Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.
Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.
Similarly, your SaaS product marketing will not get the traction it deserves if your B2B marketing is less than perfect. SaaS product marketing requires sufficient knowledge to navigate intricacies in this seemingly difficult task. However, SaaS product marketing agency can make the journey for a marketer less stressful and more productive.
Nevertheless, it pays to know the basics of the game – SaaS Product Marketing. Here, is a checklist that can help you work out a winning SaaS product marketing strategy:
1. Create A Minimum Viable Product
The first thing on your SaaS marketing checklist should be the creation of a Minimum Viable Product (MVP). It provides the ground to test the product before you formally introduce the product in the market. Make sure that your MVP reaches your prospective customers. Analyze how they use the product and what they want or need as an addition or improvement in the product. The minimum viable product will help you understand if the customers will purchase the final product when you bring it to the market. This analysis will help you save money, time, and effort. However, a successful MVP isn’t enough to determine the success of your final product. But it can if you act on the feedback, and make positive changes to the product.
2. Set A Reasonable Price
In SaaS product marketing, pricing plays an important role. A subscription is the essential pricing model, a difference of even a single dollar per month can make your competitors’ product look more attractive. So, price is an important factor and can motivate or demotivate a customer from buying your product. Ensure that you decide on a reasonable price that is affordable for your target customers. You can check out some online resources to understand the value metrics of your SaaS product and price it accordingly.
3. Create a buyer persona
Not everybody or every business is going to be your customer. Then, who is your customer? A research-based profile of your average buyer is the buyer persona for your SaaS marketing. Your SaaS product can have 3-4 buyer personas. It’s different from defining the target audience. A clear portrayal of buyer persona can lead to a more efficient definition of your target audience. You can check out online resources on creating a perfect buyer persona.
4. Explain Your USP
Why would a customer buy your product if it is of no benefit to them? Here comes the need to define your product’s USP. Make your customers understand how buying your product will benefit them and how your product will address their problems. Targeting the pain points of the customer is a necessity. It helps them connect to the product you’re planning to bring to the market.
5. A Realistic Timeline Goes All The Way
One of the most important things about SaaS product marketing is the creation of a realistic timeline. You need to chalk out a proper timeline for launching your product among the customers. Having a practical plan based on realism and clarity will always lead to a successful SaaS product launch. Figure out the goals and metrics you need to achieve after the launch of your product. Include every department in your planning, right from product development to marketing, to develop an effective SaaS marketing plan. Identify the loopholes and obstacles that might hinder the success of your B2B marketing. Such milestones will help you get a clear vision of progress.
6. Feedback Is The Most Important
Don’t you wish to know how your product is performing in the market and whether people are liking it or not? Make sure you stay in constant touch with your customers and gather timely feedback about the product’s functionalities. Regular communication will help you know your product’s performance in the market and help create a personal bond with your customers. It will allow a stable trust to build between both parties, allowing you more business opportunities in the future. Consequently, the product feedback will enlighten you on the loopholes and whether the product is a success or a failure. Depending on the feedback, you can make necessary alterations.
7. Test Your Product
Never launch your product in the market without performing a thorough test on it. Permit your product development team to conduct all necessary tests so that you know the weaknesses and loopholes that may exist in the product. The test results can be an eye-opener concerning whether your product needs changes or it is good to go. Entrust the testing duties on objective parties as their unbiased feedback and opinion will help you take the necessary steps.
A SaaS marketing checklist will ensure that your marketing plan remains firm and steady even in choppy waters. The checklist provided in this post will help you develop an effective SaaS marketing strategy. You will benefit immensely from a SaaS product marketing agency in the entire exercise. It can use various marketing strategies such as automated lead generation to boost the marketing and sales of your SaaS product.
SaaS product marketing can be an expensive exercise and company in this space often need to source funds. On how to source funds or your SaaS Product marketing, you can read a few relevant KloudPortal blogs.
An important thing in SaaS marketing is educating the target audience about your product. Content marketing can play a very important role in this game. So, let’s not forget to read some content marketing blogs on Kloudportal.
About The Author…
Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.