Why Is Personal Branding Important For CEOs In This Digital Era?

by | Jan 5, 2023

Business growth in today’s digital age is about establishing your online presence and building a personal brand that gives you a competitive advantage over your peers. While brand-building of a business includes the logos, captions, and product catalogs that show potential benefit to the customers, personal branding involves marketing yourself with the ideals you stand for, your skills and expertise, and the areas you can perform best in such a way that you carve a niche for yourself.

Have you wondered why personal branding is essential and why businesses rush to digital marketing services to establish their digital footprint? Well, let’s talk about it.

What Personal Branding Brings To You

As per the influencer marketing benchmark report in 2022, more than 75% of the brand marketers in 2022 have planned to invest in partnering with reputed brands. Personal branding is a must in the professional growth of a successful business, and here is why.

Arian wants to go on a holiday and searches for the best services online. She uses the keywords ‘Best holiday planners’ to browse the information to get a huge results list. It is the first few search results that she chooses her planners from.

Why is it that the later results did not attract her attention?

The visibility factor

It is because the first few businesses have been able to brand themselves and establish a strong digital presence successfully. Arian could have looked beyond the first few search results if only the top-ranking sites did not steal her first impression. Businesses that strong leaders run gain a better SERP. Personal branding is an important part of digital marketing services to gain greater visibility for your business.

Creating a solid customer base

Establishing your presence strongly on social media through personal branding helps your potential customers look up to you and choose to partner with you. It increases your customer base and grows your online business. As a customer, who would not want to prefer the ‘known’ over the ‘unknown’ to invest their money?! We all vouch for someone or something we know and trust rather than experiment with something new, which is why Arian preferred to choose a service from top-ranking business sites with many customer reviews.

Build trust and loyalty

Looking apart from the world of business, let us consider an example. Margaret switches on the television at her leisure and finds two new shows coming up, one hosted by Oprah Winfrey and the other by a new anchor. Which show do you think she prefers to watch?

Her default instinct turns to the show hosted by Winfrey, whose brand identity attracts the audience’s trust, making them believe that the show would be entertaining, while the new show and host are yet to win familiarity.

That is why CEOs who establish a strong personal brand on social media are at an advantage over their competitors in winning people’s trust and thereby gaining attention for their business. Their personal branding makes all the difference, and it is possible by availing of the best digital marketing services.

Establishing your authority

Creating your brand helps you define your authority as a leader in your industry. Do you remember the Macintosh computer released in 1984, which was the first product of Apple, followed by the iMac of 1998 and the iPod of 2001? It was in 2007 that Apple soared into an upward trajectory with the launch of a smartphone with 4GB storage.

The personal branding of Apple has made its smartphones an instant success and established the company as an authority in the industry of smart gadgets, to such as extent that today any new product launched in the market by the company is ready to be welcomed by millions of clients.

Not just that, employees looking for jobs would love to work with a professional company with well-defined values and a reputation that makes it stand out in its industry as a trusted brand.

Brings you great opportunities

Having your personal website and creating a strong personal brand is essential to gain success in bringing great opportunities to your forefront. For instance, Sarah is a lifestyle coach and professional mentor who help people develop self-confidence and live the life they want to live. However good she may be at her work, she would attract clients only if she has strong online personal branding visible on social media. Once she creates it, needy people regard her online presence as a testimony to her skills and expertise and become her customers. Likewise, a software company with strong personal branding is likely to gain high-paying projects compared to less-known companies.

Personal branding strategy

Personal Branding Strategy – How To Achieve It?

The importance of personal branding is well-recognized in today’s digital world. Some strategies to achieve the branding you desire are listed here.

Create a strong content marketing strategy

  • Through the power of content, websites gain attention, gather online traffic, and capture leads. Good content substantiated by relevant statistics can boost your online presence and help you gain an online foothold.

Create a strong social media presence

  • The following you gain in your social media accounts shows the number of potential clients who regularly follow your updates and are likely to read your posts. It cannot be achieved in a day, but you could capture a good following and create your personal branding through dedicated effort.

Choose your target audience

  • Your audience should be the people who need your products or services. One of the services that digital marketing services offer is to help you choose the right target audience.

Align your values to their preferences

  • Marketing your business in line with customers’ preferences, values, and beliefs helps establish yourself as a reputed brand.

The Best Digital Marketing Services

Here is an end to your search for the best digital marketing services to boost your online reputation. Kloudportal Technology Solutions, the best SEO agency, is here to provide a wide range of customized services, including content marketing, reputation management, social media marketing, and more.

Priyamvada Bulusu

Priyamvada Bulusu

About The Author…

Priyamvada B admires Nature, loves painting and takes interest in poems and short stories. She has a Masters Degree in English literature and a Bachelor’s degree in Science. She loves learning new things and solving puzzles based on logic. While she has a flair for creative writing, she is also good at researching valuable information and presenting it to the readers in the form of technical content writing.

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