Search engine optimization (SEO) is one of the effective ways of any marketing plan to improve traffic and attract users to your business. As SEO is constantly changing, sometimes it might be difficult to keep up with the latest Google search trends that boost rankings and improve your site’s visibility on the search engines. However, it is essential to be up-to-date, and the benefits are worth the effort.
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages (SERPs). Good SEO practices increase the quality of your website by making it faster, user-friendly, and easier to navigate.
Top 5 SEO trends in 2021
In this blog, you will discover the list of top five SEO trends for 2021 to improve your website’s rankings on the search engine results page. Let’s have a look!
1. Boot up voice search
The SEO community is buzzing about voice search, which will enhance your chances of appearing in featured snippets. Over 27% of the entire global population uses voice search, and its popularity is increasing.
One of the key reasons for its popularity is the precision of voice transcription. The introduction of Alexa, Siri, Cortana, and smart speakers such as Apple HomePod, Amazon Echo, have also contributed to the increase in the popularity of voice search. Voice searches are often specific and long-tail keywords, so make sure that your content will tailor to the pure language.
Therefore, optimizing your content for voice searches would be the best strategy to succeed in the search results, which will continue to trend in 2021.
2. Dominate with Artificial intelligence
Another trend to consider is Artificial intelligence. Similar to most industries, AI is changing SEO as well. From Alexa to Siri, Artificial intelligence spreads everywhere, and it is the future. Personalization of AI provides the users with the focused content they are searching for. Many companies like Frase, HubSpot, and MarketMuse are providing AI-based solutions which help companies with their SEO efforts. So, AI is becoming a significant trend in the content marketing industry. AI-driven content will deliver the best results for the searched queries, such as AI-powered chatbots.
3. Courting Core web vitals for UX
Google introduced Core web vitals as a ranking factor in 2021 shows that incorporating page experience into your SEO is an increasingly important metric to improve your website’s performance, maintain search rankings ahead of the algorithm updates, and improve user experience and conversions.
Core web vitals are a set of metrics used for measuring the overall ” target=”_blank”>user experience on a website, such as interactivity, loading, page speed, and visual stability. Many popular tools like Lighthouse and PageSpeed Insights are dedicated to give more concrete recommendations for UX improvement and help websites better rankings.
4. Video marketing dominate the digital marketing
People like to watch a short video rather than reading a long page of written content. After Google, YouTube is the second most popular search engine with more than a billion users. Google recognizes this, so web pages with a video supporting written content will often appear on the first page of results.
So it’s high time to get started and optimize your video content using keywords to reach the targeted audience. Make sure not to overload the description with keywords but provide a user-friendly narration of your channel.
5. Visibility through local search optimization
Local SEO took a hit in 2020 because COVID-19 has encouraged people to rely on their smartphones to get nearby results. Therefore, over the past few months, local search has become increasingly important, and people started supporting small local businesses. Google has always supported searches related to local businesses by using ‘search near me’. Hence, Add your business information to local listings across multiple search directories for all your locations to improve your local search rankings.
The SEO performance of a website depends on many metrics. It is essential to implement the latest SEO trends while optimizing SEO to maintain your site’s rankings well in the SERPs.
If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.
About The Author…
Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.