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SaaS Tools And Benefits Of Using Them
Cloud application services, popular as SaaS, is a software delivery model wherein a cloud service provider hosts applications on a remote server for users to access through the internet for a subscription fee. These SaaS tools applications have eliminated the need for startups to build the server, install the application, and configure it as part of a traditionally followed routine. Some of these tools are available as mobile apps.
As per statista.com, the estimated worth of the SaaS market in 2023 is close to $197 billion and is expected to reach $232 billion by 2024. Listed here are the benefits of using SaaS CRM tools, which make firms adopt them.
Hosting a software development tool also makes you responsible for hosting its environment. You must take care of the operating system, hardware, software updates, data security, data backups, and so on, which takes a toll on your time.
The best SaaS tools for business functions have the software already installed and ready to use, so that you could save time from supporting manual and repetitive tasks and focus on more value-added tasks instead.
Business processes may temporarily need dynamic workforces for certain operations. The software applications that are in use may have licensing issues which create hurdles in the way of executing operations. SaaS tools for business administration offer better scalability in terms of easy license allocation for a large population.
Easy data integration and process automation
Cloud computing is equipped with prime capabilities like data visualization, collection, and analysis on business intelligence platforms, which accounts for its wide usage in data integration. Cloud features enable SaaS applications to adopt innovation quickly, resulting in a focus on automation and the implementation of artificial intelligence. Most routine tasks that once relied on humans are now automated as robotic functions through the advanced functionalities of SaaS applications.
With SaaS solutions, users no longer need to buy an upgraded package and install software, as the service provider takes care of it, thereby saving the upgrading costs. The user-friendly SaaS also lowers the licensing and maintenance costs compared to the traditional model due to the sharing of the cloud environment by all the users.
Best SaaS Tools For Businesses In 2023
SaaS tools can be classified into different types based on their functionalities.
Accounting SaaS tools
These SaaS tools deal with financial reports and data. They help organizations streamline the workflow of accounting and finance and help secure data storage.
Some examples of tools that aid in the advanced reporting of accounting metrics are Xero, FreshBooks, NetSuite, and FreeAgent.
CRM SaaS tools
The earliest SaaS tools are email, project management software, and Customer Relationship Management (CRM) tools. As the name suggests, CRM tools help companies maintain customer relationships and strive to promote customer satisfaction.
CRM platforms support functions like email marketing campaigns, sales, contact management, and customer service. They track, organize, and record customer behavior, like the buying pattern and frequency throughout the sales cycle, for better customer management. The collated data helps sales teams work towards providing a great customer experience through customized marketing strategies as per their requirement.
Examples of email marketing SaaS tools include HubSpot, iContact, Marketo, Zoho, Campaign Monitor, and more. Microsoft Dynamics 365, Mailchimp, Active Campaign, HubSpot, and Marketo are examples of marketing automation tools for SaaS.
Project management tools
This category of SaaS tools helps organizations plan, implement, and monitor projects. They create custom workflows and allocate responsibilities to team members with clear communication. They also depict the magnitude of reaching the key performance metrics by the individual project members through the project lifecycle.
The user interface may vary from one tool to another. A best practice while using these tools is to prepare and follow a standard operating procedure (SOP) and customizable templates to maintain uniformity among the project members in using each tool.
Hootsuite is an example of a SaaS tool for social media marketing and Google Analytics tool for business intelligence.
These SaaS tools enable companies to manage employee data and streamline the human resource management process from the recruitment of employees to their retirement. Their advanced features include working with third parties to assist in payroll functions.
Bamboo HR and Workday are a few examples.
Content management is a crucial part of digital marketing. Content management system (CMS) tools help bloggers and companies to create and modify digital content, including text, audio, videos, and images. CMS tools provide multiple functionalities like automated backups, user accesses, analytics, permissions control, and more. These tools require minimum coding skills to operate, which accounts for their popularity.
WordPress, Shopify, and Joomla are good SaaS CMS tools.
SaaS communication tools enable seamless conversations among users without network issues, irrespective of geographical factors like time zone differences. They aid teams in video and audio conferencing, chatting, scheduling meetings, and other functions in a safe environment that encrypts shared information.
Zoom is a popular team collaboration tool that was especially useful during the pandemic.
Enterprise Resource Planning (ERP) tools
ERP tools streamline many business functions like inventory and order management, enterprise resource management, CRM, financial accounting, and task management. They also generate custom reports, minimize manual data entry and enhance the efficiency of handling customer requests.
Examples include Microsoft Dynamics 365, SAP, and Oracle.
This category consists of SaaS applications or third-party apps like PayPal and Stripe that help to process payments online.
The Best SaaS Product Marketing Agency For Your Business Requirements
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This enterprise SEO agency offers SEM, PPC, SEO, and content marketing services that offer SaaS companies a strong social media presence and a top ranking on search engines. It is your chance to take the opportunity to work with a sound technical knowledge base to soar your business to new heights!
About The Author…
Priyamvada B admires Nature, loves painting and takes interest in poems and short stories. She has a Masters Degree in English literature and a Bachelor’s degree in Science. She loves learning new things and solving puzzles based on logic. While she has a flair for creative writing, she is also good at researching valuable information and presenting it to the readers in the form of technical content writing.