In the current competitive market, trying to market SaaS products that don’t have a physical form on display is more challenging compared to marketing for traditional companies. That is where digital marketing strategies for SaaS companies come into the picture because it is a rapidly growing industry. In this guide, we will share with you the five effective SaaS growth strategies to target in 2021 that will get you started on the path to acquiring customers.
SaaS or Software as a service is a software distribution model wherein companies host applications for the customers to subscribe to their services. A few of the prominent SaaS companies include G Suite, Salesforce, HubSpot, Netflix, and Dropbox, etc. As a SaaS marketer, you have to follow a completely different model. You need to adapt to different digital marketing strategies for lead generation and convert the leads to potential customers.
Digital marketing refers to all forms of online marketing methods that take place across a variety of digital channels, such as SEO, content marketing, PPC, social media marketing, email marketing, and blogging. Etc. Below are the five top SaaS marketing trends to focus on.
#1. Leads generation with SEO
Search engine optimization is an effective process to optimize content and generate leads for your business. Digital presence serves as a prime factor in brand building and SEO helps in increasing your website’s rankings and visibility to get onto the top of Google search results. Optimize your website or blog with high-value keywords, quality content and implement effective factors like backlinks, external or internal links, rich user experience to improve your SEO rankings. This serves in bringing more visitors that means more qualified leads and conversion rate.
#2. Remarketing with social ads
In digital marketing, remarketing campaigns are an essential strategy for converting visitors on your website to customers. It is following people around the web by serving ads to the visitors on your website or blogs on the platforms they use most, like Facebook, Linkedin, Twitter, YouTube, Instagram, etc. Set up tagging on the audience across your site and start accumulating cookies – this will help you to show ads to those visitors.
#3. Attract customers with free trials
Everyone wants something free and SaaS companies are in a perfect position to offer free trials to customers, which can lead to an increase in new customers and recurring revenue. It also provides an opportunity to show off your customer service and support to targeted customers. Thus helping in getting more conversions with no additional effort. The end of the free trial period also offers you valuable feedback for your product.
#4. Advertising with PPC campaigns
PPC, also known as Pay-per-click or paid search, is an effective digital marketing tactic in terms of ROI (Return on investment). It is a paid form of digital advertising where you run advertisements and pay a fee for every user who clicks on your advertisement. The most common PPC platforms are Google Ads, Bing Ads, and Facebook Ads. The key to success with PPC is to know the search intent of your target buyers and drive enough clicks through to your website, landing page, or messenger box to turn users into customers.
#5. Referral marketing with rewards
Referral marketing is one of the effective SaaS marketing strategies for lead generation. When you tell customers how great your product is, they may not believe it, but when a friend or colleague speaks up about how great your product is, they trust what they hear. Making your happy customers recommend your product is all you need to do in referral marketing. To make referral programs come into action, you need to offer attractive rewards to customer referrals.
In 2021, without a strong online presence, you are likely to lose tons of potential customers. To sustain your business from a competitive edge, you need holistic digital marketing to set up a secure business position in the marketplace. However, marketing trends keep changing from time to time. So come up with a mix of these above strategies and always prevail with the user’s preferences, as it can be a game-changer.
About The Author…
Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.