The Ultimate Guide to Google’s ‘About this Result’ Feature

by | Jul 28, 2021 | SEO

 478 views

Given that Google has become the ‘Go To’ solution finder for all the curious minds out there, we must admit each one of us does spend a significant amount of time on the Google Search engine to enlighten ourselves with more knowledge every single day. Over a period, the search relevancy and authenticity of the results and links have taken the hot seat and made the analysts question the relevancy of our keywords and the authenticity of the results. The outcome is the new addition of a feature called ‘About this result’ by Google on their search engine results page. Let us discover more about this feature today.

Courtesy: Search Engine Land

 

What is ‘ About this Result’ Feature

The ‘About this result’ feature was rolled out earlier this year (2021) in a beta phase and has received a recent update to itself. Currently, the feature provides a sturdy and comprehensive information panel, rolling information on the web page source, allowing the user to choose a more accurate and reliable information link.

Google has always made the end-user experience of paramount importance and worked towards enriching the user experience in myriad ways. Google narrows down information sought by the user by narrowing down relevant and useful content, employing many factors in its search algorithm. The algorithm links the keywords in the search query and the webpage ranking, which is based on how often a particular keyword is used on that page. The keyword density provides a higher ranking to a particular page and provides a higher-up position to that web page on the Search Engine Results Page (SERP).

How is it Going to Help the End User?

The ‘ About this Result’ Feature has imbibed in it the machine learning and complex search algorithms to deliver information that enhances User experience. The information box provides details to the level where the user will know more about the website hosting the information and also whether it uses HTTPS protocols to provide secure connections.

The Users can see suggestions for matching keywords or relevant terms, which may have more specific information they are looking for. There are also tips like the usage of quotation marks around phrases to get targeted results. The search results are more focused on having local relevance. The user will also know whether they are being an audience to paid Ads or they are arriving on results-based organic search results.

Is it available on all devices?

The feature is currently available on all desktops, mobile devices and the Android version of the Google app. The next time you type in a search query, don’t forget to look for the three vertical dots next to the search result displaying the source information and suggestions for you.

Take away

With the amount of information diversifying and multiplying on the Web, we must have a robust system assuring the end-users have a more relevant, useful and safe experience online. The feature allows the end-user to give feedback on the results appearing, making it a constantly improving feature to provide the best knowledge gaining and hassle-free experience for every individual user.

Anitha Ramachandruni

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing.
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

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