Why Is Personal Branding Important For CEOs In This Digital Era?

Why Is Personal Branding Important For CEOs In This Digital Era?

Business growth in today’s digital age is about establishing your online presence and building a personal brand that gives you a competitive advantage over your peers. While brand-building of a business includes the logos, captions, and product catalogs that show potential benefit to the customers, personal branding involves marketing yourself with the ideals you stand for, your skills and expertise, and the areas you can perform best in such a way that you carve a niche for yourself.

Have you wondered why personal branding is essential and why businesses rush to digital marketing services to establish their digital footprint? Well, let’s talk about it.

What Personal Branding Brings To You

As per the influencer marketing benchmark report in 2022, more than 75% of the brand marketers in 2022 have planned to invest in partnering with reputed brands. Personal branding is a must in the professional growth of a successful business, and here is why.

Arian wants to go on a holiday and searches for the best services online. She uses the keywords ‘Best holiday planners’ to browse the information to get a huge results list. It is the first few search results that she chooses her planners from.

Why is it that the later results did not attract her attention?

The visibility factor

It is because the first few businesses have been able to brand themselves and establish a strong digital presence successfully. Arian could have looked beyond the first few search results if only the top-ranking sites did not steal her first impression. Businesses that strong leaders run gain a better SERP. Personal branding is an important part of digital marketing services to gain greater visibility for your business.

Creating a solid customer base

Establishing your presence strongly on social media through personal branding helps your potential customers look up to you and choose to partner with you. It increases your customer base and grows your online business. As a customer, who would not want to prefer the ‘known’ over the ‘unknown’ to invest their money?! We all vouch for someone or something we know and trust rather than experiment with something new, which is why Arian preferred to choose a service from top-ranking business sites with many customer reviews.

Build trust and loyalty

Looking apart from the world of business, let us consider an example. Margaret switches on the television at her leisure and finds two new shows coming up, one hosted by Oprah Winfrey and the other by a new anchor. Which show do you think she prefers to watch?

Her default instinct turns to the show hosted by Winfrey, whose brand identity attracts the audience’s trust, making them believe that the show would be entertaining, while the new show and host are yet to win familiarity.

That is why CEOs who establish a strong personal brand on social media are at an advantage over their competitors in winning people’s trust and thereby gaining attention for their business. Their personal branding makes all the difference, and it is possible by availing of the best digital marketing services.

Establishing your authority

Creating your brand helps you define your authority as a leader in your industry. Do you remember the Macintosh computer released in 1984, which was the first product of Apple, followed by the iMac of 1998 and the iPod of 2001? It was in 2007 that Apple soared into an upward trajectory with the launch of a smartphone with 4GB storage.

The personal branding of Apple has made its smartphones an instant success and established the company as an authority in the industry of smart gadgets, to such as extent that today any new product launched in the market by the company is ready to be welcomed by millions of clients.

Not just that, employees looking for jobs would love to work with a professional company with well-defined values and a reputation that makes it stand out in its industry as a trusted brand.

Brings you great opportunities

Having your personal website and creating a strong personal brand is essential to gain success in bringing great opportunities to your forefront. For instance, Sarah is a lifestyle coach and professional mentor who help people develop self-confidence and live the life they want to live. However good she may be at her work, she would attract clients only if she has strong online personal branding visible on social media. Once she creates it, needy people regard her online presence as a testimony to her skills and expertise and become her customers. Likewise, a software company with strong personal branding is likely to gain high-paying projects compared to less-known companies.

Personal branding strategy

Personal Branding Strategy – How To Achieve It?

The importance of personal branding is well-recognized in today’s digital world. Some strategies to achieve the branding you desire are listed here.

Create a strong content marketing strategy

  • Through the power of content, websites gain attention, gather online traffic, and capture leads. Good content substantiated by relevant statistics can boost your online presence and help you gain an online foothold.

Create a strong social media presence

  • The following you gain in your social media accounts shows the number of potential clients who regularly follow your updates and are likely to read your posts. It cannot be achieved in a day, but you could capture a good following and create your personal branding through dedicated effort.

Choose your target audience

  • Your audience should be the people who need your products or services. One of the services that digital marketing services offer is to help you choose the right target audience.

Align your values to their preferences

  • Marketing your business in line with customers’ preferences, values, and beliefs helps establish yourself as a reputed brand.

The Best Digital Marketing Services

Here is an end to your search for the best digital marketing services to boost your online reputation. Kloudportal Technology Solutions, the best SEO agency, is here to provide a wide range of customized services, including content marketing, reputation management, social media marketing, and more.

Priyamvada Bulusu

Priyamvada Bulusu

About The Author…

Priyamvada B admires Nature, loves painting and takes interest in poems and short stories. She has a Masters Degree in English literature and a Bachelor’s degree in Science. She loves learning new things and solving puzzles based on logic. While she has a flair for creative writing, she is also good at researching valuable information and presenting it to the readers in the form of technical content writing.

List Of Top Manufacturing Industry Awards To Apply For

List Of Top Manufacturing Industry Awards To Apply For

Remember that awards might benefit you more if you own a business and employ innovative strategies and social media platforms to promote it. Awards boost your confidence in your achievements and are always requisite when your work is ideal and future-proof. Awards can also aid in the economic boom of your business by attracting more stakeholders. When competing for an award, you can evaluate your manufacturing effectiveness and benchmark yourself against competitors. Not just manufacturing excellence, it can also enable you to benchmark your operational excellence, increasing your competitiveness. Recognition is important in every field, among various awards in various disciplines. Manufacturing sector awards are crucial for a country’s overall progress. Specifically, a country’s economic growth depends on its manufacturing competence as the manufacturing industry involves a strong material transition. Several awards are presented by different entities for the innovative products and techniques that have fueled revolutionary growth in manufacturing. We have garnered a list of the top manufacturing industry awards you can apply for.
  • Society of manufacturing engineers (SME) awards
  • Manufacturing leadership council awards
  • Industrial products finder (IPF) industrial excellence awards
  • Frost & Sullivan’s manufacturing excellence awards (IMEA),
  • World manufacturing congress & awards,
  • World corporate review corporation (WBR Corp) awards
  • Spirit of manufacturing awards

Society of manufacturing engineers (SME) awards

We can begin with the Society of Manufacturing Engineers (SME) awards. The Society of Manufacturing Engineers (SME) is a non-profit organization established in 1932. It consists of professionals, trainers, and students devoted to enhancing the manufacturing industry’s performance. In this context, it has created an International Awards & Recognition Committee. This committee observes one’s contribution as a person, team, or company for exceptional achievements in the manufacturing industry.

Manufacturing leadership council awards

Next to explore is an award from the Manufacturing Leadership Council, which was established by the National Association of Manufacturers. It consists of skilled executives from all manufacturing disciplines. This Manufacturing Leadership Council provides two top Manufacturer of the Year Awards each year based on assessments by a panel of professional judges. One for a big organization and the other for a small to medium-sized organization, with the prize for nearly $1 million annually revenues.

Industrial products finder (IPF) industrial excellence awards

Following that, you should check awards from Industrial Products Finder (IPF). IPF is a 50-year-old Indian industrial publication that has served as a destination for the strategic procurement demands of the industry. Presently, this journal offers IPF Industrial Excellence Awards. These awards intend to recognize manufacturers that comply with performance excellence and carry the industry ahead. There are different categories in which awards are presented. Such as ‘Emerging Start-up,’ ‘Innovative Products,’ ‘Fastest Growing Manufacturing Companies,’ and ‘Male and Female Entrepreneurs of the year.’

Frost & Sullivan’s manufacturing excellence awards (IMEA)

The next manufacturing award is Frost & Sullivan’s Manufacturing Excellence Awards (IMEA), the oldest and most prestigious manufacturing award in India. IMEA has evaluated over 1,200 future-ready manufacturing facilities for almost two decades across 18 key industries.

Manufacturing industry awards are crucial for a country's overall progress.

The industries that employ digital manufacturing technologies, effectively streamlining their supply chain and boosting their production capabilities.It has close to 35Manufacturing Excellence Awards being presented to companies in key categories. Categories include Indian Manufacturer of the year, smart factories, future-ready factories of the year, MSME awards, and Gold awards. These are awarded to multiple large, medium, and small-scale companies.

World manufacturing congress & awards

Another organization that awards annually is the World Manufacturing Congress & Awards. Disciplines include manufacturing excellence for automotive, constructions, chemicals & pharma, electronics, steel, textile products, and more. It has been a global platform for manufacturers and operators to connect stakeholders and link supply chains effectively. It has also been a great platform to discuss critical industry challenges.

World corporate review corporation (WBR Corp) awards

The next award is from one of the top Brand Management Consulting & Research firms, World Corporate Review Corporation (WBR Corp). This corporation assists in designing brands, and business analysis, including long-term business growth plans. It offers awards for manufacturing sectors after examining all quality attributes, expertise and identity with the help of professional jury members.

Spirit of manufacturing awards

If you are a new manufacturer with less than ten years of experience, you can apply for the Spirit of Manufacturing Awards. This firm encourages young manufacturing innovators to improve their abilities with the necessary tools and leadership. This award helps as a hub to spotlight the most outstanding manufacturing startups.

To Conclude

As we all know, manufacturing is critical for economic growth and development. With the fastest growing economies worldwide, the manufacturing sector is emerging as one of the fastest expanding industries. Due to this exponential growth in the number of manufacturing facilities, varying from massive factories to little ones, competition is rising daily. Given the size of the competition, even if you are driving digital marketing with a great website and consistently keep in mind the variables that influence your market, the awards might bring significant value to your promotional campaign. As you compete with your competitors, you will discover the highest benchmark in your industry and how to stay up with the latest innovations. Most significantly, you need to be recognized if you have the best in you.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [How To Make An Effective Content Marketing Strategy In 2022?] & [Product Marketing Strategy For SaaS Startups] as well. If you would like to work with us for your marketing needs, please reach us here .


About The Author…

Shamina Banu is originally from the beautiful city of Vizag. She has a Master’s degree in Agricultural processing and food engineering and brief teaching experience. Her love of writing drove her to pursue a career as a content writer. She is a critical thinker who creates well-researched, accurate, and ingenious content for audience engagement. She considers content creation and clear communication an art form and constantly strives to improve her skill.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings