Saas Product Marketing Checklist

by | Jan 24, 2022

Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.

Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.

Similarly, your SaaS product marketing will not get the traction it deserves if your B2B marketing is less than perfect. SaaS product marketing requires sufficient knowledge to navigate intricacies in this seemingly difficult task. However, SaaS product marketing agency can make the journey for a marketer less stressful and more productive.

Nevertheless, it pays to know the basics of the game – SaaS Product Marketing. Here, is a checklist that can help you work out a winning SaaS product marketing strategy:

SaaS Product Marketing Checklist

1. Create A Minimum Viable Product

The first thing on your SaaS marketing checklist should be the creation of a Minimum Viable Product (MVP). It provides the ground to test the product before you formally introduce the product in the market. Make sure that your MVP reaches your prospective customers. Analyze how they use the product and what they want or need as an addition or improvement in the product. The minimum viable product will help you understand if the customers will purchase the final product when you bring it to the market. This analysis will help you save money, time, and effort. However, a successful MVP isn’t enough to determine the success of your final product. But it can if you act on the feedback, and make positive changes to the product.

2. Set A Reasonable Price

In SaaS product marketing, pricing plays an important role. A subscription is the essential pricing model, a difference of even a single dollar per month can make your competitors’ product look more attractive. So, price is an important factor and can motivate or demotivate a customer from buying your product. Ensure that you decide on a reasonable price that is affordable for your target customers. You can check out some online resources  to understand the value metrics of your SaaS product and price it accordingly.

3. Create a buyer persona

Not everybody or every business is going to be your customer. Then, who is your customer? A research-based profile of your average buyer is the buyer persona for your SaaS marketing. Your SaaS product can have 3-4 buyer personas. It’s different from defining the target audience. A clear portrayal of buyer persona can lead to a more efficient definition of your target audience. You can check out online resources on creating a perfect buyer persona.

4. Explain Your USP

Why would a customer buy your product if it is of no benefit to them? Here comes the need to define your product’s USP. Make your customers understand how buying your product will benefit them and how your product will address their problems. Targeting the pain points of the customer is a necessity. It helps them connect to the product you’re planning to bring to the market.

5. A Realistic Timeline Goes All The Way

One of the most important things about SaaS product marketing is the creation of a realistic timeline. You need to chalk out a proper timeline for launching your product among the customers. Having a practical plan based on realism and clarity will always lead to a successful SaaS product launch. Figure out the goals and metrics you need to achieve after the launch of your product. Include every department in your planning, right from product development to marketing, to develop an effective SaaS marketing plan. Identify the loopholes and obstacles that might hinder the success of your B2B marketing. Such milestones will help you get a clear vision of progress.

6. Feedback Is The Most Important

Don’t you wish to know how your product is performing in the market and whether people are liking it or not? Make sure you stay in constant touch with your customers and gather timely feedback about the product’s functionalities. Regular communication will help you know your product’s performance in the market and help create a personal bond with your customers. It will allow a stable trust to build between both parties, allowing you more business opportunities in the future. Consequently, the product feedback will enlighten you on the loopholes and whether the product is a success or a failure. Depending on the feedback, you can make necessary alterations.

7. Test Your Product

Never launch your product in the market without performing a thorough test on it. Permit your product development team to conduct all necessary tests so that you know the weaknesses and loopholes that may exist in the product. The test results can be an eye-opener concerning whether your product needs changes or it is good to go. Entrust the testing duties on objective parties as their unbiased feedback and opinion will help you take the necessary steps.

Summing up

A SaaS marketing checklist will ensure that your marketing plan remains firm and steady even in choppy waters. The checklist provided in this post will help you develop an effective SaaS marketing strategy. You will benefit immensely from a SaaS product marketing agency in the entire exercise. It can use various marketing strategies such as automated lead generation to boost the marketing and sales of your SaaS product.

SaaS product marketing can be an expensive exercise and company in this space often need to source funds. On how to source funds or your SaaS Product marketing, you can read a few relevant KloudPortal blogs.

An important thing in SaaS marketing is educating the target audience about your product. Content marketing can play a very important role in this game. So, let’s not forget to read some content marketing blogs on Kloudportal.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings