What are the Fundamental Strategies for Mobile Marketing?
It is a well known fact that people use mobile devices because they are handy, and that we can get instant results on a quick search. Imagine the search result displaying a slow-loading web page! It is quite obvious that people would move on to another website instead of waiting for it to open. Therefore, it is very important to make sure that your web page loads fast. Here are six fundamental strategies for mobile marketing.
Optimize your website for mobile users
If you have a mobile-friendly website, people find it easy to navigate through your website, and hence there would be greater chances of conversion. Mobile-friendly websites are extremely useful in case you do not have a mobile app. Ensure that people can view your website in portrait and landscape mode, with quick links to navigate to and forth. Use large text and large buttons to be viewed on mobile.
Test how mobile-friendly your website is
Once you create mobile-friendly content, test the performance of your website using Google Search Console. Use Mobile Usability report to check the effectiveness of your website. It is a free tool that gives you suggestions on the improvement of your website in mobile advertising.
- Use text messages for promotions in preference to emails
Considering the large number of emails that go into our spam bin every day, you would know that a lot of users do not even open the promotional emails. Use text messages in preference to these emails, as text messages are short and crisp, and people find it easier to open a text message than an email.
If you still choose to send an email, make it straight to the point with concise text, as people would not patiently read lengthy emails. Omit images in the emails as far as possible as images take a long time to open on mobile.
Optimize for Voice Search
How comfortable life has become with the introduction of voice search! Even children can view their favorite nursery rhymes and videos by voice command before they could learn spelling to type and search. When working on mobile marketing, make sure that your page is friendly for voice search as well. Voice search mostly makes use of long-tail keywords.
Create ads optimized for mobile phones
Many of us saw the ads of our frequently browsed websites pop up on our smartphone when we were browsing something. Mobile ads appear in the form of text, images, and banners. These ads specifically target mobile users. Online marketing agencies create these ads as part of mobile campaigns.
You may use Google Ads Enhanced Campaigns for Google Ads users. This feature helps in mobile advertising by allowing mobile advertisers to bid ads based on customized preferences, like their time, location, and availability.
Also, use Google Ads mobile extensions to provide a better user experience. In your Google ads, give mobile site links. For example, if you run a business of furniture and display a mobile ad, provide links to both home furniture and office furniture in the advertisement so that the user can directly click on the option, and then there could be a possible sale!
Podcasts and videos are the most-watched on mobile phones. When doing a workout, while driving, or while doing a household chore, people usually tune in to their mobile to listen to a song. That is the time when they listen to podcasts also. It is a great way to engage your audience, and hence it is a good idea to include podcasts in your mobile marketing plan.
Where do I begin mobile marketing?
With our experience and expertise in mobile marketing services, we at KloudPortal can help you grow your business as per your needs. Reach us at email@example.com for more details. We are just an email away! Cheers!