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All You Need to Know about Voice Search Optimization (Voice SEO)

by | Sep 29, 2020 | Digital Marketing

“Alexa, tell me a story!” “Siri, name the world’s largest waterfall?” and so on. With no longer the need to type, you can search the World Wide Web for any information you want, with just your voice. That is voice search. It is simpler and quicker than typing a query. And to make your content friendly for voice search is called voice search optimization (voice SEO). How to do that? Hmm. Good question.

Let us first have a look at the voice search devices which people use. There is the Google Assistant, Amazon Echo/ Alexa, Apple Homepod/Siri, Microsoft Cortana, and more. Additionally, there are numerous blue-tooth devices available in the market due to the increasing popularity of voice queries. Statistics predict that by 2022, 55% of all US households shall own a smart speaker. Because of its increasing usage, many business owners are now focusing on voice search optimization (voice SEO) of their website.

Why are voice SEO services becoming increasingly popular?

Voice SEO services are becoming more necessary with the increasing popularity of voice search. The reasons are clear. Imagine yourself driving in your car, you meet a friend on the way, and suddenly you decide to stop by and have a coffee together at a restaurant. While on the drive, you would find it easier to use a voice search to locate a nearby restaurant than to free your hands from driving and then type the query. Thus, voice search is convenient to use, quick, and also allows you to go about your other tasks uninterrupted.

Voice search returns a more related search result than a typed query. It is because, when typing, we type only the required keywords instead of the complete question. But while using voice search, we ask the full query.

Voice SEO

How to do voice SEO?

Here are some tips to follow.

1. Use long-tail keywords

When using voice search, people tend to use more specific, detailed, long-tail words than a typed query. Therefore, you can frame content keeping the general user’s search preferences in mind. For instance, a typed query says, “restaurant near me with Italian food,” but when using voice search, the user may be specific and ask, “What is the best Italian food restaurant near me?” Framing keywords accordingly shall help in voice search optimization of your website.

2. Include FAQs and use a conversational tone

Include FAQs on your page with questions asked in a conversational tone. Just think of the general questions people ask and include them with the answers in your FAQ section. It gives you great chances to make your webpage visible in voice search results.

3. Make content mobile-friendly with a good loading speed

Voice searches are performed more on mobile phones and other devices than on PC. Hence the content you present should be detectable by your mobile phone, which, in turn, means that your website should be mobile-friendly. You also need to ensure at the same time, that your website does not load slowly, else, users, as well as search engines, tend to turn away from it.

4. Feature in the local search results

Voice searches mainly look for local listings like the restaurant example mentioned above. Someone may ask a question like, “Which is the cleanest theatre near me?” and so on. Therefore, ensure that your business shows up in the local listings with all details like your store working hours, address, and phone number. It connects your business with people who look for it.

Voice SEO quote

In conclusion

Approach the right digital marketing agency today to ensure that your business does not miss out on voice search optimization. We at KloudPortal make use of the right strategies to give your business the visibility you desire. Write to us at contactus@kloudportal.com for more tips on Voice SEO.

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