Top 5 reasons for your SAAS website not ranking higher on Google

by Durga | Jul 12, 2021

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SaaS companies thrive on digital marketing as a means for acquiring new customers. Their success relies on reaching potential customers and converting them into leads for their product sales. For organically reaching customers SEO tactics provide a path for SaaS companies to accelerate their growth rapidly with an unstoppable strategy. SEO provides a framework that helps craft a SaaS website that can effectively reach a significant group of a large user base.

SaaS companies utilize search engine optimization to improve lead generation and build credibility or brand recognition significantly. Google likes to recommend its users to websites that are secure and user-friendly. If crawlers detect issues like delayed page loading, rough scrolling, duplicate content or broken links, it will negatively affect your rankings.

SAAS website - important ranking factors

For SaaS sites reading a big chunk of plain text is probably not so interesting. Utilizing images and visual illustrations between the content holds users’ attention and makes the content more catchy. Therefore, your SaaS website needs to be optimized to provide an optimal user experience with high-quality content and rank higher in search engines.

The first step in promoting a business to customers is getting discovered through online searches. So, if your SaaS website is not ranking well on Google’s search engine results page, then probably these are the top five reasons:

#1. No Backlinks

The first reason why your SaaS site is not getting higher visibility is that it doesn’t have any internal links and backlinks or might have un-clickable links. Backlinks are the links to your web pages from external sites, and internal linking is crucial as they link to important sections of your SaaS site. If you have amazing content, then your site will naturally generate backlinks. A block designed with several links on the page will attract the user’s attention and make the Google bots crawl the important pages on your SaaS website. With this technique, all your pages will have better chances of getting organic traffic and rank higher.

#2. Lack of Rich Snippets

The second reason for not ranking well is not leveraging rich snippets, also referred to as rich results. Content that fits the most in search intent is more likely to be featured in rich snippets. SaaS sites that target most schema types like review, video, product, events, how-to, and FAQ snippets can be shown as a rich snippet that gets more clicks and increases chances to rank high.

#3. Keyword Issues

The reason may be your SaaS website is not targeting potential keywords. Keywords are essential in identifying the typical search terms relatable to your site. So, focus on keyword research using any tool. However, make sure you don’t overload the pages with numerous keywords in an attempt to alter your website’s ranking.

#4. Incompetent Meta tags

Another reason may be you have not adequately optimized your meta tags such as meta description, title, heading h1, subheading tags like h2, h3 with target keywords. There is a strong relation between keywords in the meta tags and rankings of your site. Meta tags are helpful for search engines to understand the content of your page. When a user searches on google, the title tag you put on your SaaS site is the first clickable element shown in the page’s snippet on a SERP. It implies that you can significantly improve your Saas site ranking if you put the most important relevant keywords in meta tags.

#5. Not HTTPS enabled

Google favours secure websites with HTTPS, which has been a confirmed ranking factor and can no longer be ignored. It is pretty much a standard in recent times when it comes to SEO. So, switching to HTTPS can improve your SaaS site credibility and search engine rankings.

WRAPPING UP

The above techniques are the most associated ranking factors for SEO success. Implementing them will ensure your SaaS site rank well and, in turn, drive more traffic.

Durga

About The Author…

Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.

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