Top 6 LinkedIn Features For SaaS Startups

Top 6 LinkedIn Features For SaaS Startups

What we cover in this blog?

Be it B2B or B2C startups, many founders are confused about how to leverage marketing efforts. While many digital marketing agencies offer standalone marketing techniques and strategies, I believe SaaS startups need to go deeper with their marketing efforts.

Many SaaS startups often come to us to understand the best marketing strategy for their SaaS Products. When we initially speak to them, we understand that 75-80% are more concerned about their visibility and reaching their target audience within a shorter period.

During our conversations with SaaS Product owners, we found that most of them are focused on the following:

  • Increase in Subscriptions within the first two-three months
  • Increase website form filling/inquiries/demo requests in the first couple of months of marketing.

Often these goals are unrealistic for any digital marketing agency to achieve, especially in a competitive product landscape.

Some startups are also under pressure from investors to show improvement in the product signups or improvement in market traction. These startups often use vanity metrics, which may eventually contribute to brand value, but are often ignored with short-term marketing efforts.

When it comes to choosing the correct or right marketing channels, founders are often found to be confused about which channel to choose.

What best works for a SaaS Startup is advertising on social media channels like Google, Facebook, LinkedIn, or Twitter, blogging on their product website, writing a guest blog on other websites, or investing in SEO. What best works for a SaaS Startup? This question often keeps haunting a startup founder.

We make our strategy recommendations based on the target audience that a startup product caters to. And with our experience working with many SaaS Startups, every strategy we offered was different and suited to the startup’s needs.

Here let us discuss the B2B SaaSStartups.

It is known to everyone that LinkedIn is the best channel for a SaaS Startup, especially if they are targeting business owners or decision makers of corporates. But how can Startups leverage LinkedIn’s tools or features? Here are a few tips that we would recommend.

    1. Company Profile Page

      Every Startup should maintain a company page on LinkedIn. Social Media channels like LinkedIn and Facebook allow business owners to create their own company/business pages. Now how to create a company profile page on LinkedIn?
      Here are a few steps:

      • Go to your LinkedIn Profile, and under the dropdown, you will find an option to create a company page. Click on it and start entering the details as requested.
      • Make sure your company page covers the following details:
        • About Your Company
        • Year Founded
        • Number of Employees
        • Industry Segment
        • Company Cover Image

    2. Company Product Showcase Page

      Company Product Showcase Pages are often ignored feature on LinkedIn. The showcase page in fact allows you to project your product in a much simpler format.

      Allowing you to give a brief about the product features and pricing, it allows you to also build followers for a particular product.

    3. Employee Internal Marketing

      This is a differentiator of LinkedIn where it allows you to recognize top performers in your organization and tag them to your company page.

      Leveraging this feature has enabled us to reach far and further network of connections on LinkedIn. With this leverage, we not only reach our employee network, but also their 2nd and 3rd level connections who are following our updates regularly.

Leveraging the LinkedIn features, helps you build a brand for your SaaS Startup

4. LinkedIn Sales Navigator

      The power of LinkedIn Sales Navigator has allowed us to not only reach our network of connections but also reach a deeper audience, whom we couldn’t have reached with just a social network.

 

      LinkedIn Sales Navigator allows you to filter your audience at several levels. You can search for your target audience by location, industry, decision making level and connection level.

This feature of LinkedIn has really helped us reach far-flung companies, which essentially were unreachable otherwise.LinkedIn’s in-mails are a must use feature that allows you to send multiple in-mails to our target audience.

5. LinkedIn Newsletters

      Another very significant addition to LinkedIn in recent times is LinkedIn Newsletters. Initially rolled out for a few companies, now this feature is available to all the companies having a LinkedIn Company Profile Page.

 

      How to Use LinkedIn Newsletter?

LinkedIn Newsletter is an important addition to a company page from a marketing standpoint. It not only helps companies tell the professional world about your company’s latest happenings and achievements but also allows you to build a brand around it.

Sending weekly/monthly/quarterly newsletters on e-mails had become redundant in the last few years. Mostly perceived as a lead generator on the websites, this feature had lost its value in recent times.

Newsletters have been replaced with cloud-based solutions like LinkedIn Newsletter, which allows all your followers to know the happenings in your company and keep them engaged.

6. Leadership Profile

      After having worked with many startups on their strategic marketing initiatives, we found that LinkedIn Leadership profile marketing is one of the most ignored strategies.

 

      Startup founders are either too much into social media or are absent from the social media scene. Some founders were found to be reluctant to market themselves. While they speak everything around the world, but nothing about their product or service.

Leadership profile marketing is essential for product marketing, brand building, and giving directions to your followers about your products and services. Visionary leaders have always led from the front and focused on how they present themselves to the market.

In conclusion, LinkedIn plays a significant role in B2B SaaS Product Marketing efforts.
Leveraging the LinkedIn tools, helps you build a brand for your B2B Startup and falls in the eyes of the right professionals. Though many marketing agencies do talk about LinkedIn Marketing for B2B SaaS, the right approach tailored to your business is rarely found.
At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [7 Tips to Create an Effective LinkedIn Marketing Strategy] & [How to create the best B2B SaaS marketing strategy?]. If you would like to work with us for your marketing needs, please reach us here.

Prashanthi Kolluru

 

About The Author…

Experienced Founder of KloudPortal with a demonstrated history of working in the marketing and advertising industry. Steered her way successfully through SaaS product development and marketing. Comes with a rare skill set of understanding technology and the target markets. Clearly defines the target audience through a comprehensive analysis of psychographics and demographics of the target market. Works with an “end objective” in mind. Made significant contribution in designing marketing strategies for SaaS products and e-commerce platforms.

7 Simple Strategies That Work For SaaS Startups 

7 Simple Strategies That Work For SaaS Startups 

Growth in SaaS startups is a game of numbers, plain and simple.

If five customers bid farewell to your startup, but ten have been acquired for the day, you win. If it’s the opposite, competitors devouring you is a matter of time.

It might sound hard, but growth is the holy grail for a new venture.

Yet unfortunately, traditional marketing tactics simply won’t help sell your products anymore.

With that said, here are seven SaaS startup strategies that are industry relevant and proven to work, regardless of the current phase of your startup.

Let’s check them out one by one.

1. Leverage Content Marketing And SEO

Content marketing is the cornerstone of every SaaS startup’s marketing SEO strategy. One doesn’t work without the other. Both have to work unanimously well to rank higher in the SERPs.

In fact, the average SaaS business in the first 3 years spends 80% of its revenue on content marketing.

While SEO acts like a fuel that boosts your content all the way up to your target audience, the quality and relevance factors are what attracts and retain your customers.

Here are a few ways to implement SEO for Content Marketing –

On-Page SEO

On-Page SEO refers to the practice of optimizing website content and webpages along with other aspects of your website that are under your control.

A few of the most popular On-Page SEO tactics include optimizing Title tags, Meta Description, and images along with structuring headings and subheadings and Keywords.

Off-Page SEO

While on-page SEO focuses on optimizing the content for better visibility in Search Engines, off-page SEO commits its focus to increase the site’s authority and popularity.

Few of the most popular Off-Page SEO tactics include repurposing through Guest content, local listings or creating backlinks.

2. Listen To Your Paying Customers.

Your paying customers are essentially the bread and butter of your business.

They’re shelling out their hard-earned money to use your product, meaning they have a pretty good idea about what works and doesn’t.

This is why it’s always a good idea to listen to your paying customers and take their feedback seriously. After all, they’re the ones who are using your product daily and know it inside out.

Leveraging this feedback to improve your product will make your customers happy, increase retention, and reduce churn rates.

3. Offer Free Trials

When it comes to SaaS businesses, people are always a little wary about trying out new products.

And why wouldn’t they be?

b2b businesses that offer free trials generate 66% more revenue than those that don't
With the internet asserting such a huge influence on our lives, chances are we’ve all been scammed at least once.

This is where free trials come into play.

Free trials are such an excellent way for your potential customers a taste of what your product offers without asking for any commitment from their end.

A study conducted in 2017 found that b2b businesses that offer free trials generate 66% more revenue than those that don’t.

Upon availing of a trial run for the product, customers can decide whether your product is worth their time and money. Moreover, free trials also help you weed out the tire-kickers from your customer base, which is always a good thing.

4. Easy-To-Scale Pricing Model

With an increasing userbase, it’s evident that you’ll need to scale up your operations to accommodate the increasing demand for services.

Because no matter how great the idea, if it lacks a proper business model to bring in the bucks, the startup’s sustainability becomes questionable.

This is where a scalable pricing model comes into play.

pricing model
A scalable pricing model is one that can be easily adjusted to accommodate the changing needs of your business.

The best part about a scalable pricing model is that it allows you to generate more revenue as your business grows without altering the existing pricing structure.

This helps you stay competitive and ensures that your customers get the best possible value for their money.

5. Referral Programs

Referral programs are an excellent way to organically grow your customer base while increasing brand awareness and loyalty among your existing customers.

Take the case of Cloud-services giant Dropbox. Currently valued at over $12 Billion, Dropbox gained its initial traction through a stellar referral strategy by offering 500 MB Bonus space for each user that signed up with their referral link.

This tactic took their user base from 100,000 to 4 Million in a matter of 15 months.

Unbelievable, right?

Well, People love free stuff.
Referral programs are always a win-win situation for you and your customers.

Your customers enjoy rewards for referring your product to others, and you get more customers without spending extra money on marketing or advertising.

6. Focus On Customer Storytelling

What unites customers?

Fancy ads? Random features? Cool UI?

Stories.

Stories can evoke an emotional response in people, which is often more effective than a logical or rational one.

Customer storytelling can be leveraged in multiple ways to help you achieve your business goals.

For instance, a creative story-driven marketing campaign can be used to show how your product or service has helped customers achieve their desired results.

You could also feature customer feedback experiences and post them on your marketing channels.

This helps build trust and credibility but also serves as a great way to showcase the features and benefits of your product or service.

7. Sell The Problem, Not The Product

This is a rather counter-intuitive approach, but it works like a charm.

Often, customers aren’t aware that they have a problem until they come across something that emphasizes the same.

This is, in fact, the essence of every successful marketing campaign ever.

Instead of selling the features and benefits of your product, focus on the problem your potential customers might be facing.

If you’re selling a calorie-tracking tool, don’t just talk about how your product can help people lose weight. Instead, please focus on the emotional and physical pain that people go through when they’re overweight.

This helps you connect with your customers deeper and makes them more likely to invest in your product or service.

Conclusion

There you go. Seven stellar strategies to uplift your SaaS startup from that nascent phase of uncertainty.

One crucial aspect to be remembered here is that even the slightest improvement in your growth can profoundly impact your startup.

The opposite makes sense with the churn rates too.

But do you really need to monitor the entirety of your marketing funnel?

Sounds more like a hassle, doesn’t it?

Why not let the experts take over the marketing aspect of your business while you could focus on the daily bustle with your SaaS startup?

From starting up your marketing foundation to scaling it to the top, we offer a variety of specialized SaaS growth marketing services for software companies that reap results faster and in good numbers.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [ SEO Is vital for Digital Marketing. Here are the Top 5 reasons] & [7 Tips to Choose the Best Domain Name for Your Business] as well. If you would like to work with us for your marketing needs, please reach us here.

Vyshnavprakash

About The Author…

Passionate freelance writer with 3+ years of experience in writing for a variety of platforms and media sources. Adept in developing original content based on the needs of a client, and committed to writing with integrity and a dedication to the craft. Bringing forth valuable experience serving as a content creator for high-traffic blogs and websites. Capable of writing about a variety of topics and skilled in performing research and achieving ultimate preparedness for any job.

5 Major Benefits of Cloud Computing

5 Major Benefits of Cloud Computing

What we cover in this blog?

Cloud Computing is simply the technology that uses remote servers hosted over the internet called ‘Cloud’ to manage, process and store data instead of using the local servers.

Cloud computing has become growingly popular and widespread in recent years though it has been in the market for two decades. It is speedily becoming a necessity for organizations as it seems to save time and money, data security, and increase customer delight. Therefore, large portions of organizations are now turning to the cloud, weighing its benefits over traditional IT data centers and infrastructure.

Organizations need large storage to store data in databases. So, in the past, companies managed their servers, networks, and databases in a physical data center. But now, industries of all geographies are turning to cloud services. Cloud technology allows customers to access all features of the applications over the internet without having to keep the applications on their systems.

So, suppose an organization is planning or already using cloud services; in that case, it is vital to understand the basics and the benefits of cloud computing to make exclusive use of cloud-powered solutions. Cloud computing is of mainly four types – private, public, hybrid cloud, and community cloud. These cloud environments are deployed and defined according to the infrastructure and services needed.

Cloud computing services are broadly classified into four categories: platform as a service (PaaS), infrastructure as a service (IaaS), software as a service (SaaS), and serverless computing.

In this blog, you will discover the major advantages of Cloud Computing which will help reduce the maintenance cost
ofyour IT systems. So let’s explore!!

Major 5 benefits

Here are some of the benefits of Cloud computing we would like to share for you to consider.

Data Security and Quality Control:

While adopting a cloud-computing solution, many organizations might have security concerns about how their data is being protected because all the data is kept onsite. Cloud offers data security more efficiently than a conventional system and has significantly advanced security features that ensure the data is securely handled and stored.The cloud environment is protected based on the category of cloud computing used in data centers.
Managing information is what the organization looks for, and the cloud’s ability to provide excellent data management is its most useful attribute. In a cloud-based system, data consistency is maintained and will have a clear record of any updates or updates.

Cloud computing is a necessity for organizations as it seems to save time and money, data security, and increase customer delight.

Cost Reduction and Efficiency:

Cloud Computing benefits are Cost savings. As it does not need any time and money on physical installations thus helps to reduce substantial costs. Cloud offers access to the latest services giving it a competitive edge over its competitors. Cloud applications allow faster deployment and quick service within a short time.

Reliability and Increased Collaboration:

Reliability is crucial for any business. Cloud uses its five design principles in the reliability pillar to create workloads that can consistently and optimally monitor the apps and software throughout their entire lifecycle.

Employee collaboration is a top priority in organizations. Cloud computing makes this point a simple process as team members can easily view and share information securely in the cloud platform. Some services connect employees across the organization by providing collaborative social media space, which increases interest and improves effective collaboration.

Storage and Loss Prevention:

Authentic cloud storage is more beneficial than traditional storage as it provides accessibility, easy sharing, and collaboration via the internet. The stored data is also easier to restore and back up when needed.

Loss of valuable data is a crucial part of the organization. Various reasons like viral infections, malfunction, or hardware deterioration lead to data loss if it is saved locally permanently. However, with a cloud-based server, all the uploaded information remains safe and easily accessible from anywhere with a broadband connection.

Mobility, Agility, and Flexibility:

Cloud allows easy and quick access to data for storing and retrieving information anytime or anywhere in the world over broadband. It ensures flexibility, easy accessibility, and scalability to businesses.
In cloud computing, the applications are rapidly developed, tested, and constantly launched in the changing environment. A cloud-based infrastructure is more flexible and increases the organization’s productivity by ensuring that data is always accessible using web-enabled devices such as laptops, smartphones, and notebooks.

Apart from the above major benefits, Cloud Computing has also some other advantages over traditional IT infrastructure, which include-

  • Web-based interfaces and control
  • On-Demand self-service
  • Always available
  • Provide you with low-cost software
  • Offers advanced online security
  • Allows pay-per-use
  • Fast and effective virtualization
  • API access available
  • Scales automatically adjust to the increase in demand
  • Multi-Tenancy
  • Location and device independence
  • Offers resilient computing

TAKEAWAY

  • Cloud computing is a rapidly growing technology that almost every organization is switching to for growth and improving services.
  • Cloud services like Amazon Web Services (AWS), Microsoft Office 365, and Dropbox provide resources over the internet, including databases, servers, storage, networking, analytics, and software.
  • Clouds save businesses money, time, and other resources to maintain their IT infrastructure.
  • Cloud computing offers modern businesses advantages, including efficiency, flexibility, security, scalability, reduced costs, and increased collaboration.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [ Content Marketing vs. Influencer Marketing: How to use both to achieve your marketing goals ] & [ Online Reputation Management (ORM) Services: What It Is & Why You Need] as well? If you would like to work with us for your marketing needs, please reach us here.
Contact us for more info.

Durga

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

How to create the best B2B SaaS marketing strategy?

How to create the best B2B SaaS marketing strategy?

Introduction:

SaaS enterprises fill a need in the market by offering online subscription services to businesses. Most companies use at least one SaaS provider for email automation, Customer Relationship Managemen(CRM), or file hosting service. However, although a SaaS firm can assist business owners in finding consumers, it is gripping to see how SaaS business owners promote other businesses.

It corresponds to implementing a plan of action based on your organization’s goals. A marketing plan is created by using several strategies and approaches.

You’ll need to apply the most effective marketing tactics in sync with your business to accelerate your business to the next level and stand out from the crowd.

To understand it in more depth, let us go through eight B2B marketing strategies to help you build your SaaS business:

1. Create Appealing Content:

Content marketing for SaaS companies can take the shape of case studies, blogs, e-books, or any other type of content and is a proven technique for establishing a brand, reaching your target audience, and generating leads.

Compelling content increases marketing influence.

It also improves the brand from a marketing aspect, providing experience in solving difficulties that others are encountering. Instead of explicitly pitching a product, the material should be instructive, relevant, or amusing in a way that targets your target audience and gives them unique information.

2. Build A Strong Social Media Presence:

Building a social media network, interacting with your followers, and understanding your target demographic are excellent strategies to establish a brand.

Many B2B marketers have had success growing their businesses using social media platforms such as Quora, LinkedIn, and other venues where key decision-makers ask questions.

3. Interact With Your Audience:

Community participation is a terrific approach to reaching out to a certain demographic and educating them about how your product may assist them in solving difficulties.

Utilizing social media by organizing virtual campaigns, interactive polls, and games will render more reach and leads.

4. Showcase The Case- Studies and Partnerships:

Displaying client testimonials is a simple and efficient technique to establish trust. Make any partnerships and integrations with other firms prominently displayed. Showing your associations with well-known businesses builds trust.

Make your client testimonials and case studies easily accessible on your website to build a strong reputation.

5. Provide A Plethora of Pricing Options:

It is always beneficial for your company to demonstrate how you provide greater value to clients.

Regarding subscription pricing schemes, one size does not always fit all. Consider giving several price plans to your consumers based on their budgets and demands, and make them easily accessible on your website.

It demonstrates that you understand your customer’s needs and provide flexible and customized solutions for their budgets.

Make your client testimonials and case studies easily accessible on your website

6. Provide Demos and Free Trials:

Free trials are also a fantastic method to give your consumers a taste of your software before committing to purchasing it.

To enhance customer conversion rates, follow up with marketing automation and sales.

Furthermore, you may use client input to improve your product and plan offers overtime. If you don’t provide a full free trial, consider giving a demo version, allowing buyers to try out the features of your services.

7. Utilize The Power of Referrals:

Referral programs, a popular marketing tactic among SaaS firms, may help increase user sign-ups by providing incentives to the community.

Referral programs allow you to reach out to the people who would most benefit from your products and services.

Most referral systems are the same: provide a reward to receive the same prize back. This concept, on its own, is classic.

Brands that have effectively engaged loyal consumers are increasingly approaching the referral model in novel and innovative ways. Some of these novel ideas include tiered systems, gamified benefits, and short bonus periods with increased rewards.

8. Keep Track of the Market Trends:

Researching the market is an important part of a successful SaaS product marketing plan. It’s critical to identify the top SaaS company in your line of goods so you may benefit from its experience, especially the techniques it employs.

SaaS product marketing agency assists in developing the company’s approach in line with the market trends.

Conclusion:

Whereas it is clear that B2C marketing is concerned with mindshare and building a brand, B2B SaaS marketing focuses on getting your clients at the right time and educating them on how your solution addresses their problems. By delving further into these eight best practices, you’ll be able to create a successful marketing plan that converts interested leads into loyal buyers.

Still confused about how to get started?
Don’t worry; Kloudportal has got you covered!

Kloudportal is a digital marketing firm specializing in SaaS marketing and sales outsourcing. Contact us to learn more about how a comprehensive marketing strategy might help your business in 2022.

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

Top 6 SaaS Product Marketing Strategies that delivered results 

Top 6 SaaS Product Marketing Strategies that delivered results 

With 4 Billion active internet users across the globe, the customer base of SaaS businesses has leapt to significant levels over the past few years. With such a rising surge of potential customers, businesses surely need to up their product marketing tactics. After all, acquiring customers depends on how well the products are perceived by them. So should you make a strategy for product marketing? Creating a strategy that resonates with customers and drives desired outcomes can be challenging, but it’s definitely worth the effort. In this blog post, we’ll take a look at the top six product marketing strategies that have yielded positive results for SaaS businesses in different verticals of services.

1. Analyze Your Target Audience

When starting a SaaS company, it’s of high priority that founders take ample time to drill down into their target audience. “One-size-fits-all approach” trick from yesteryears that don’t work with modern customers, as they lack the pinpoint focus necessary to appeal to different buyers. If conversions are the goal, then it is essential to identify the primary audience and understand what sources of friction they may have. Here are a few such examples for potential assessment of your target customer –
  • What are those likely topics they would talk about at work?
  • What is their position in the company?
  • What is their career status?
  • What are the problems faced in completing their work?
Only by taking this granular approach will founders be able to maximize their chances of long-term success.

2. User-Centric Branding

What is user-centric branding? Simply put, it emphasizes the importance of aligning your brand values around your target customers, their aspirations, behavior, and response. Such a branding strategy would go on to influence the overall purpose of the company. Unlike conventional businesses that rely solely on one-time sales, user-centric branding ensures that your SaaS business evolves at a constant pace with the customers. It’s also worth keeping in mind that user-centric branding goes beyond the product itself and includes the company’s values, mission, and culture. When done right, this can be quite the means for a SaaS company to differentiate itself from competitors.

3. Content Marketing

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience that drives profitable customer action. It is the end goal of content marketing. Content marketing can be an incredibly effective way to connect with prospects and customers, build trust and credibility, generate leads, boost sales, and drive brand awareness. Of course, like any other marketing tactic, content marketing requires careful planning and execution to succeed. A key factor that makes content marketing stand apart is its compounding power of return, whereby the value increases with time. It’s like a smart investment; perfect it the first time and reap the benefits forever.

4. AI and ML for Hyper-Personalized Marketing Campaigns

With 80% of B2B marketers vouching for AIaaS (Artificial Intelligence as a Service) as the next big thing in Tech, the SaaS industry is witnessing a major paradigm shift from conventional TechTech to AI for enhancing customer experience. Thanks to AIaaS, Hyper-personalized marketing campaigns are now within reach of every SaaS business out there.
Data driven marketing for achieving your business goals is a key strategy
These powerful tools can analyze customer data to identify patterns and preferences, allowing companies to tailor their marketing messages accordingly. On top of that, AI and ML can automate many of the tasks involved in creating and managing marketing campaigns, freeing up businesses to focus on crucial aspects.

5. Trials

A trial is a great way to test new software before committing to a purchase. Trials allow customers to use it for a limited time, usually for free, to see if it meets their needs. This can be an invaluable opportunity for businesses, as it allows them to collect feedback and gauge customer interest before investing in large-scale production. For consumers, product trials offer a risk-free way to try out new products and ensure they get the best value for their money. As you can see, offering a trial version for every single service a company offers acts as a Win-Win for both the customer and business. Sounds like a good deal, doesn’t it?

6. Improve Customer Experience

Whether it be SMBs, SaaS, or MNCs, excellent customer service is the cornerstone of any successful business. It’s essential for building strong relationships and fostering loyalty with customers in the long term. Here are a few things you could do to enhance the customer experience for your SaaS business –
  • Focus on making the customer feel valued and appreciated. Greet them warmly, thank them for their business, and take the time to listen to their concerns.
  • Work to resolve any problems quickly and efficiently. If a customer is unhappy with a purchase, adopt the necessary measures immediately.
  • Finally, follow up after the complete transaction to ensure everything went smoothly.
By providing outstanding customer service at every stage of the process, you are nurturing repeat-value consumers that would consistently drive quality leads for your business.

Conclusion

While it’s not an exhaustive list, the strategies we’ve explained above should provide you with a detailed overview of developing a solid marketing plan for your SaaS business. But Hey, If you still need help connecting the dots of Marketing to real-time tactics that bring in actionable results, We are here to help. Our team at Kloudportal is dedicated to helping companies achieve their business goals through effective and data-driven marketing strategies. Why wait? Get in touch with us now.

Vyshnavprakash

About The Author…

Passionate freelance writer with 3+ years of experience in writing for a variety of platforms and media sources. Adept in developing original content based on the needs of a client, and committed to writing with integrity and a dedication to the craft. Bringing forth valuable experience serving as a content creator for high-traffic blogs and websites. Capable of writing about a variety of topics and skilled in performing research and achieving ultimate preparedness for any job.

How To Make An Effective Content Marketing Strategy In 2022?

How To Make An Effective Content Marketing Strategy In 2022?

We have always heard that content is the king and it plays a significant role in the success of an online marketing campaign. Both startups and MNCs rely on content marketing to engage with customers, increase traffic, and generate leads and sales. However, for content marketing to be successful, a sound content marketing strategy needs to be developed that takes the content marketing campaign through its lifecycle for great results. The content can be anything from audio to video to pure written content.

Here is everything you need to know to create an unbeatable content marketing strategy for 2022.

How To Make An Effective Content Marketing Strategy In 2022

Here we have discussed tips that will assist you in creating an effective content marketing strategy in 2022. 

Hub and Spoke Content Marketing Strategy

For SaaS product marketing, Hub and Spoke Content Marketing Strategy is considered to be of great importance. It’s because a SaaS product needs a lot of content in order to educate the audiences and also keep them engaged. In the Hub and Spoke content marketing strategy, the best SaaS product marketing agency would segregate around two themes. The first theme would be the main topic or the problem that SaaS product in question is trying to solve. The second theme would be supplementary topics that talk about issues that constitute the environment in which the SaaS product is being sold. For more on Hub and Spoke content marketing strategy, you should read this insightful KloudPortal blog .

Set goals and objectives

The very first thing you need to put your mind to while creating an effective content strategy is finding the right set of objectives you have for your business. The objectives could be to generate leads, increase sales, create brand awareness etc. You have to pick the content that can help you attain the ultimate objectives you have for your business. If your company runs a website, you can increase the reach of your business and create brand awareness using relevant content. Good content with quality keywords can fetch a lot of traffic to your website.

Know your target audience better

Your target audience plays a significant role in your business as they are the ones that generate leads and purchase your stuff. You have to pay full heed to the content your target audience is interested to read time and again. You can also research and find the social media platforms they are using mostly. If you are well- versed with what your target audience is up to, you are halfway through creating an effective content marketing strategy.

Be aware of and focused on your niche

You have to be very specific with your niche and work on it a lot to gain the best results. Instead of investing your time, mind and money in multiple niches, stick on to one niche and work on it rigorously. By doing that you will be able to gain a good grip on the niche and can focus on improving your brand.

Keep track of engagement rates

Always keep track of engagement rates with the content strategies. For instance, if you put a lot of effort and time into writing and posting content on your website or blog or social media pages, it is good to track the engagement rates to find out how things are going. The engagement rates will help you analyze whether your content can reach the audience or not. You can then rework the content and do changes here and there to increase engagement.

Content management system (CMS)

Once you get the clarity over what is working best for you, take the customer feedback. Go through your website, blog and social media handle to find out the feedback you are getting for your content. You can also employ CMS software to find out your customer’s pulse. Keep working on the intelligence drawn from customer feedback. Update and upgrade your content in line with the customers’ expectations.

Marketing strategies should address the target audience

Quality check

Once you are done implementing all the above steps, work on increasing the content production without ignoring the quality. By clubbing everything perfectly, you will be able to take your SaaS business to the next level with ease. You can also generate more leads and improve sales. Ensuring quality of your content without fail will add credibility and prestige to your product and brand. It’s important that the content a SaaS product marketing agency is using is not only high-quality but also unique, useful, interesting, and engaging.

Hiring a SaaS Product Marketing Agency

When hiring a SaaS marketing agency, it is important to choose the best one for your purpose. The top B2B SaaS product marketing agency in India will create a content marketing strategy roadmap to success. Then, it will put in place the system to repeat the success, and finally, it will ensure that strategy works with a consistency of success. To this end, a SaaS company should engage only the best Best B2B SaaS product marketing agency in India.

Think about the Market

Another very important thing in working out a great content marketing strategy for 2022 is aligning the strategy with the unique requirements of the market. Whether your SaaS product is to be marketed in a limited geography or it’s going to have a global market. The roadmap for SaaS product marketing will be different for each product as per its market and target audience. However, a B2B SaaS product marketing agency in Hyderabad, for example, can cater to any geography through a well-planned content marketing strategy.

Content Marketing Strategy for SaaS will be Different

SaaS product marketing is significantly different from other marketing strategies. So, the content marketing strategy will also be different. A SaaS company should hire the best B2B product marketing agency to work out its content marketing strategy. It requires a good deal of curated content that informs the target audience prompting them to buy. And once the sale is completed, it should regularly distribute content that keeps customers engaged on a positive note.

In conclusion

Content creators must work as per the content strategy prepared by the digital market department or agency. Content marketing strategy is a set of functions such as fixing the goal, identifying the audience, creating the content, and distributing it. When all of these actions are aligned to achieve a fixed goal, the strategy is successful and the content marketing campaign is able to meet the objectives set before the campaign.

Arun

About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

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