A domain name is a readable version of the website address. As Search Engine Optimization (SEO) becomes more and more significant in the current times, domain names also play a significant part in contributing to SEO.
Domain names highlight the business expertise and niche aspect of the business. It in turn contributes to the quality and the quantity of the organic traffic coming to a website. We can imagine the domain name to be like an address board directing the right traffic towards you. The best domain name is going to strategically place you in a distinguishable position among your competitors. Let’s break this down further for our better understanding.
How important is the Domain name for SEO?
Although the domain name may not be a direct factor that affects the SERP rankings, it may most remarkably add to the SEO advantage by having relevant keywords in it. The memorability, keywords, length of the domain name, brand strength adds more value to the SEO of the website.
The domain name should be arrived at keeping the interest of the users in mind. Such a strategy in choosing the right domain name for your business is definitely going to be a rewarding experience for you.
Tips to choose the best domain name for your company
We will now uncover how best to optimize the domain name to benefit our SEO strategy.
- Make it Short and Memorable
Let us focus on keeping the domain name short and avoid longer names that will be difficult to recollect by the user or ones which might be susceptible to mistyping. Make the domain name innovative and appealing to the user, so it leaves a lasting impression on them.
- Incorporate Keywords
The usage of tools to arrive at vital keywords that you may associate with your brand identity will be a good place to begin. The appropriate keywords in the right places are definitely taking your business high up on the SERP rankings.
- Use the appropriate domain extensions
Domain name extensions are the parts of the domain found at the end of the website address like.com or, .in, etc. The most popular domain extension is the .com extension, which is the most sought after one. Target the .com extensions if possible and get the most appropriate one that suits your business.
Another perspective is to make it geography specific so that your domain name gains the trust and acceptance from the target audience from your geographical location. For example, a .in or .au domain extension will inform the audience that your business is based in India or Australia, respectively.
- Avoid usage of hyphens and numbers
The usage of numerals or hyphens may be confusing for the end-users. These could be easily misunderstood and make the user confused, whether to spell out the number or place the number or even more misplace it while typing. To make it more user friendly, kindly refrain from using numbers and hyphens.
- Protect your brand by investing in variants
Try to purchase the various domain extensions and the misspelt versions of the domain names that may be available. This will avoid the competitors from registering the various extensions that may pull away the audience from your website.
- Research before zeroing in on your domain name
Make sure the domain is not copyrighted, trademarked and been used by any other business. Any lapse in this aspect may result in legal complications.
- Proactive Domain registrations
Having the foresight to register any domain that may be a potential takeaway by a competitor, will be a prudent thing to do. You could also look into registering the .netinfo versions. It would help to keep your authority and brand identity secure.
Domain names can act as your USP tags to promote your business and take your brand image to a different level. A focussed approach to getting the right domain name will prove beneficial in the long run and contribute to your brand success.
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About The Author…
She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.