How Content Marketing Helps Today

by | Aug 14, 2020

She sees her son happily playing with few toys, and says “Our son is growing up, good educational toys will help in his development of cognitive abilities. Any idea where to purchase from?”

“Let’s search on google”, he suggested.

A friend said, “I guess, amidst this global pandemic i should take a new health insurance policy”.

His friend replied “Let’s search on google and find out the best policy within our budget!”

Today we have the World Wide Web as a single-stop destination to answer most of our questions. Right from as simple as purchasing a toy to fulfilling our greater requirements, we resort to the internet to quench our inquisitiveness, and that is exactly why the strategy of content marketing came into the picture today.

You need to create ridiculously good content – content that is useful, enjoyable and inspired


How Content Marketing is works?

Content writing is the key to content marketing.

Content writing is the preparation of content on a variety of topics.

This content is posted on different forums and social media websites to be easily accessible to the common man.  Thereby helping him choose products as per his requirement.

Content marketing also provides a web searcher the necessary information, going through which he is guided in making his final decision.

Why is content marketing important for your business?

As obvious as it seems, it becomes easy to build the customer’s trust by providing informative content.

Your customers are more likely to approach a business that narrates the details of its product and educates on its value, purpose and benefits, than just a business that talks about features and offerings.

The strategy of content marketing is not new, it has been existing for more than a century. However, with the advent of the information era and the internet in the past few decades, it has become easy for any business to reach out to a wider audience than ever before.

content marketing

How Content Marketing helps in the growth of a business

  • Firstly, content marketing makes your business more visible by presenting customers with value-added information. With the content that you pen down, your pages are optimized by the search engine to reach out to people who search for it.
  • Greater visibility, in turn, draws greater traffic to your site and helps in generating leads. Isn’t it exactly what every business wants?
  • Businesses tend to build credibility with their customers through content writing. A good business not only draws customers but also retains them. Customer loyalty is the prime aspect that helps in business growth, and you win it with the credibility you develop through qualitative content.

How to begin content marketing?

1. The best way to start with content marketing is to identify the right content marketing agencies who have a dedicated team of content writers to support them.

2. Take time to help your content marketing agency or team to understand your products or services.

3. You require their help to produce a quality write-up for your business!

4. A good content marketing agency understands that content marketing is different from plain advertising, and it focuses on the quality of information it presents. It creates original content that is clear, focussed, and organized in line with your business requirement.

Content marketing agency creates content in a language that the reader finds understandable and engaging.

We at Kloudportal work with businesses in identifying their target audience, content marketing strategies, and content marketing execution. Our dedicated content writers closely work our clients to produce content for their content marketing needs.

If you want to grab your customer’s attention through content marketing then do not wait further? To explore more drop us a note at

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings