The Time for Refinement has come
Structural optimization is part of the initial alignment of the site, delivered after the initial site review is given, but before the off-site material and the linking effort starts. This structural summary and optimization guarantee the full amount of ROI on the SEO project.
Just like a great car is useless without roads, even a perfect landing page will not be prominent to search engines unless it is accurately structured and optimized. This is why we highlight creating appropriate Information Architecture and Website Structure, which is the extremely core of every website. Combined with SEO, this equates to huge website traffic.
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