How to place keywords on a Website content or Article?

by | Jun 24, 2021 | Content Writing


Keywords, also called search queries, are words or phrases that users enter into search engines to search their topics. Too little or too much usage of keywords is incorrect. However, you need the appropriate quantity when it comes to SEO to drive traffic to your webpage.

Placing keywords correctly while designing the website or writing content is incredibly important because they are the jumping-off points when optimizing the search results that give the content a better chance of being visible and high ranking on the search engine results page. Although they play a crucial role in content designing, don’t overload them in every available spot.

How to use keywords in the content correctly? What is the right place to put the keywords in the content that will help in improving the webpage’s discoverability? So, here are certain best practices for adding keywords into your content writing to make your SEO more worthwhile.


The web page’s page title is a good starting point that describes precisely what the web page is about. It’s the first thing that shows up on the search results for Google or other search engines and, by clicking, will take the user directly to the web page. In that way, Google records it at first glance while indexing or ranking the page. So, make sure that the title tag consists of the most important keywords of the page.


The meta description is a (20-25 word) summary of what the webpage is all about. It shows up underneath the page title and link when the user searches for a keyword phrase on search engines. So, incorporate one or two important keywords right up front in the description for getting clicks on your webpage. When using SEO keywords in the meta description, be sure to prioritize a helpful keyword at least once or twice.


The content is where we get an overall picture of the article. It is believed that Google scrutinizes the first 200 words of the webpage or blog since it is where usually the introduction is discussed. Since users continue reading the article only if the introduction is good, it stands to be a ranking factor. Therefore, it is important to put your primary keywords within the first sentence or paragraph and use at least one secondary keyword in the first 200 words.

While the best bet is to incorporate targeted keyword phrases into the content as often as possible, keyword density is also a big consideration as repeating keywords often make the content horrible to read. Similarly, it would be a good practice to include the primary and secondary keyword again in the last or second to last paragraph.


The headings and subheadings are used to break up the content and emphasize what comes in the content below. Google considers the HTML tags used to identify headings as ranking signals to know what’s most important in the web page. Therefore, adding concise and relevant keyphrases in headings will help Google rank the website better and ensure that it will not look redundant.


Did you ever notice a broken image icon displayed when the internet is slow and has some text next to it? An alt text, also known as alt tags, describes an image on the page if the file is not loaded. Adding keyphrases in the alt text will help incorporate additional text and improve search engine ranking.


When using keywords for SEO, let the content be informative, and the keywords flow naturally in a contextual way. Don’t overload with too much keyword repetition or keyword stuffing, which search engines dislike and may not rank the article, making it hard to find in SERPs.

To watch the latest Google SEO Office Hours, please check out the video below:


About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.


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