How to Know if SEO for your e-Commerce Store is Working

by | Sep 24, 2020

Yes, we know that you have been there with several trials and errors.  You might have tried several SEO strategies to boost your website to make it gain the best possible search engine ranking.  After all the effort that goes into optimizing your e-commerce store for SEO, it’s time to test how effective it is.  Well, before we get into the tools used by SEO agencies to test SEO effectiveness, you need to first know what SEO factors to check.

Parameters used by SEO agencies to check SEO effectiveness

They check the following metrics:

  • How much time readers spend on your website
  • What channels bring in users to your website
  • Which pages on your website load slowly and why
  • The channels which drive conversions
  • Keyword ranking
  • Backlinks to your site

Most of the SEO Analytics tools give reports with the above-mentioned details of your website, that help you measure the outcome of your SEO strategies.

SEO tools

What are the tools used to measure SEO effectiveness?

1. Google Analytics:

This is the tool that is most popularly used by the SEO agencies.  Among the many reports that Google Analytics generates, the most useful ones are:

  • Mobile Overview report: Today, people rarely log in to the desktop PC or laptop for a simple Google search. Browsing on a mobile phone is way easier. Hence, businesses that optimized their website for the mobile view can gain better traffic than those who have not. Mobile Overview Report helps to analyze the loopholes present in your mobile site that users find annoying. It also helps to understand the channels from which users enter into your website.
  • The Channels report: It helps to track the source of incoming traffic to your website, and how much of this traffic brought you conversions. This helps you to decide which channels to optimize for your website to perform better.
  • Navigation Summary report: This is the best report to track the user’s navigation through your website, which page they come from, and where they go to. This information helps to determine what information the users are looking for on your website and where you can improvise.
  • Landing Page report: This helps to check out which is the most visited page, and the bounce rate.
  • Site Speed Overview Report: As the name indicates, it monitors the performance speed of the website.
  • Goal Overview Report: This helps you to know which pages lead to conversions.

 

2. Ahrefs:

This tool is especially useful to show the keyword ranking of your webpage on the search engine. Ahrefs also shows the number of searches that each keyword gets per month and which words pull up your webpage on the search engine. This information is valuable to find out how well your website is performing in terms of SEO, based on keyword search.

Some of its other useful reports are:

  • URL Rating Distribution report: Backlink profile is one of the key metrics in SEO and this report gives a clear backlink profile of your website. It rates the quality of each link of your webpage from 1 to 100.
  • Best pages by link growth report: This report helps to show which pages on your website attract more traffic in terms of backlinks.  Therefore this report helps to improve content management too.
  • Backlink Anchors report: It highlights the text used by other websites to link to your website.

    3. WebFx:

    In the information generated by WebFx, the key focus points are traffic, rankings, conversions, and leads. These metrics are measurable for a specified time. Like some other tools, WebFx provides customized reports for your website and gives you a lot of query options to pull the reports. This helps digital marketing companies to check your website performance in SEO terms.

    4. SEM Rush:

    To be successful in implementing SEO, you need to keep a tab of who visits your website. SEO agencies make use of SeMRush which provides detailed visitor information for your website and to see how engaged these readers are. Pretty much like most other tools, SeMRush is effective in providing reports over more than 50 marketing metrics including keyword analytics, traffic analytics, gap analysis like keyword gap, backlink gap, and more. In all these tools, you may either run the reports manually or schedule them to be run at periodic intervals.
    SEO quote

    What are the limitations in measuring SEO effectiveness?

    SEO effectiveness in simple terms, cannot be considered a standard measurement.  This is because Google and other search engines keep changing SEO metrics from time to time.  If your website ranks highest on the search engine today, there is no guarantee that the rank continues forever.  People change, people’s requirements change, and so does their search behavior on the internet.  Hence you need to keep your webpage content updated to suit the search parameters.  Therefore, SEO is a continuous process and needs regular monitoring. Reach us at KloudPortal for expert advice on SEO for your business.

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookie name Active

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings