Ideation To Investors to IPO: How Should You Plan Your SaaS Product?

by | Dec 30, 2021 | Editors Picks, SaaS Product Marketing


A very important thing in SaaS marketing is retaining the customers and ensuring that they continue to subscribe your product and services. This alone can guarantee that the company’s annual recurring revenue (ARA) continues to grow. Retaining the SaaS customers in today’s fiercely competitive business environment is not easy and you must outsource customer service for great results. To know more about this and other issues, you should read 10 Great Customer Service Tips to Improve your Customer Satisfaction on Kloudportal, a leading digital agency that provides sales and marketing outsourcing services to SaaS companies.

Need for capital

Capital is a basic need for any business whether a startup or a big enterprise. It applies to SaaS products as well.
There are at least 2 counts on which money needs to be spent in ample measure: HR and SaaS Marketing. Software development is a labor- and skill-intensive business where qualified and experienced hands are needed and it cost top dollar to the company. Marketing is something that you can’t do without, more so for SaaS product marketing that faces some exceptional challenges.

Why you need a SaaS Product Marketing Agency?

When it comes to SaaS B2B marketing, it is not possible to work without a SaaS Product Marketing Agency. It is so because a SaaS company needs to grow rapidly and at a high rate to remain in the reckoning. As per a report, a SaaS company that grows at 20% per annum will most likely cease to exist in 5 years – such is the pace of innovation that the tough competition that follows. The average growth rate of successful SaaS companies in the first 5 years should be above 65%, says another report.
To achieve and sustain such a high rate of growth, companies need to spend vigorously on SaaS product marketing.
This brings us to our topic of the discussion – Ideation to Investors to IPO: How Should You Plan Your SaaS Product?

Need for SaaS product planning

A SaaS product must be comprehensively planned from budgeting to market research, product development, and introduction to the market.
We will explore different aspects of funding and SaaS product planning in some detail here:


The need for a strong funding support is paramount in SaaS marketing. Access to capital is a competitive area and not easy to come by. However, there is a proven roadmap that can help any enterprise in accessing capital.
Here is how a SaaS startup can raise funds to support its marketing, growth, and expansion plans:

Angel Investors:

This is also called seed funding and is the  earliest stage of funding for a startup. Here, a High Net-worth Individual (HNI) invests in a business idea more because he is convinced of the abilities of the entrepreneur rather than the SaaS business idea. However, given the high risk in such businesses, an angel investor may not exceed his exposure to startups beyond 10% of his investment portfolio.

More often than not, an angel investor may come from close family and friends. For a startup, it makes sense to work within its budget and this concept is called bootstrapping. It intends to stay clear of capital at high rates or on coercive terms.

Venture capital:

Once a SaaS startup finds its groove and is poised for steady long-term growth, it needs a fresh round of capital. At this stage, both HNIs and institutional investors such as investment banks may be interested in funding your business.

Series A, B, C…

After the business has been fairly successful, you need to work on the growth and expansion fronts. And at this stage, investors are interested in becoming part of your SaaS success story by bringing their capital and taking equities in your business. Series A, Series B, and Series C represent the stage of the business and why the funds are needed.

Series A investments are linked to the basic capital requirement in the initial stages of a startup and may still come from angel investors or capital firms.

Series B funding is likely to be used for expansion and improving the portfolio of products and services. Usually, venture capitalists bring in investments for this round.

Series C investment shows investors have confidence in the business and want to invest in its further growth and expansion.

Planning an IPO

When a SaaS startup has become successful and well-known in its niche and industry, it has capital requirements for various new projects including some strategic acquisitions. To fund these activities, the founders decide to go public and sell a percentage of the equity in the company to the public. The company needs to engage an underwriter or investment bank to take your IPO plan forward as it’s an exclusive area of domain experts.

SaaS product planning

Once the funding roadmap is clear, you can get back to your SaaS product and take a serious look if it needs any tweaking and adjustments as you ready to go to the market with it. Here is a checklist for SaaS product planning and development:

Faith and conviction in your SaaS business idea

Are you convinced and committed to your business idea? Most businesses fail for the lack of these two factors. Read about prominent SaaS products such as Salesforce, Oracle, Amazon, Google, and IBM for inspiration and course correction.

Product planning

Analyze the market in terms of customers, competitors, business model, and advantages your product enjoys on these counts. Develop a business plan about the pain point your product is going to solve, target audience, brand building, advertising, and funding.

Create your team

A SaaS company needs a team of expert IT and marketing professionals. In particular, you will need business analysts, software developers; designers; quality assurance engineers, and project managers.

Build an MVP

Coming up with a minimum viable product (MVP) and introducing it to the market is an important step. It not only gives you an early bird advantage but also helps you with feedback and course correction advantages.

Summing up

SaaS product planning and funding management are two key components that determine the success of  SaaS B2B marketing products. However, taking on board a  SaaS Product Marketing Agency can help the company overcome many of the hurdles on the way to success. If you are into the SaaS product business, you should read some of the blogs on Start-up Marketing Mistakes You Should Avoid and Things You Need To Know In Digital Marketing. You will find these blogs on Kloudportal, which is a top-ranking sales and marketing outsourcing service provider to SaaS companies.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings

Hello There!

Reach your Strategy Expert Now! or send us an email to