The Face of Digital Marketing in 2020 – Kloudportal

by Prashanthi Kolluru | May 19, 2020

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In 2020, the face of digital marketing has been more reliant than ever upon social media providing digital marketing services. Digital marketing companies in Hyderabad and other digital marketing agencies are trying to find out what are the biggest trends in digital marketing by 2020? More — as in more influencer marketing, more content, more web video, and more of what’s going to connect digital customers with your online brand. There are several developments in digital marketing and we are listing the most important ones that will be relevant in 2020.

Here are 5 main trends in digital marketing and digital marketing services that digital marketing companies in Hyderabad and digital marketing agencies should consider investing their time and money in to be effective in 2020.

5 KEY DIGITAL MARKETING TRENDS IN 2020:

1.THE RISE OF SOCIAL MEDIA INFLUENCERS:

Since leveraging as influencers, digital marketing companies in Hyderabad and digital marketing agencies turn to individuals with social media following to enter a broad audience with a voice they trust. Influencer marketing has developed into a more targeted approach and is considered as digital marketing services. As this becomes more real, most people trust Influencer’s suggestions over corporate ads. For this reason, digital marketing agencies are launching their highly popular influencer marketing campaign on social media video apps. Additionally, a report estimates that by next year the ad spending on influencer marketing will hit billions. Influencer marketing is definitely here to stay and digital marketing companies in Hyderabad can use this opportunity to provide their digital marketing services.

2.STREAMING OF VIDEO ADVERTISEMENTS:

According to a 2019 Video Advertising Spend Survey, video in digital marketing services provided was a must in 2019 and will continue to be one in 2020. Many digital marketing agencies have come to the conclusion that online budgets reported by advertisers rose by 25% year after year. Market viewing patterns illustrate this budget increase — advertisers are investing their money where their customers are present. In addition to uploading videos to your social networks and page, live videos on Facebook Live and Instagram Live are viewed 3 times longer than videos that are not live. In 2020, it is time to take online and live video advertising into consideration and digital marketing companies in Hyderabad need to adhere to this concept.

3. INTERACTIVE CONTENT TAKES OFF:

The majority of buyers online are seeking for more interactive content and digital marketing agencies and searching for them. In 2020, content marketing will switch its focus to giving audiences more of what they want, AR / VR, 360-degree video, quizzes, and surveys are just a few examples of interactive content. Interactive content will be one of the top marketing trends in 2020 because this level of retail interaction is new and original — take, for example, the Instagram Free People Shoppable Ad. When a user taps a picture, the name of the dress and the price will appear. When you tap the price, the user will be taken to the screen with more information and the option to view the item on the Free People website. This type of digital marketing service such as ads offers visitors a reason to continue and participate, and it is incredibly shareable, further extending the scope of the ads. Digital marketing companies in Hyderabad currently need interactive content to compete in 2020.

4. SOCIAL MEDIA STORIES BECAME A MAINSTAY OF MARKETING:

Digital marketing companies in Hyderabad are required to come out with creative ideas. The first Snap chat came out with the “My Story” idea, then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Now we’ve got the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look. Since these kinds of stories disappear after a certain period of time, this is a great opportunity for digital marketing agencies to make good use of FOMO (fear of missing out). By using digital marketing services such as social media stories have many benefits, including:

Improved brand awareness.
Engagement with followers is continuous.
Cost-efficient alternative to ads.
Traffic to your web page increases.
Opportunity for attracting younger audiences.

Consumers also use Stories to look for local businesses. The use of hashtags for locations or activities often has a similar impact on driving user traffic to that destination to learn more. That’s a perfect way for digital marketing companies in Hyderabad and digital marketing agencies to help discover the brand locally.

5. CONTENT EXPERIENCES – THE FACE OF CONTENT MARKETING WILL EMERGE:

“Content experiences” is the combination of information and context through digital marketing services. It matters as every piece of content conveys experience — both good and bad — through elements such as design, positioning, environment, and much more. Content experience is about approaching the whole user experience when interacting with the content. It puts the power back in the hands of the marketer and digital marketing agencies, while still concentrating on the experience of the client. It’s about thinking holistically as a marketer, an important aspect to consider by digital marketing companies in Hyderabad and digital marketing agencies for the 2020 strategy.

Since the face of digital marketing is changing we are also evolving, updating and introducing new services. To know more about the digital marketing services we provide, drop us a note at contactus@kloudportal.com.

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