Social Media Engagements
Qualified Leads Generated
CUSTOMER SERVICE EMAILS SERVED
STRUCTURAL OPTIMIZATION/STRUCTURAL SEO
Re-aligning your website and logically grouping them under a set of keywords and linking them is significantly important for the search engines to understand your website’s structure.
STRUCTURAL SEO – A SCIENTIFIC APPROACH TO DRIVE TRAFFIC
The key steps to achieve a structurally optimized website include:
- Identifying the right keywords that land users on the relevant pages
- Having application/marketplace specific landing pages
- Dedicated pages for the features of products/services/solutions
- Creating SEO Collaterals: A web development team has to spend a lot of time in creating the Static URLs, Key landing pages, Sitemaps and internal linking structure.
- Design: It takes a significant effort for a web designer to strike the balance between the art of the website design and the science of structural SEO.
- Content: A website’s content writer plays a crucial role in building unique content for every landing page, adding value to the visitors landing on these pages.
WEBSITE CODE OPTIMIZATION:
Usage of proper HTML coding standards is essential for a search engine spider to crawl, index and rank a website. A webpage’s HTML elements are the essential build blocks of the website. Any incorrect usage of the HTML elements may attract penalties that may result to non-indexing of webpages.
Besides HTML, structured data plays a significant role in getting a website indexed. Generating an understandable Schema.org or JSON-LD structured data makes the website eligible for indexing and ranking.
How is code optimization relevant to SEO?
Another important key factor when it comes to code optimization for SEO is page load time. Kloudportal can assist clean up any “code bloat”, ensuring that your pages load rapidly and are therefore indexed rapidly. This step is not always essential in the optimization process- though that will be evaluated throughout the website analysis phase of the campaign.
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