What Should You Consider When Hiring A SaaS Marketing Agency?

by | Dec 21, 2021 | SaaS Product Marketing


Most articles and blogs on SaaS marketing begin saying it’s difficult. There could be some substance as the statistics that they quote to buttress their claim is scary to say the least. Nine out of 10 SaaS products fail in the market. So, what are the chances of your product not only staying afloat but also making rapid strides on the market?

Much of the processes remain the same for SaaS marketing as it is for product marketing. For example, leads need to be generated, nurtured, and converted into sales. Various online advertising methods such as SEM and PPC need to be used. Constant content marketing through educational and informative blogs need to be utilized for organic leads and brand enhancement.

Perhaps, the difference lies in taking on board a marketing agency that has all the processes and systems in place to ensure a successful implementation of SaaS product marketing plan.

There are 3 things that make a SaaS marketing agency better than others:

  • Clear roadmap to success
  • System to repeat success
  • Consistency of success

How can a marketing agency ensure success on these 3 fronts? A SaaS marketing strategy can be a long-drawn-out process where the SaaS product marketing agency needs to go about systematically. Here are the steps that constitute a good SaaS marketing plan:

  • Defining and setting the goals
  • Preparing a marketing strategy
  • Setting KPIs and marketing metrics
  • SaaS Web designing and development
  • Reporting and analysis
  • Setting up internal marketing processes
  • Content marketing
  • Inbound vs. Outbound Focus
  • Marketing Personas

Like any other marketing plan, a SaaS marketing plan has to be specific, measurable, attainable, relevant, and time-bound (SMART).

Here are the top SaaS marketing agencies that can help you in your SaaS product marketing on a sure and confident footing.


Kloudportal is a SaaS digital marketing agency that provides cutting-edge tools and solutions to startups and established brands. It provides both Sales Services and Customer Services. Whether you want to drive sales or take better care of customer engagement, Kloudportal has you covered.

Its services include planning, implementation, monitoring, and tracking of marketing solutions. The company has also developed a string of marketing software such as OPAL CRM that provides a whole host of automated services from lead capturing to automated emails, lead tracking and lead nurturing.


SEO Services, ORM Services, Content Writing Services, Social Media Services, and Staff Augmentation Services.

Some of its clients include:

  • Winfo Solutions
  • CoMakeIT
  • 5dataInc

Why choose Kloudportal?

  • Provides proper and accurate strategies
  • Ensures steady flow of qualified leads
  • Helps marketing teams achieve more sales


Even if you have an overly technical product, taking the help of Intruact is a good idea. It offers both sales and consultancy services for SaaS product marketing. Whether you want to retain customers or increase revenue, Intruact has a track record of implementing complex SaaS marketing plans successfully. Intruact can help with whatever it takes to make your SaaS marketing journey an unstoppable force. Whether it’s B2B marketing or B2B consultancy, you can rely on Intruact for planning and executing an efficient SaaS marketing plan.


Inbound Marketing, Content Marketing, Growth Hacking, Web Design & Development.

Some of its clients include:

  • Hellopeter
  • Inner Trends
  • Keen Embedded Analytics
  • Hubspot

Why Choose Intruact?

  • B2B SaaS Marketing
  • B2B SaaS Consultancy

Single Grain

As a SaaS product marketing agency, Single Grain has been associated with marketing campaigns of some of the SaaS products that later became market leaders in their niche. It has been particularly more successful in B2B marketing because of the innovative ideas it brings to the table. Single Grain helps you achieve more from your marketing efforts. It is well clued in with the marketing trends making your SaaS marketing campaign to benefit from what’s going on in the market. Its approach is to provide you value-added services rather than hard selling.


SaaS Marketing, Content Marketing, E-commerce Marketing, Technology Marketing.

Some of its clients include:

  • Airbnb
  • Amazon
  • Intuit
  • SEMrush

Why Choose Single Grain?

  • Digital Ad Agency
  • Marketing software
  • Marketing Training


Voxturr is a full-service SaaS product marketing agency that brings proven growth marketing capabilities to the table. It promises quick and sustained growth for your SaaS products. Voxturr provides tailor-made solutions for whatever challenge you are facing.

The company’s approach is distinctly data-driven and agile marketing. So, you are neither in the dark nor in hibernation.

Voxturr’s content marketing campaigns are innovative and creative.

All these strengths lead to unbeatable growth marketing capabilities. It has a strong team of domain experts and the work environment is as spirited as you would expect in a startup that has tasted success is raring to go.


Webinar Marketing, Pre Launch Marketing, Marketing Automation, B2B Marketing.

Some of its clients include:

  • AskMe
  • Workly
  • Sodexo
  • Tata

Why choose Voxturr?

  • Growth Hacking
  • Agile Approach
  • Organic Results


A B2B marketing company, Kalungi has a proven track record of helping SaaS products break into the next stage of growth and revenue generation. It has helped many SaaS marketing campaigns with T2D3 campaigns. Kalungi offers a complete recipe for success from defining your brand to bringing the product to the market. Its marketing resources are impressive in terms of size and expertise. Kalunggi’s marketing strategies include building a strong foundation from where subsequent campaigns can be launched.

The company also offers learning opportunities in the realm of SaaS marketing through Growth Series, Webinars, Podcast, and Videos. Its services are themed around coach, start, scale, and profit strategies.


Growth Marketing, Content Marketing, Web Design and Development.

Some of its clients include:

  • Acumatica
  • Beezy
  • Atera
  • BPLogix

Why choose Kalungi?

  • Audit of SaaS marketing plans
  • SaaS marketing playbook
  • Atlas HubSpot Theme

Summing up

Software as a service (SaaS) brings immense benefits to the users. But before they become successful and known, studies reveal that there are more chances of failure than success. And, it’s all because of the success or failure of SaaS marketing campaigns.

Given this, a SaaS company must hire a capable SaaS product marketing agency. For example, Kloudportal is a digital marketing company that offers unbeatable SaaS marketing and sales outsourcing services. It has been immensely successful in some markets including India.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.


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