Frequently Asked Questions
What is SEO?
SEO stands for search engine optimization; it is making things appear higher in Google (or any other search engine)”. SEO is again categorized into on-site and off-site SEO.
On-site SEO is the tasks performed on the website which help the search engine in indexing your webs page, in short, Google search engine bots will start crawling on the website and record its existence. Off-site SEO is about submissions, backlinks, and driving traffic to your website, it helps to demonstrate relevance and popularity to Google.
How long will it take to see the results for digital marketing?
It might take a few months to see the results of the digital marketing efforts. If the appropriate digital marketing strategy is followed it will take approximately about six to twelve months before you start to see meaningful results.
Why is the website so important for any business?
Nowadays the world is driven by the internet, the website is your first impression to your customers. The website explains your products and services thereby helps to sell them to the people who visit it. A good SEO friendly website improves the user experience and usability of a website.
When there are other search engines why do we always talk about Google?
Google has the highest search engine market share in the world. There are other search engines like Bing, Yahoo, DuckDuckGo, AOL, Naver, Yandex, Baidu, Ecosia, Sogou, and Shenma etc. But the market share of Google is far ahead of other search engines. It clearly shows that Google is not just the most used, but it dominates the search.
Hence, we spend most of the activities targeting Google, however, the tasks performed will have a similar effect on the other search engines also.
If I don't have a website, then how can I start?
Feel free to speak to us regarding the possibilities of your business and if your business demands a static or dynamic website. We do a competitor analysis and suggest the best website design using WordPress.
Why is the content for the website so important?
Isn’t it true that content is the heart and soul of your website? Furthermore, a good-looking website with no keywords in the content is as good as not having a website. We at KloudPortal design an SEO friendly website with appropriate keywords so your website is well optimized for search engines.
Why is it important to have a customer service team?
A good customer service team will enhance the customer experience and allows you to achieve higher customer retention, acquisition of new customers, and increased sales for your business. Having good relationships with your customers is the key to the success of any business and thus is it very essential to maintain a customer service team. Outsourcing customer services help in better performance due to the expertise and focused approach.
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What is Link exchange and how does it affect SEO?
Links are a basic and essential part of SEO. The early ranking algorithm of the Google search engine was based on the PageRank algorithm, which works by counting the number of quality links on a page to determine the importance of the website to rank it.
A link is a clickable object on a webpage that directs from one page to another. They may appear as text, buttons or images. Based on the destination of the link, they are classified as Internal, Outbound and Inbound links.
Does website redesigning affect its traffic or rankings?
Website design can have a significant influence on SEO rankings. When a user visits a website from SERPs and finds that the website is not appealing enough, they bounce away within a few seconds. In this case, the search engine assumes that the user’s query is not resolved by the visited page,