Points To Consider When Selecting A SaaS Marketing Agency

by | Oct 11, 2022

Today’s business world is very competitive and globalized. SaaS products have gained prominence over a few decades thanks to the Internet revolution, which helped in easy accessibility of the internet across the globe. Today, the value of the SaaS industry is estimated at $123 billion and exponentially increasing daily.

The right marketing becomes a core feature for any business; however, marketing a SaaS product is discrete. This is why many start-ups, entrepreneurs, B2C and B2B marketers seek the finest SaaS marketing agencies to assist them in reaching their software to the right audiences.

What Is SaaS marketing?

SaaS is an acronym for Software as a Service, and SaaS is a concept of providing applications via cloud-based platforms. Every company nowadays requires business software instead of continuously building, maintaining, and upgrading it with in-house technology. You may use the SaaS product online; a hosted, web-based program that frees you from software and device maintenance hassles.  SaaS marketing  is the process of advertising or promoting the services provided by SaaS companies.

In-House Marketing vs. Hiring An Agency

What could be better? In-house marketing or hiring an agency. In-house marketing has an internal marketing team to promote the services, unlike hiring an agency where an external team of experts takes over the end-to-end marketing. Moreover, they have better exposure to the market, a professional team, and contemporized software and tools. They can be proven cost-effective and efficient compared to in-house marketing.

Key Points To Be Considered While Choosing A SaaS Marketing Agency

There are a bunch of SaaS marketing companies around. To help you choose the right SaaS marketing company, check out this list of criteria we’ve compiled for you.

  • When exploring a SaaS marketing agency, check out the rating and suggestions from related industry experts or SaaS product developers.
  • The next is their experience; Generally, experiences offer excellent possibilities for learning and improvement. When an organization has ample experience, it typically possesses valuable lessons.
  • Review their portfolio. Because before making your marketing investments, you need to know how effectively they have optimized other projects or their website.
  • Contact some of the clientele to know their experience with the company.
  • Analyze the team’s skill level. It is crucial to validate that the team has the necessary specialized skills, market analysis abilities, project execution skills, and all necessary certifications.
  • Check out their marketing campaign options for launching new developments, managing the sales and marketing funnels, developing customer relationship management plans, and modifying sales and  marketing strategies.
  • Find out the framework for executing the marketing campaigns from the SaaS marketing company. It’s critical to comprehend how the team functions for lead generation and to acquire customers.
  • See if you can review their case studies. Mistakes happen often. Knowing the SaaS marketing agency’s case study will not only help you understand how effective the agency is at problem-solving, but it will also help you understand how effectively the agency can accomplish it.
  • Enquire about their SaaS content marketing tactics. Your chances of obtaining a higher ROI rise by picking the appropriate content marketing channel. Determine these channels based on your qualified leads and available resources.
  • Verify the channels used for content distribution, such as owned, earned, shared, and paid.
  • You must be well aware of the marketing investment needed from your end. Ultimately, having a budget is crucial. The SaaS marketing company you choose could provide great marketing efforts within your available budget.
  • SaaS marketing agencies should have a good reporting system to understand what was accomplished.
Hiring a SaaS marketing agency is cost-effective and efficient compared to in-house marketing | KloudPortal

SaaS marketing metrics are measurements that marketing companies use to measure the efficacy of their plans and marketing costs. Following are the few top metrics to calculate ROI on your SaaS marketing budgets

  • It is necessary to keep track of new and satisfied customers.
  • The easiest way to understand the number and quality of your website traffic is to look at your monthly unique visits and engagement metrics.
  • The sales team require to keep track of the marketing and sales funnel by tracking the quantity of Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Product Qualified Leads (PQLs) to determine which ones are truly interested in making a purchase. This information also helps in  customer retention.
  • Monthly Recurring Revenue (MRR)
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Customer Churn Rate (CCR) and Revenue Churn Rate (RCR)
  • The ratio of Customer Lifetime Value and the Customer Acquisition Cost
  • Qualified Lead Velocity Rate (LVR)
  • Net Promoter Score

In case you’re looking for a  SaaS product marketing agency  then do contact KloudPortal one of the leading SaaS marketing agencies in India. In contrast to traditional agencies, KloudPortal uses creative marketing techniques to assist start-ups and companies in maximizing ROI by customizing the marketing efforts per your business needs. We offer various  digital marketing services  that cater to the need of every Saas business.


About The Author…

Shamina Banu is originally from the beautiful city of Vizag. She has a Master’s degree in Agricultural processing and food engineering and brief teaching experience. Her love of writing drove her to pursue a career as a content writer. She is a critical thinker who creates well-researched, accurate, and ingenious content for audience engagement. She considers content creation and clear communication an art form and constantly strives to improve her skill.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings