Why Is Blogging Important For Digital Marketing?

by | May 9, 2023

Blogging is an essential component of any successful digital marketing strategy. By regularly publishing high-quality, engaging content on a blog, businesses can increase their online visibility, establish thought leadership in their industry, drive traffic to their website, and ultimately, boost their bottom line.

This article discusses the many benefits of blogging for digital marketing, including improved SEO, increased brand awareness, and enhanced customer engagement.

Being awarded the best social media marketing company, KloudPortal will also share practical tips for creating a successful and engaging blog and leveraging its power to drive organic traffic for positive ROI.

Merits Of Blogging – A Part Of Digital Marketing Strategy

Blogging is an important digital marketing strategy if done right with proper planning and execution.

Let us understand how high-quality blogs help us in lead generation and appear in Google searches:

  • Boosts Search Engine Optimization (SEO) & SERPs
  • For your website to experience greater SEO and achieve higher rankings in search engine result pages (SERPs), you must provide high-quality blog content that addresses a hot topic and includes the necessary keywords.
  • Posting regular, high-quality content can help improve your blog’s search engine ranking and drive more organic traffic to your site.
  • Blogs can also help you target specific keywords and topics related to your business, further improving your SEO.
  • Increases brand awareness and authority
  • Consistently posting high-quality blog posts can significantly improve your website’s Google E-A-T ranking.
  • But what exactly is Google E-A-T? It’s a system used by Google to determine the credibility of your website based on three factors: Expertise, Authoritativeness, and Trustworthiness.
  • Providing valuable content to your target audience helps gain potential customers’ trust and build brand recognition.
  • Drives website traffic and generates leads
  • Effective blogging can drive traffic to your website and help you generate more leads by providing opportunities for visitors to engage with your brand.
  • Calls-to-action (CTAs) at the end of blog posts can encourage readers to take the next step in the buyer’s journey, such as signing up for a newsletter or requesting a free trial.
  • Provides insights into audience preferences and interests
  • By analyzing the performance of your blog posts, you can gain valuable information about your audience’s preferences and interests.
  • Analyze the pain points of your existing customers and try to provide a solution for them. It helps gain online users and loyal customers and drives more traffic when they share your content as their social media posts.
  • This information can inform your overall marketing strategy and help you create more effective custom content in the future.
  • Facilitates customer engagement and interaction
  • Blogs allow customers to engage with your brand and start a conversation.
  • By responding to comments and encouraging feedback, digital marketers can build stronger relationships that would help in new visitors and new leads and appear in search engine result pages(SERPs)

One powerful digital marketing tip for your target market suggested by the Harvard business school workplace is

” Express your enthusiasm and passion for your work and your company’s product, with occasional asides on topics that reflect your interests. The latter will keep your voice authentic and increase the linkability of your blog.”

Five Proven Tips For Creating A Successful Blog Post

A report by Daily Infographic suggests that “Huffington Post’s blog generated $14 million in monthly revenue in 2018.”

It indicates that the potential of blogging is massive. If you still need to start, the best time to start is NOW! Implement these five proven strategies as part of digital marketing for crafting a perfect blog;

  • Identify your target audience:
  • Before creating a blog post, it’s essential to identify your target audience.
  • Who are you writing for, and what does the target audience want to read?
  • Understanding your target audience helps curate more effective content and tailor your digital marketing efforts to their needs and preferences.
  • Develop a content strategy:
  • Creating a content strategy is key to producing regular blog posts to build a base of loyal customers for a digital marketer.
  • Decide on your topics that display expertise, posting frequency, and content types (such as how-to guides, industry news, or product reviews).
  • A content calendar can keep you organized and ensure you’re meeting your business blogging goals.
  • Optimize for SEO:
  • Create content that gets the required visibility; optimizing it for search engines is important.
  • Identify relevant keywords and use them naturally throughout your content, including titles, headers, and meta descriptions.
  • Incorporate internal and external links, and ensure your website is mobile-friendly and loads quickly.
  • Promote your content:
  • Creating effective content is the first step. To get your blog in front of your audience, you need to promote it.
  • Share your blog posts on social media, include links in email newsletters, and consider running paid promotions to reach a wider audience.
  • Measure and adjust:
  • Finally, it’s important to measure the success of your blog content and adjust your strategy accordingly.
  • Use analytics tools to track views, and engagement, analyzing content that converts readers into customers and other metrics to see what’s working and appear on search engine results and what’s not.
  • Changes to your content strategy as needed to ensure you yield the most out of your marketing efforts.
Proven Tips for Creating a Successful Blog Post

Primary Highlights

  • In conclusion, blogging is a crucial component of an effective digital marketing strategy that offers numerous benefits to businesses.
  • By consistently posting high-quality blog content, you can improve your website’s Google E-A-T ranking, demonstrate your expertise and authority, and engage with your target audience.
  • Moreover, Consider adding specific examples or case studies to support the benefits of blogging for businesses. It can make the content more tangible and relatable for readers.
  • Break up the text into shorter paragraphs to improve readability and make it convenient for viewers to digest the information.
  • Including actionable tips or concrete steps for implementing a successful blogging strategy can make the content appear in Google search.

If you need help getting started, you can seek help from the Top Best SEO Agency in Hyderabad, KloudPortal. Our in-house content team can optimize your social media blog content to increase relevancy and rank higher in search engines.

Let us start solving your challenges without much delay. Schedule your meeting today!

Almaas saleem

About The Author…

Almaas Saleem – A software Engineer by profession, worked as an Automation Test Engineer and cleared the international level testing exam (ISTQB). Almaas has a sharp eye on everything about the web, technology and innovation and also is Engaged in Technical writing for new businesses managing various entities. Her Area of Expertise includes Web development and design, Automated test software(s), ethical hacking, cybersecurity, cryptography, and digital marketing. Being committed and efficient towards her work is what makes Almaas stand out from the crowd.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings