Instagram is one of the successful social media marketing platforms in the competitive world at present. It is the best place to market your brand to a broader audience. More than 25 business profiles on Instagram and 90% of users follow one business account. Every Instagrammer spends an average of 53 minutes every day.
Engagement on Instagram is nothing but measuring the interaction which your audience makes with your content. It is measured by the metrics such as likes, comments, views, saves, and shares. Today we will see ten easy steps to help you level up your Instagram engagement.
1.Make An Eye-catchy Bio
Instagram bio is an effective way to convert your visitors into followers. A great bio explains what you do in a few short sentences. Create an interesting bio to attract your ideal audience.
Use branded hashtags to increase your brand visibility and add clickable links in your profile to drive more traffic and sales to your website.
2. Post At The Best Time
One of the great ways to increase your Instagram engagement is to post when your followers are most active. Instagram algorithm likes the post with more engagement in a short period of time, and it will move that post to the top of your audience feeds.
Spend some time tracking and monitoring your Instagram analytics and learning when the best time to post for your followers. This is a great way to increase engagement, reach more audiences, and grow your brand.
3.Focus On IGTV
IGTV is an Instagram long-form videos feature that allows users to share up to 10 minutes videos. Also, it lets verified users post 1-hour videos to their feeds. Many brands are using IGTV to share long videos about their business.Create attractive videos to engage your audience, and it will boost IGTV video views instantly to your profile. Share a one-minute video preview in your feeds and encourage the audience to “keep watching” on IGTV.
4.Active On Instagram Stories
Stories are the essential key to increase your engagement on Instagram. Half of the million people are using Instagram Stories every day to increase their brand reach. Start using stickers in your stories to boost your audience to interact with you.
Here is some additional feature to improve your engagement using stories:
Type: Use text in your stories
Music: add audio that fit your videos or photo
Superzoom: add animated zoom into your videos
Live: capture and publish live content to your stories
Hands-Free: allows you to record a video without holding a record option.
5. Harness The Power Of Hashtags
Use popular hashtags to improve the visibility of your brand. Instagram allows you to add 30 hashtags per post, but you can use fewer for a better result. Many top brands use 6 to 7 hashtags per post to get more likes. Users can add 11 hashtags to their posts to get more interaction.
Creating branded hashtags is one of the successful Instagram marketing strategies. The benefits of branded hashtags drive traffic to your profile and build a strong community for your brand.
6.Experiment With Instagram Reels
Reels is Instagram’s newest feature. It gives users an option to create or upload 15-second short video clips and add music and effects. Create high-quality videos and use popular reels hashtags to get more engagement for your reels videos.
If you have an Instagram public account, you can share reels to the explore feed. It makes it easy for people who already don’t follow you to know about you, and they have a chance to follow your account. Additionally, you can use original audio in your reels with this. Other users can use your music for their reels.
7.Use Links To Drive Website Traffic
Do you want your audience to visit your website, sign up, and know more about your business?. Well, use clickable links in your bio, stories, and post to drive traffic to your website. In stories, you can include a link in “swipe up” CTA if you have more than 10k followers.
Use SEO to win Instagram, creating a search engine optimization strategy for an Instagram account is an effective way to increase your competitive platform.
8.Start Using Stickers And Emojis
Stickers are a great way to boost your audience to chat and share their experience and opinions with you. Use question stickers; it is a huge opportunity for users to know more about your brand and business.
Also, users can add poll or vote stickers that allow you to understand your follower’s opinions about your product. Additionally, use emojis effectively in your post to attract more audience to your account.
9.Write Longer Instagram Captions
Instagram allows you to write captions up to 2,200 characters long, and this whole space is to share things with your audience. One of the simple ways to increase your engagement on Instagram is to write longer captions.It is an excellent opportunity to share your brand and business goals with your audience. Also, users can add links to their captions to drive traffic to their websites. You can use captions to show your content writing skills to your audience. Write eye-catchy words in the first line and boost users to keep reading on reading more options.
10.Look At Your Analytics
Do you know how effectively your Instagram marketing strategy is working?. It is essential to know what works best and what doesn’t work better to increase your Instagram engagement.
You can measure your Instagram insights through Socialinsider and analytics tools. It allows you to track post-performance, number of likes for your post. Here are some metrics you can learn from Instagram analytics:
Profile visits:allows you to see the number of profile visits to your account.
Taps: the total number of taps for your post
Website clicks: how many users click your profile.
If you want to take your Instagram profile to the next level of engagement, then use these ten incredible hacks to boost engagement to your Instagram account in 2021.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.