Google Analytics 4 Vs. Adobe Analytics Vs. IBM Coremetrics – What Is Best To Track Your Website Analytics?

by | Jan 24, 2023

Web analytics is a step further to establishing a business’s online presence. It is a way to track the website performance and visitor demographics through which you get to know your business’s target areas of focus. An expert digital marketing agency can help you identify the key points of your users’ interaction with your website data.

Web Analytics For Your Business

In the present age, when businesses promote their products and services through marketing platforms, we have very effective web analytics, popular among which are Google analytics, Adobe Analytics, and IBM Coremetrics, now called IBM Digital Analytics. Let us draw a detailed comparison among these data analytics and list the key differences.

Attribution model and conversion count:

  • It is important to track the customer behavior in the conversion path from the initial click to the final purchase to know which path best works to bring conversions for your business. It is called the attribution model. Google Analytics has good multi-channel funnels, as it provides business users about the origin of the online traffic, what visitors search for, and the duration of their stay on the website. It reports frequent events like page views, recurring orders, and more. IBM Coremetrics provides similar information, while Adobe Analytics cannot trace the entire conversion path.
  • The reporting tools of Google Analytics trace only the conversions in which users land on the website from Google ads and complete the required action. IBM Coremetrics, on the other hand, counts a conversion whenever a user clicks an ad, irrespective of further steps. Adobe Analytics has several custom attribution models which can be used as required. For instance, you can use the last touch model for conversions with a short cycle, as it gives full credit to the most recent touchpoint occurring before a conversion. The teams which analyze keywords use the last-touch model. The first touch attribution model is useful in social media marketing campaigns to assess onsite product recommendation effectiveness.

    A professional digital marketing agency can help you choose the best web analytics.

Support for real-time business decisions:

  • Did you know? Google dominated the web analytics industry in 2021, with a total market share of more than 70%, as per statista.com.
  • Google Analytics and IBM Coremetrics support business owners in making real-time business decisions, whereas Adobe Analytics does not. It is because Google Analytics 4, the improvised version of Google Universal Analytics, is enriched with event-based tracking.

User-friendliness:

  • Google Analytics has a more user-friendly user interface than Adobe analytics. It is easy to install and works with a small Javascript snippet on your website, while Adobe analytics work with a programming command with custom variables. Both the user interfaces are suitable for mobile devices, while that of IBM Coremetrics is not suitable.

Customer Support:

  • Adobe Analytics and IBM Coremetrics each have a customer support team, whereas the free Google Analytics service does not have one. Google Analytics 360, a paid service, is a feature-rich product that provides round-the-clock customer support.

Cost:

  • Google Analytics is a free analytics tool, while Adobe Analytics and IBM Coremetrics charge a monthly fee.

E-Commerce tracking features:

  • Adobe Analytics provides advanced e-commerce tracking that helps users break down the tracking to each metric they want, like product-scoped metrics, including the discount obtained per product or the number of orders on hit and sub-hit products. You can also view the count of the total number of visits and revenue generated per product. Similar tracking is impossible on the Google Analytics platform. Tracking basic e-commerce metrics, however, is easier in Google analytics than in Adobe Analytics.
  • Adding IBM Coremetrics to the comparison, we find that it has the advantage of providing e-commerce clients with in-built metrics like product views and added products. Still, ad-hoc report generation is a difficult task. IBM Watson Studio is a good predictive analytics tool.

Report builder:

  • Google Analytics works with Google Data Studio and other tools for building custom reports. But it does not allow users to share reports using drag-and-drop options, so if a business wants someone to view the reports, they need to provide the person with back-end access. On the contrary, with Supermetrics data connectors that connect with various data sources, Adobe Analytics allows you to pull the report to a data warehouse, a BI tool, or an MS Excel data spreadsheet, making it very convenient to share. IBM Coremetrics is a very scalable analytics tool with marketing attribution reports in IBM Coremetrics as one of its beneficial features. It also allows the sharing of reports.

Data storage:

  • One of the key differences among the different web analytics tools is their data storage time limit. Adobe Analytics is more reliable than Google Analytics for long-term functioning because it offers data storage for a lifetime, while the latter offers only two years. The cookie storage period is also way higher in Adobe Analytics than in Google Analytics. IBM Digital Analytics has a storage period of 25 months for transactional data and 90 days for page sequence data.

Information tracking:

  • Adobe Analytics tracks the potential customers’ email addresses which you can use for email marketing, while Google Analytics does not.
Attribution model and conversion count

The Best Web Analytics Tools To Pick For Your Business

After reviewing the different analytics features, we can infer that Google Analytics is preferable if you need only the basic features and have a limited budget. If you are looking for advanced analytics features, Adobe Analytics is a better option. IBM Coremetrics is best for companies dealing with large data transactions.

Several analytics tools could be an alternative to Google Analytics 4, including Semrush, Smartlook, and Woopra. The choice of your web analytics tool depends majorly on your business needs.

The Best Digital Marketing Agency To Meet Your Business Goals

KloudPortal provides the top enterprise SEO Services in India that helps you with all your business needs. The reputed digital marketing agency offers various digital transformation solutions, including social media advertising, content optimization and development, SEO services, and sales services, to name a few. Look no further to partner with the best B2B SaaS product marketing agency in India to take your business to a new level.

Priyamvada Bulusu

Priyamvada Bulusu

About The Author…

Priyamvada B admires Nature, loves painting and takes interest in poems and short stories. She has a Masters Degree in English literature and a Bachelor’s degree in Science. She loves learning new things and solving puzzles based on logic. While she has a flair for creative writing, she is also good at researching valuable information and presenting it to the readers in the form of technical content writing.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings