO?

Google's page title update is dynamic and reciprocates to changes done to HTML tags

The page title tag reveals the search engine and the users about the nature of the information available on their web page. It is placed in the head section under the meta tag in HTML. The title tag is what customers can see in the SERPs above URL when searching for a query. Therefore, it is very important for improving SEO.

As we all know, Google has announced a new algorithm update to SEO experts which might encourage website owners and publishers to take a different approach while creating page titles to improve readability and increase the relevance in search results. In this case, a more relevant title will get more clicks.

With the new update, the Google search engine will no longer generate web page titles based on the query; instead, it will produce page titles that best suit all documents in general irrespective of what the user searches.

Ever since the new algorithm update is live in search results, the experts within the SEO community have extensively documented and observed that Google is indeed rewriting page titles by using other text on the page and Google’s Danny Sullivan has also confirmed this. He says that the new algorithm update is using more than HTML text to replace the page titles in instances when it considers a page’s HTML title tag doesn’t adequately describe the page.

Google reviews the other text contained in the page such as the header tags, H1 tags or main visual title on a page, and any other notable text throughout the content that users see when they visit the page. It may also consider the text within links. Sullivan further demonstrated that Google is rewriting title tags because often page title tags fail in describing a page’s topic well. They can be either stuffed with keywords, or too lengthy and sometimes contain no text or boilerplate text.

Thus, Google’s latest page title update is more dynamic and reciprocates to any changes done to HTML tags. It shows that even when you modify the HTML title tag of a page, Google will consider the updated text and react accordingly.

Can we opt out of this update?

There are no exceptions to Google’s new system and websites can’t opt-out of having Google rewriting their page titles. However, Sullivan proposes that Google should provide a feature in the Google search console for website owners to choose whether they want the search engine to replace their HTML title tags or not and can also have the option to retain a few of their original page titles.

Finally, Google believes that the new update creates titles that are easier to read and searchers would prefer the update over Google’s previous method of generating titles.

Conclusion

Although Google is considering a different approach to generate web page titles, webmasters should never conclude that optimizing HTML title tags is not worth it. 80% of the time the original HTML title tags will still be considered. So, webmasters should always focus on creating unique and optimized HTML titles.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 ways in which third-party reviews can improve your SEO

5 ways in which third-party reviews can improve your SEO

The main goal of Google’s algorithm is to assess a website by measuring E-A-T that is Expertise, Authority, and Trust. Google reviews play a key role in measuring ‘T’ in E-A-T that is Trust. The positive reviews from real-life customers signal to Google that your business is trustworthy and thus eventually improve your brand image.

As per various studies, it is evident that third-party reviews play an immense role in improving search ranking and SEO efforts. In this blog, we will discuss the five ways in which third-party reviews are helpful for your SEO.

What is a third-party review?

A third-party review is a review presented on websites other than your website for example third-party review sites like Facebook, Google and Yelp which help customers to know your brand. These reviews are very useful because this allows customers to know your business, instils trust, and exhibits the credibility of your product or services.

Nowadays, consumers rely upon third-party review sites which offer invaluable insight from an unbiased perspective to evaluate the brand reputation and are also beneficial in attracting potential customers. Hence, it shows that a large number of positive and genuine reviews would bring on improved rankings on search engine results pages.

Positive and genuine third-party reviews can improve ranking

5 ways in which third-party reviews can be beneficial

  1. Reciprocate to both positive and negative reviews
  • Responding to both negative and positive reviews shows customers that you appreciate their feedback.
  • Use negative reviews as an opportunity to improve and win back that customer.
  • It is difficult to respond to every review. So, creating a corporate-approved template would be the best option.
  • Your responses to customers, send signals to Google that your business is actively escalating all reviews and you value your customers, which is great for your SEO strategy.
  1. Build on your review score

There are various approaches to enhance your overall review score for your business.

  • The first thing is to take a look at your business listing and optimize the items that need attention. This will improve your local search rank and site traffic thus leaving you with a higher review score.
  • Responding to all of your reviews makes the reviewer have a favourable view of your business which may lead to recommending your business to family or friends and thus improve sales.
  1. Emphasize the volume of reviews
  • High-quality, positive reviews from customers appear to be more trustworthy and will improve the business’s visibility that might also make the potential customer visit your location.
  • A solid review gathering strategy can help you bridge the gap of having too few reviews and can also help authorize your business with search engines.
  • The ideal way is to ask customers to leave their honest feedback regarding their experience but it is important not to violate any policies such as paying in exchange for reviews, disallowing negative reviews etc.
  1. Focus on review velocity
  • Review velocity refers to how often you get new reviews. A regular flow of new reviews provides your business with new content.
  • Customers also prefer to read new reviews to learn more about your business as they believe old reviews are no longer relevant.
  • Encourage happy customers to leave feedback by sending an email or a follow-up text to keep a steady stream of up-to-date reviews.
  1. Reckon with the content of your reviews
  • Google continuously relies on business information to deliver accurate and timely results to searchers. Some of that information may be obtained from the review content such as the location of your business etc.
  • Additionally, a review with positive language from a local customer sends signals to Google that your business is trustworthy.
  • Reviews on third-party platforms drive traffic to your website and increase exposure, credibility to your business.

Conclusion

Third-party reviews act as credibility standards for online businesses. They are less manipulated than reviews that are shown directly on your website. The quantity and frequency of third-party reviews are the most important local SEO signals that help determine the place of any business in their local SEO plan because more positive reviews will probably boost your business’s local ranking.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

5 common SEO myths you should know about

5 common SEO myths you should know about

Search engine optimization(SEO) is a set of rules for optimizing the website to achieve higher rankings and search visibility on the search engine results page. Every webmaster needs to understand SEO for the success of any online business. SEO helps website owners to perceive what users are searching for so that they can create quality content to satisfy their intent and get more traffic. Following good SEO practices make it easier for webmasters to increase the usability of a website and provide the right signals to search engine crawlers. On the other hand, even today some SEO myths continue in the marketing industry tricking digital marketers, webmasters, and publishers as the need for SEO continues to rise. To ensure that you stay on track, here are the five most common SEO myths vs realities you should know about.
 SEO Myths Debunked

5 common misconceptions you should know about SEO

1.If you have optimized for Google, you don’t need to do for all other search engines

Myth: If the page content is optimized for Google then you don’t need to worry about optimizing for other search engines. Reality: Google search comprises the highest share in the search market, however, Bing is improving steadily. If you are targeting 100% web traffic, then you should optimize your website for at least the top three search engines. Unlike Google, Bing works differently and deserves your attention. So it is clear that if you optimize only for Google then it doesn’t mean that you are covered for other search engines like Bing.

2. Longer content boosts your SEO rankings

Myth: Create high-quality long-form content to improve search engine rankings or to rank well in search results. Reality: Publishing timely, relevant and well-researched long content is great but it alone will not help you to get to the top of Google search results. As far as SEO is concerned, various other factors contribute to a high-quality website. People consider in-depth content as valuable but in reality, most long content is not so valuable for the user. However, if you keep in mind a few tips like focusing on the user’s intent, experience and gaining quality backlinks then long-form content does rank well and can improve your traffic.

3. Repeating keywords is very important in SEO

Myth: We often hear that SEO is all about repeating targeted keywords frequently in the content to get noticed. Reality: This is a myth that marketers hear the most but it is partly true. The SEO process involves other much deeper activities than just repeating the targeted keywords in the content multiple times to get noticed. Just repeating the keywords will not make your site rank higher as search engines no longer use search keywords alone to rank pages.

4. Social signals don’t affect rankings

Myth: Social signal is not a ranking factor and doesn’t impact your rankings Reality: According to Google’s John Mueller social signals don’t directly impact your site rankings probably because social signals are easy to manipulate. But both Bing and Google use data from social networks to determine where to rank and how useful your site is. Social metrics play an essential role in bringing your brand on social platforms where you can get thousands of likes and shares which will increase your search traffic.

5. Google penalize for duplicate content

Myth: If you have content on your website that is duplicated elsewhere on the web then Google will penalize you. Reality: Essentially, having content that is taken from another website might not help you outrank the other page. The search engines may determine the original copy that is more relevant to the search query and as there is no benefit of having both your site gets suppressed. Thus this is not a penalty but the algorithm doing its job. However, some other issues might land you in trouble if you don’t have the legal right to use that content.

Conclusion

In our blog, the most common SEO myths are debunked for you. SEO is a challenging and ever-changing process. Understanding the facts about SEO will help you to create a more effective and efficient SEO strategy for your website which in turn will boost your search rankings. If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.
Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

A complete guide on broken links and ways to fix it

A complete guide on broken links and ways to fix it

Have you ever experienced a situation when you clicked on a link to visit a particular site but the page ended up with a 404 error message? These links are referred to as broken or dead links.

When users follow links from or to your website, they expect certain content to be available to them on the page but instead if they point to a page that cannot be found or no longer exists then it makes the user experience very unpleasant.

Therefore, it is essential to understand what broken links are and their impact on your SEO. Our blog is a complete guide that provides everything you need to know about broken links and the ways to fix them. So, let’s get started!

What are broken links?

Broken links, also known as dead links, are hyperlinks on a webpage to another webpage that is no longer accessible due to various reasons. Broken links can either be outbound links or internal links. Having excessive broken links on a website is often termed as ‘link rot’. There are various reasons why some links may no longer work, the common causes include:

  • The linked page does not exist anymore (error 404).
  • The webmaster incorrectly entered the URL address like misspelt or mistyped etc.
  • The external website has been permanently deleted and is no longer available.
  • The webpage access is restricted by the website owner.
  • The website may have server issues.
  • The webpage was moved but was not redirected to the new page.
  • The website is blocked by a firewall or any other similar software

Effect of a broken link on your SEO

Broken links will not impact your overall SEO but will affect your Google search results. When you have dead or broken links, it will cause low-quality search engine results and user experience. Therefore, your SEO rankings will lower and your website traffic might decline significantly. Hence, fixing broken links will help you retain viewers and boost traffic flow from search engine hits.

Let us see how to check for broken links on your website and repair them.

Tools used to find and fix a broken link

The simplest and best way to check for any broken links is through the Google search console. Once the Google bots have crawled your site, the search console will show any issues with your site including URLs of the broken links on your website but not external links.

It will be painful to check every single link on your website manually, so you can use any of the online tools available to monitor and check for broken links such as SEO pressor connect, Site checker, Semrush, Google analytics, W3C link checker etc.

If you don’t run a large site then you need to check your site each time you update or make any changes to your site. But if you run a large site with more external links, then there is a high possibility that a larger amount of broken links can be created, so you should check the entire website at least once a week.

Here are the fixes for broken links:

Few ways to fix broken links

  • Redirect (301) the broken webpage to the new page location.
  • If it is an external link, reach out to the linking website and request a fix.
  • Find out the broken page and replace the content at the broken URL.
  • Redirect the broken page to another relevant page on your site.

Conclusion

Broken links are not only annoying but also equally make the user experience unpleasant. When visitors stumble upon a broken link they wouldn’t like to continue to explore the other web pages of your site, therefore spending less time on the website will impact dwell time and can be harmful to your SEO rankings. Depending on the content you produce, dedicate time to check for any broken links at least once a month. User experience is an important factor for a successful website so make sure you avoid linking to broken content and also having broken pages on your site.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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