What we cover in this blog?

Be it B2B or B2C startups, many founders are confused about how to leverage marketing efforts. While many digital marketing agencies offer standalone marketing techniques and strategies, I believe SaaS startups need to go deeper with their marketing efforts.

Many SaaS startups often come to us to understand the best marketing strategy for their SaaS Products. When we initially speak to them, we understand that 75-80% are more concerned about their visibility and reaching their target audience within a shorter period.

During our conversations with SaaS Product owners, we found that most of them are focused on the following:

  • Increase in Subscriptions within the first two-three months
  • Increase website form filling/inquiries/demo requests in the first couple of months of marketing.

Often these goals are unrealistic for any digital marketing agency to achieve, especially in a competitive product landscape.

Some startups are also under pressure from investors to show improvement in the product signups or improvement in market traction. These startups often use vanity metrics, which may eventually contribute to brand value, but are often ignored with short-term marketing efforts.

When it comes to choosing the correct or right marketing channels, founders are often found to be confused about which channel to choose.

What best works for a SaaS Startup is advertising on social media channels like Google, Facebook, LinkedIn, or Twitter, blogging on their product website, writing a guest blog on other websites, or investing in SEO. What best works for a SaaS Startup? This question often keeps haunting a startup founder.

We make our strategy recommendations based on the target audience that a startup product caters to. And with our experience working with many SaaS Startups, every strategy we offered was different and suited to the startup’s needs.

Here let us discuss the B2B SaaSStartups.

It is known to everyone that LinkedIn is the best channel for a SaaS Startup, especially if they are targeting business owners or decision makers of corporates. But how can Startups leverage LinkedIn’s tools or features? Here are a few tips that we would recommend.

    1. Company Profile Page

      Every Startup should maintain a company page on LinkedIn. Social Media channels like LinkedIn and Facebook allow business owners to create their own company/business pages. Now how to create a company profile page on LinkedIn?
      Here are a few steps:

      • Go to your LinkedIn Profile, and under the dropdown, you will find an option to create a company page. Click on it and start entering the details as requested.
      • Make sure your company page covers the following details:
        • About Your Company
        • Year Founded
        • Number of Employees
        • Industry Segment
        • Company Cover Image

    2. Company Product Showcase Page

      Company Product Showcase Pages are often ignored feature on LinkedIn. The showcase page in fact allows you to project your product in a much simpler format.

      Allowing you to give a brief about the product features and pricing, it allows you to also build followers for a particular product.

    3. Employee Internal Marketing

      This is a differentiator of LinkedIn where it allows you to recognize top performers in your organization and tag them to your company page.

      Leveraging this feature has enabled us to reach far and further network of connections on LinkedIn. With this leverage, we not only reach our employee network, but also their 2nd and 3rd level connections who are following our updates regularly.

Leveraging the LinkedIn features, helps you build a brand for your SaaS Startup

4. LinkedIn Sales Navigator

    The power of LinkedIn Sales Navigator has allowed us to not only reach our network of connections but also reach a deeper audience, whom we couldn’t have reached with just a social network.
    LinkedIn Sales Navigator allows you to filter your audience at several levels. You can search for your target audience by location, industry, decision making level and connection level.

    This feature of LinkedIn has really helped us reach far-flung companies, which essentially were unreachable otherwise.LinkedIn’s in-mails are a must use feature that allows you to send multiple in-mails to our target audience.

5. LinkedIn Newsletters

    Another very significant addition to LinkedIn in recent times is LinkedIn Newsletters. Initially rolled out for a few companies, now this feature is available to all the companies having a LinkedIn Company Profile Page.
    How to Use LinkedIn Newsletter?

    LinkedIn Newsletter is an important addition to a company page from a marketing standpoint. It not only helps companies tell the professional world about your company’s latest happenings and achievements but also allows you to build a brand around it.

    Sending weekly/monthly/quarterly newsletters on e-mails had become redundant in the last few years. Mostly perceived as a lead generator on the websites, this feature had lost its value in recent times.

    Newsletters have been replaced with cloud-based solutions like LinkedIn Newsletter, which allows all your followers to know the happenings in your company and keep them engaged.

6. Leadership Profile

    After having worked with many startups on their strategic marketing initiatives, we found that LinkedIn Leadership profile marketing is one of the most ignored strategies.
    Startup founders are either too much into social media or are absent from the social media scene. Some founders were found to be reluctant to market themselves. While they speak everything around the world, but nothing about their product or service.

    Leadership profile marketing is essential for product marketing, brand building, and giving directions to your followers about your products and services. Visionary leaders have always led from the front and focused on how they present themselves to the market.

    In conclusion, LinkedIn plays a significant role in B2B SaaS Product Marketing efforts.
    Leveraging the LinkedIn tools, helps you build a brand for your B2B Startup and falls in the eyes of the right professionals. Though many marketing agencies do talk about LinkedIn Marketing for B2B SaaS, the right approach tailored to your business is rarely found.
    At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments.

    Now that you are here, why not check out our other articles [7 Tips to Create an Effective LinkedIn Marketing Strategy] & [How to create the best B2B SaaS marketing strategy?]. If you would like to work with us for your marketing needs, please reach us here.

Prashanthi Kolluru


About The Author…

Experienced Founder of KloudPortal with a demonstrated history of working in the marketing and advertising industry. Steered her way successfully through SaaS product development and marketing. Comes with a rare skill set of understanding technology and the target markets. Clearly defines the target audience through a comprehensive analysis of psychographics and demographics of the target market. Works with an “end objective” in mind. Made significant contribution in designing marketing strategies for SaaS products and e-commerce platforms.


Get all the latest information on the trends in the digital world right to your inbox for free!

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings

Hello There!

Reach your Strategy Expert Now! or send us an email to contactus@kloudportal.com