SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company 

by | Mar 22, 2022

Marketing strategies for SaaS products have to be different from other types of marketing. It’s because these software products are after all software that can be talked about but not shown physically or in action to every customer.

How do you overcome this? Through innovative marketing strategies!

Marketing has always been a fiercely competitive area and it’s more so for SaaS products. Given this, marketing trends keep changing. However, what might be relevant in previous years are likely to be good to some degree in the current year also. So, a SaaS product marketing strategy should build on previous knowledge and strategies.

Here, we are going to provide the 10 best marketing strategies for SaaS products.

SaaS marketing campaigns are designed to entice visitors to sign-up for trials leading to paid subscriptions. SaaS Product Marketing is about intangibles – wholly digital – that promise to change the way you work. The SaaS marketing funnel is the conversion of visitors to a free trial and then to a paid subscription. Here are 10 killer ideas to grow your SaaS company:

Simplify sign-up process

People don’t like lengthy personal info forms; keep the free trial or freemium sign-up page easy and simple. The “form fields” should be relevant to the exercise. There shouldn’t be unnecessary fields. The best SaaS product marketing agency in India will ask only for the name, email address, and payment mode. The subscriber will have the option to give additional details, but with the lure that doing so will qualify him for a reward!

Step up with content marketing

The benefits of content for SaaS companies are immense. Invest in content. The most effective modes of SaaS marketing are webinars, blogs, articles, videos—especially demos and how-to-use videos—case studies; virtual summits, and email marketing campaigns. Ensure content is consistent. Also, ensure content in different formats. Boost a webinar with a blog on the same topic. Share them on multi-media platforms. Such content will reach more people than just those who attended the webinar.

Marketing automation

Companies routinely automate marketing. Various marketing automation software products are available. Marketing automation boosts the conversion of leads with prompt action on customer behavior. The SaaS marketing strategy goes a step further, i.e., it aggressively pursues customer outreach. It reviews customer behavior and reaches out with a highly personalized B2B marketing strategy.

Upgrade to freemium

The ‘visitor—free trial—paid subscriber’ is the standard SaaS funnel. Another SaaS product marketing idea is to upgrade to the freemium model. The power of freemium is hard to resist. Replace the time-limited free trial of software with the full-time free account. But limit the features. Once potential customers get used to the freemium plan, chances are they will convert to paid subscriptions. They don’t have to, but they will.

SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company

Referral programs

Referrals help companies add customers. A rewards program for referrals is a good SaaS B2B marketing strategy. Financial compensations for subscribers who bring in other subscribers are a good rewards program and an excellent marketing strategy for SaaS marketing. For example, a rewards program of a phone company that gifts an extra 10 GB free for a single referral will attract referrals like bees to honey.

Partner with competitors

Tie-up with competitors! It is a good SaaS marketing strategy. A win-win for both because, unlike concrete sales, SaaS sells in the intangible and the digital. The SaaS market is not in the millions or the billions. Niche software has a finite market. The trick is to reach out to the right audience. A partnership strategy works for startups with limited budgets. Webinars in a partnership are an example of SaaS marketing. Webinars and promotion events jointly organized by competing companies are the future of SaaS marketing, especially if the Coronavirus remains active.

Retention and acquisition

Customer retention is the mantra for SaaS product marketing. It boosts profits by significant margins. Targeting potential users of SaaS is only half the job done. SERPs should also rank retention of existing users high, not existing customers alone. The content should relate to both old and potential customers. Mix ‘how-to’ content with comparison posts. Tell old subscribers how they’ll profit by sticking with existing SaaS. Content that helps both retention and acquisition of customers is like eating the cake and keeping it, too.

User-generated content

Asking clients to write guest articles and guest blogs about your SaaS product is a good marketing strategy. Content specialists say this is one of their best SEO strategies. The best SaaS product marketing agency in India would know that longstanding clients are experts on a company and its offerings. The clientele comprises marketers and agencies. And because they do business with the company, they’re the best people to write and create content for the company. User-generated content with keyword research ranks high on SERPs. It is a win-win situation.

Case-studies

Case studies are invaluable; they help marketing and sales efforts besides the expansion of the user-base. Saas product marketing is also about using case studies as a marketing strategy. Case studies bring with them expertise, especially conversion-driven ones.

Hijack the conversations

That is, get on first base with the customer. Go online and straightaway starts a conversation with the client. This happened a lot during the Covid-19 lockdowns all across the world. Invade chat rooms, and virtual event platforms for SaaS Marketing, and hijack conversations. Create and use a separate conversation strategy for different prospects you converse with. Ask about the event and how they felt about it. So on and so forth. Answer questions. Ask how the ‘product’ will change the life of each one of them.

In Conclusion

SaaS Marketing Strategy is a magnet to people looking for more than a 3D product that they can hold and take home for the mantelpiece or add to those hanging in the closet. SaaS is software that transforms life in ways never imagined before! The best SaaS product marketing agency in India does just that—transforms life.

Given the domain expertise required, digital marketing for SaaS products requires help from digital marketing experts and agencies. So what should a company consider before hiring a SaaS marketing agency? At KloudPortal we curate a large number of informative blogs on SaaS Products and SaaS Product Marketing and other related topics. Let’s not forget that content is, perhaps, the only tool through which SaaS products can be marketed no matter what channel you choose.

Arun

About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings