The right marketing becomes a core feature for any business; however, marketing a SaaS product is discrete. This is why many start-ups, entrepreneurs, B2C and B2B marketers seek the finest SaaS marketing agencies to assist them in reaching their software to the right audiences.
What Is SaaS marketing?
SaaS is an acronym for Software as a Service, and SaaS is a concept of providing applications via cloud-based platforms. Every company nowadays requires business software instead of continuously building, maintaining, and upgrading it with in-house technology. You may use the SaaS product online; a hosted, web-based program that frees you from software and device maintenance hassles. SaaS marketing is the process of advertising or promoting the services provided by SaaS companies.
In-House Marketing vs. Hiring An Agency
What could be better? In-house marketing or hiring an agency. In-house marketing has an internal marketing team to promote the services, unlike hiring an agency where an external team of experts takes over the end-to-end marketing. Moreover, they have better exposure to the market, a professional team, and contemporized software and tools. They can be proven cost-effective and efficient compared to in-house marketing.
Key Points To Be Considered While Choosing A SaaS Marketing Agency
There are a bunch of SaaS marketing companies around. To help you choose the right SaaS marketing company, check out this list of criteria we’ve compiled for you.
- When exploring a SaaS marketing agency, check out the rating and suggestions from related industry experts or SaaS product developers.
- The next is their experience; Generally, experiences offer excellent possibilities for learning and improvement. When an organization has ample experience, it typically possesses valuable lessons.
- Review their portfolio. Because before making your marketing investments, you need to know how effectively they have optimized other projects or their website.
- Contact some of the clientele to know their experience with the company.
- Analyze the team’s skill level. It is crucial to validate that the team has the necessary specialized skills, market analysis abilities, project execution skills, and all necessary certifications.
- Check out their marketing campaign options for launching new developments, managing the sales and marketing funnels, developing customer relationship management plans, and modifying sales and marketing strategies.
- Find out the framework for executing the marketing campaigns from the SaaS marketing company. It’s critical to comprehend how the team functions for lead generation and to acquire customers.
- See if you can review their case studies. Mistakes happen often. Knowing the SaaS marketing agency’s case study will not only help you understand how effective the agency is at problem-solving, but it will also help you understand how effectively the agency can accomplish it.
- Enquire about their SaaS content marketing tactics. Your chances of obtaining a higher ROI rise by picking the appropriate content marketing channel. Determine these channels based on your qualified leads and available resources.
- Verify the channels used for content distribution, such as owned, earned, shared, and paid.
- You must be well aware of the marketing investment needed from your end. Ultimately, having a budget is crucial. The SaaS marketing company you choose could provide great marketing efforts within your available budget.
- SaaS marketing agencies should have a good reporting system to understand what was accomplished.
SaaS marketing metrics are measurements that marketing companies use to measure the efficacy of their plans and marketing costs. Following are the few top metrics to calculate ROI on your SaaS marketing budgets
- It is necessary to keep track of new and satisfied customers.
- The easiest way to understand the number and quality of your website traffic is to look at your monthly unique visits and engagement metrics.
- The sales team require to keep track of the marketing and sales funnel by tracking the quantity of Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Product Qualified Leads (PQLs) to determine which ones are truly interested in making a purchase. This information also helps in customer retention.
- Monthly Recurring Revenue (MRR)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Customer Churn Rate (CCR) and Revenue Churn Rate (RCR)
- The ratio of Customer Lifetime Value and the Customer Acquisition Cost
- Qualified Lead Velocity Rate (LVR)
- Net Promoter Score
In case you’re looking for a SaaS product marketing agency then do contact KloudPortal one of the leading SaaS marketing agencies in India. In contrast to traditional agencies, KloudPortal uses creative marketing techniques to assist start-ups and companies in maximizing ROI by customizing the marketing efforts per your business needs. We offer various digital marketing services that cater to the need of every Saas business.
About The Author…
Shamina Banu is originally from the beautiful city of Vizag. She has a Master’s degree in Agricultural processing and food engineering and brief teaching experience. Her love of writing drove her to pursue a career as a content writer. She is a critical thinker who creates well-researched, accurate, and ingenious content for audience engagement. She considers content creation and clear communication an art form and constantly strives to improve her skill.