Top 3 non-core web vitals that act as page experience ranking factors

by | Aug 18, 2021

Page experience should be given a major thrust as it is integral in providing a seamless user experience. Thus, users are engaged more deeply and less likely to leave a website with a good page experience. To provide a holistic picture of page experience, core web vitals are incorporated with other existing page experience signals such as mobile-friendliness, intrusive interstitial guidelines and HTTPS security to further align with evolving user expectations. In this blog, we will discuss the basics of core web vitals and also how non-core web vitals impact SEO. Let’s dive in!

Core Web Vitals are a set of user-centred measures that help website owners evaluate key aspects of the user experience on the web. They measure elements of web usability related to speed, visual stability and responsiveness as the page loads.

According to Google page experience ranking factors are categorized into core web vitals and non-core web vitals. It recommends that webmasters and publishers should check the core web vitals and also must check whether their website meets all the non-core web vitals page experience factors to deliver a superior experience for their users.

Below are the top three non-core web vitals among the essential factors that provide users with an optimal user experience and also help in improving a site’s search traffic.

Non-Core web vitals that influences ranking

  • Mobile-friendliness

Mobile-friendliness is one of the essential factors to consider because in recent times most people are using mobile devices to surf the internet. Thus, developing a modern, responsive website design ensures that the site performs well on all devices.

Google suggests some tips to ensure a site is more compatible with mobile devices:

  • Make sure to set a minimum height and width for tappable elements like buttons, menu dropdowns, etc.
  • Ensure that the content ascends to the right size when users visit the website.
  • Optimised the site to create a smoother navigation experience for users.

Besides the Google recommendations, webmasters can also work on other parts of mobile-friendliness like removing outdated plugins such as Flash, checking if URLs meet the criteria using mobile-friendliness test tools, etc.

Along with the Google search console, while checking the entire website, it is best to use a mobile-friendly checker tool to manage how their content is displayed on the SERPs.

  • HTTPS security

A website that uses HTTPS secure protocol for sending and receiving information on the internet will have an additional authentication. Websites that collect sensitive data should always use HTTPS. HTTPS improves user’s overall security and privacy and thus it is a positive ranking factor for websites.

HTTPS security check is a direct and easy check. It checks whether a site uses HTTPS or not and a website that uses it will pass the check. In addition, it is essential to confirm thal rel=’canonical’ is set to the HTTPS version of the domain and also ensure that all non-HTTPS URLs are redirected to the HTTPS versions.

  • Absence of intrusive interstitials

This factor can also be referred to as an absence of annoying pop-ups. There is no tool to check but we can quickly assess if the website passes this check by examining whether the website has automated pop-ups or not. If the site has pop-ups then it has intrusive interstitials.

Google recommends that the website owners should avoid covering the overall content with ads or pop-ups irrelevant to the page. Also, the ads on the website should not interrupt the user from interacting and they need not dismiss an interstitial before they can interact with the webpage.

However, note that the below requirements are recognized as fine by Google and don’t apply to interstitials used for:

  • Cookies
  • Legal reasons like age verification
  • User logins
  • Subscription paywalls

Conclusion

Page experience is an important ranking factor for SEO. To reap the benefits of this ranking signal, all you need to do is simply make the web experience better for users. Google believes that the above-mentioned factors are fundamental to provide users with a superior user experience and to improve your SEO rankings.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings