Search engine optimization (SEO) is the key to improving a website’s visibility in SERPs and thus succeeding in digital marketing efforts. However, in recent digital times, another booming business model that started hovering is SaaS SEO. As the name suggests, SaaS companies use SEO to advance in the digital space. In this blog, we have gathered a few best practices for your SaaS company to grow through SEO. So, let’s get started!
SaaS SEO is a set of optimization features for increasing organic traffic for SaaS companies by ranking higher on the Google SERPs. The fundamental aspect of succeeding for these companies is acquiring customers, which depends on showcasing their products to as many people as possible. Thus, this is where SEO plays a key role in improving the brand’s awareness on SERPs and driving towards generating organic traffic to the company.
Here are the five strategies for a Saas website to gain more traffic and brand awareness on Google.
Step 1# Execute a technical SEO audit
The first step is to focus on technical SEO issues and fix them. Running an SEO site audit will help you find out your SaaS site’s major issues like broken links, page speed, duplicate content, missing on-page factors like alt tags, etc. These issues can be found by using any tools like Google search console, SEMrush, or Deepcrawl. So, you keep monitoring your site’s technical structure to make sure the SEO issues are quickly fixed to improve your site’s organic traffic.
Step 2# Keyword research
Keyword research is the key to succeeding with SEO for SaaS sites. It is imperative to determine what keywords your target audience often searches within search engines to find your product. Long-tail keywords are keywords with phrases that rank higher as they are more specific. Use keyword planner and find trending keyword ideas around the web. Build a targeted keywords list that can serve as a solid foundation for your SEO strategy that gives you insight into matching the competition. As per a study, the conversion rate for traffic from long-tail keywords is much better than the general keywords.
Step 3#Creating quality and valuable content
Focus on the information you include while creating content as they affect the keywords the page will rank for. The content should be relevant to deliver the exact information for a specific search query a user is looking for and target the right search intent. Content that is engaged, relevant and comprehensive tends to have higher search engine rankings. A good content strategy also includes on-page SEO optimization of the content by adding at least 1-2 of your target keywords in places like title tag, headings, page content, meta description, intro and conclusion. In addition to hitting the right keywords in the right places, ensure that your content is of good quality.
Step 4# Building quality backlinks
Backlinks are the recommendations from other pages directed to your website to read the content. In Google’s algorithm, they are considered to be the main ranking factor. Building high-quality backlinks explode your SaaS site’s growth and add more value over time. You can use link building strategies like creating a free web app of your SaaS product, publishing in blogs, guest posting, broken link building and podcast interviews.
Step 5# Getting a responsive website
For any successful website user experience and usability is a key focal point. It is another of Google’s top-ranking factors when serving search results. When people visit your website, giving them an overall positive experience like easy navigation, fast loading pages and device compatibility will reward your site with higher search engine rankings, thus resulting in more sales. Include social buttons to allow for easy sharing. Creating eye-catching content with images will also hook the visitors to the website resulting in more organic traffic.
A well-developed and optimized SaaS website with SEO will drive tons of traffic and rank on the SERPs. Thus, helping your product effectively reach potential customers at every stage.
About The Author…
Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.