Product Marketing Strategy For SaaS Startups 

Product Marketing Strategy For SaaS Startups 

SaaS companies are the flavor of the times. Once very few, they have proliferated, very much mainstream. But with increasing competition, there is the challenge to stand out from the crowd. This is where the SaaS marketing strategy comes in. Developing a marketing strategy for a SaaS product is a key element for its success. SaaS marketing is as much about gaining new customers at a rapid pace as it’s about not losing them when the competition grows and intensifies. To engage and retain the customers, CRM software can help SaaS marketers a great deal, especially in B2B marketing. A great SaaS product marketing strategy is never complete without learning from relevant case studies. Many of the fintech products are essentially SaaS products and their success can provide useful insights. However, at the end of the day, a SaaS company has to find the best SaaS product marketing agency to design and spearhead the entire marketing campaign.
  1. Developing a great product The successful marketing strategy for SaaS companies begins with a product. It should meet the customer’s needs. The buyer experience gets priority. Identify the customer’s pain points. Pick one that costs him the most. Make the potential customer aware of how his decisions impact his finances. What remains is to convince him that your product is the solution. However, developing a great product is not the end of SaaS marketing. Continuous product evolution and better customer experience are necessary to stay ahead of the competition. SaaS is an extremely competitive environment where updates are as important as any other marketing strategy.
  2. Content marketing is king Neglect the power of authentic content in your SaaS product marketing strategy at your peril. The content should address the customer’s pain points and suggest remedies. Of all content, the educational ones are the top draw. Content should be packed with relevant information. Engaging and at the same time actionable. The content includes that created for the company website, its blogs, social media posts, and guest posts. It is imperative for SaaS marketing that content reaches the right audience. Content should rank high in SERPs for potential customers to find your SaaS product.
  3. Understanding the target audience The market is an amalgamation of different kinds of people with different tastes and different preferences. Therefore, knowing the audience is crucial to SaaS product marketing. Identifying the audience and knowing the audience is the mantra. Identify, approach, and draw the right audience to your SaaS product. The product design, the website, and the content are among the variables that help draw out the right audience for your SaaS product. Don’t forget that buyers of SaaS products are specialists in their chosen fields. These buyers research for the right products, they compare features and prices. They ask questions. They should be provided with the right answers.
    SaaS Marketing free trials | KloudPortal
  4. Goals and key performance indicators Next for your SaaS product marketing strategy is clear goals. Align marketing goals with specific key performance indicators or KPIs as they are known. This will help you measure your success. SaaS companies normally focus on efficiency, customer retention, profitability, and growth. SaaS metrics to keep track of include website traffic, conversion rate, and revenue among others.
  5. Eye your competition For a successful SaaS product marketing strategy, researching the competition shouldn’t be ignored. Identifying the best SaaS business in your line of products is imperative to learn from its journey, including learning about the strategies it used. There are tools to check and analyze the competition. Discover everything about the competition to beat them at their own game. Find out which SaaS product marketing agency helped them draw strategy.
  6. A good website is a friend SaaS companies do almost all business online. Therefore, the importance of a good website can’t be stressed more. It should be conversion-focused, one which will attract leads and encourage conversions. It should also help customer retention. The design shouldn’t jar, or repulse. The color scheme should be pleasant to the eye. The landing page must focus on your SaaS product. Call-to-action buttons must be placed strategically on the website’s pages.
  7. Be there on social media platforms Presence on social media is an absolute necessity. Facebook has billions of active users. LinkedIn has almost a billion. Then there is Instagram and Twitter. Each of these platforms has its niche importance. Failure of the SaaS company to be on social media will be a disaster. Your target audience could be on any of these social media platforms. May be spread across several social media platforms. The SaaS company’s product marketing strategy should include the company’s presence on social media with regular posts on its SaaS product. Also paid and targeted ads to engage people!
  8. Free trials, the key to SaaS marketing SaaS marketing strategy without a free trial may behave strangely. A free trial is a key to drawing potential customers out of their shells. A potential customer signing up for a free trial is displaying strong intent to buy. Every SaaS company should offer a free trial as a matter of policy. The limited period, limited features free trial is a sure-shot winning strategy in SaaS marketing. Let the potential customer experience the SaaS product. Let the potential customer get used to the SaaS product. Give him a long rope and then wind him in before the free trial ends. How that is done should be part of the SaaS product marketing strategy. Emails, blogs, and webinars are ways to sign up for paid subscribers.

In conclusion

Customer reviews and feedback are testimonials that help B2B marketing in SaaS. They indicate trust in the SaaS product, and they influence potential customers. Customer reviews are very good for marketing campaigns. Loyalty comes out sparklingly clear in customers’ guest reviews of your SaaS products. Visitors to the SaaS product website see and read these reviews, and it’s half the battle won to influence their buying decisions. In extension, they add up to your investments in SEO. The best SaaS product marketing agency can bring killer ideas to provide your product with the head start it needs.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

8 Things I Wish I knew Before Launching My Engineering Startup 

8 Things I Wish I knew Before Launching My Engineering Startup 

Apart from a great business idea, the marketing success of a start-up depends on great story-telling. Making the story sound good for an engineering product calls for avoiding common marketing mistakes associated with startups. For example, customer relationship management (CRM) is a key area for startups to focus on so that customers don’t change the company and stay with you. To this end, the best CRM software products need to be deployed. Startups are tough. Doesn’t matter which industry, it’s all uphill and lots of blips and bumps before the first taste of success. The engineering startup is no different. If anything, even more! The engineering startup faces double the teething problems, from product development to B2B Marketing that could go wrong. The trick is to anticipate the twists and turns and be prepared or better till prevent them. Here are 8 things people wished they knew about SaaS Marketing before launching an engineering startup.
  1. If only I knew that business comes first Your startup might be a thing of passion for you. You started it and you want to go full steam ahead. But passion alone doesn’t a make business, more so when it’s an engineering startup. Faced with the daily nitty-gritty of business, passion will evaporate. Most of the daily nitty-gritty is common to all businesses and will include marketing, sales and customer relations, accounting, and human resources. These cannot be avoided or ignored. Overall success rides on these variables. So get used to the reality that much of the time you’ll be a Jack of all trades.
  2. If I knew the customer calls the shots Your startup should serve the customer. Make that your priority, your mission. Of course, the goal to make profits shouldn’t be lost, but without satisfied customers, there wouldn’t be any business at all. Even an engineering startup has to deliver to its customers what the customers want. Create a product or service that customers would want. In other words, there should be a demand for the product. The product or service should fulfill a need. Plan your startup with that in mind. Add extra value to the product to stay ahead in SaaS marketing and beat the competition. Deliver such that the customer’s pain points are covered.
  3. If I had factored in chances of failure It is acknowledged that most startups go bust in the first year itself. That does not mean you sit on haunches and brood. If your business is SaaS, then you need to hire the best SaaS product marketing agency in India for success in SaaS marketing. Cut all the negatives out and run on the positives. Fear of failure shouldn’t curb the entrepreneur in you. There should be a Plan B, even a Plan C if it comes to that. Always be aware that failure could spell financial disaster. A way to beat this is to do a job along with giving your best to the startup. That way, there is always a cushion to fall back on in case the startup folds. It’s also called a safety net.
  4. If I knew beforehand, I’ll only have to depend on Note that when push comes to shove, when you launch your engineering startup, you would find that at times of crisis, there is nobody you can lean on, think for you and act for you. The support and guidance that you may want are just not there. Factor this also in when serving your engineering startup; otherwise, you might live to regret that you did not have a team to help. If the startup runs up! That said, you’ll still be the one taking the critical decisions. Success or failure — both will be yours.
    Saas Product Marketing Saas | KloudPortal
  5. If only I had given importance to the cash flow Even startups, in fact, particularly startups, critically depend on cash flow management. There will be daily and periodical expenses, even unanticipated expenses. Neglecting the cash flow can prove fatal to the engineering startup. And no business would want to end up in a financial mess. There should always be funds to keep the startup alive and kicking, for example, money for overheads like payroll and utility bills. Cut out the unnecessary expenses and try to run a tight ship. In particular, SaaS product marketing is cost-intensive. So, making sure that the funding channels are all working fine is very important.
  6. If I had taken up a part-time job Launching your engineering startup, while clinging on to a 9 to 5 job, is not possible. The startup will suffer and the job will also be adversely affected. But any income to help the startup entrepreneur is a big help. In case the full-time employment is hard to pull along, go for a part-time job. Don’t stand on prestige or let the ego come in the way. The important thing is to ensure the startup succeeds, everything else comes second. Don’t let the tap dry on a steady flow of income. Side-hustles keep things on an even keel, especially when the startup hits roadblocks.
  7. If only the buyer wasn’t ignored Today’s customers want to know their way around the products they buy or decide to buy. They research the makers of the products they want to buy. They would want to know the people behind the firm that offers a particular service. Today’s buyer is mostly spending time online. They could take in their heads to know the people behind the engineering startup. They would want a story to go with the startup. So give them the story, the authentic story. It’s called customer engagement. Don’t regret later that the startup did not get the backing of modern digital marketing techniques.
  8. Compile a list of 100 golden rules There are thousands of insightful articles and blogs available on the internet dealing with startups. Read these blogs and compile your list of 100 golden rules for startups. Many of these rules will also apply to engineering startups. Here is what they would look like:
    • Get out of your comfort zone
    • Find funding, co-founder
    • Get the right kind of people around you
    • Let the world know about your business
    • Understand, marketing is the key
    • Try to know your customer feedback

In conclusion

The engineering startup founder who anticipated all that could happen to his startup is rare. Nobody can take into account any and everything that can happen to his engineering startup as it chugs along towards success. The idea is to anticipate the pitfalls and be ready with corrective measures. Hiring the best SaaS product marketing agency in India is the only way you are going to come trump in this game. An engineering startup will need to run a digital marketing campaign as much it needs to work on best SEO practices. To plan and implement digital marketing campaigns and SEO, a startup will need the help of a digital marketing agency.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company 

SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company 

Marketing strategies for SaaS products have to be different from other types of marketing. It’s because these software products are after all software that can be talked about but not shown physically or in action to every customer.

How do you overcome this? Through innovative marketing strategies!

Marketing has always been a fiercely competitive area and it’s more so for SaaS products. Given this, marketing trends keep changing. However, what might be relevant in previous years are likely to be good to some degree in the current year also. So, a SaaS product marketing strategy should build on previous knowledge and strategies.

Here, we are going to provide the 10 best marketing strategies for SaaS products.

SaaS marketing campaigns are designed to entice visitors to sign-up for trials leading to paid subscriptions. SaaS Product Marketing is about intangibles – wholly digital – that promise to change the way you work. The SaaS marketing funnel is the conversion of visitors to a free trial and then to a paid subscription. Here are 10 killer ideas to grow your SaaS company:

Simplify sign-up process

People don’t like lengthy personal info forms; keep the free trial or freemium sign-up page easy and simple. The “form fields” should be relevant to the exercise. There shouldn’t be unnecessary fields. The best SaaS product marketing agency in India will ask only for the name, email address, and payment mode. The subscriber will have the option to give additional details, but with the lure that doing so will qualify him for a reward!

Step up with content marketing

The benefits of content for SaaS companies are immense. Invest in content. The most effective modes of SaaS marketing are webinars, blogs, articles, videos—especially demos and how-to-use videos—case studies; virtual summits, and email marketing campaigns. Ensure content is consistent. Also, ensure content in different formats. Boost a webinar with a blog on the same topic. Share them on multi-media platforms. Such content will reach more people than just those who attended the webinar.

Marketing automation

Companies routinely automate marketing. Various marketing automation software products are available. Marketing automation boosts the conversion of leads with prompt action on customer behavior. The SaaS marketing strategy goes a step further, i.e., it aggressively pursues customer outreach. It reviews customer behavior and reaches out with a highly personalized B2B marketing strategy.

Upgrade to freemium

The ‘visitor—free trial—paid subscriber’ is the standard SaaS funnel. Another SaaS product marketing idea is to upgrade to the freemium model. The power of freemium is hard to resist. Replace the time-limited free trial of software with the full-time free account. But limit the features. Once potential customers get used to the freemium plan, chances are they will convert to paid subscriptions. They don’t have to, but they will.

SaaS Marketing Strategy: 10 Killer Ideas to Grow Your SaaS Company

Referral programs

Referrals help companies add customers. A rewards program for referrals is a good SaaS B2B marketing strategy. Financial compensations for subscribers who bring in other subscribers are a good rewards program and an excellent marketing strategy for SaaS marketing. For example, a rewards program of a phone company that gifts an extra 10 GB free for a single referral will attract referrals like bees to honey.

Partner with competitors

Tie-up with competitors! It is a good SaaS marketing strategy. A win-win for both because, unlike concrete sales, SaaS sells in the intangible and the digital. The SaaS market is not in the millions or the billions. Niche software has a finite market. The trick is to reach out to the right audience. A partnership strategy works for startups with limited budgets. Webinars in a partnership are an example of SaaS marketing. Webinars and promotion events jointly organized by competing companies are the future of SaaS marketing, especially if the Coronavirus remains active.

Retention and acquisition

Customer retention is the mantra for SaaS product marketing. It boosts profits by significant margins. Targeting potential users of SaaS is only half the job done. SERPs should also rank retention of existing users high, not existing customers alone. The content should relate to both old and potential customers. Mix ‘how-to’ content with comparison posts. Tell old subscribers how they’ll profit by sticking with existing SaaS. Content that helps both retention and acquisition of customers is like eating the cake and keeping it, too.

User-generated content

Asking clients to write guest articles and guest blogs about your SaaS product is a good marketing strategy. Content specialists say this is one of their best SEO strategies. The best SaaS product marketing agency in India would know that longstanding clients are experts on a company and its offerings. The clientele comprises marketers and agencies. And because they do business with the company, they’re the best people to write and create content for the company. User-generated content with keyword research ranks high on SERPs. It is a win-win situation.


Case studies are invaluable; they help marketing and sales efforts besides the expansion of the user-base. Saas product marketing is also about using case studies as a marketing strategy. Case studies bring with them expertise, especially conversion-driven ones.

Hijack the conversations

That is, get on first base with the customer. Go online and straightaway starts a conversation with the client. This happened a lot during the Covid-19 lockdowns all across the world. Invade chat rooms, and virtual event platforms for SaaS Marketing, and hijack conversations. Create and use a separate conversation strategy for different prospects you converse with. Ask about the event and how they felt about it. So on and so forth. Answer questions. Ask how the ‘product’ will change the life of each one of them.

In Conclusion

SaaS Marketing Strategy is a magnet to people looking for more than a 3D product that they can hold and take home for the mantelpiece or add to those hanging in the closet. SaaS is software that transforms life in ways never imagined before! The best SaaS product marketing agency in India does just that—transforms life.

Given the domain expertise required, digital marketing for SaaS products requires help from digital marketing experts and agencies. So what should a company consider before hiring a SaaS marketing agency? At KloudPortal we curate a large number of informative blogs on SaaS Products and SaaS Product Marketing and other related topics. Let’s not forget that content is, perhaps, the only tool through which SaaS products can be marketed no matter what channel you choose.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

Saas Product Marketing Checklist

Saas Product Marketing Checklist

Products and their performance matter the most to a SaaS B2B marketer. It’s above anything else! A mistake in planning the product launch can ruin everything. It can land a massive blow to SaaS marketing and the overall business prospects.

Let’s compare the importance of digital marketing for SaaS Products to your holiday! You plan a holiday and reach the destination but find out that you’ve missed out on bringing some essential items. Without those necessary things, your holiday turns out to be less than an ideal affair.

Similarly, your SaaS product marketing will not get the traction it deserves if your B2B marketing is less than perfect. SaaS product marketing requires sufficient knowledge to navigate intricacies in this seemingly difficult task. However, SaaS product marketing agency can make the journey for a marketer less stressful and more productive.

Nevertheless, it pays to know the basics of the game – SaaS Product Marketing. Here, is a checklist that can help you work out a winning SaaS product marketing strategy:

SaaS Product Marketing Checklist

1. Create A Minimum Viable Product

The first thing on your SaaS marketing checklist should be the creation of a Minimum Viable Product (MVP). It provides the ground to test the product before you formally introduce the product in the market. Make sure that your MVP reaches your prospective customers. Analyze how they use the product and what they want or need as an addition or improvement in the product. The minimum viable product will help you understand if the customers will purchase the final product when you bring it to the market. This analysis will help you save money, time, and effort. However, a successful MVP isn’t enough to determine the success of your final product. But it can if you act on the feedback, and make positive changes to the product.

2. Set A Reasonable Price

In SaaS product marketing, pricing plays an important role. A subscription is the essential pricing model, a difference of even a single dollar per month can make your competitors’ product look more attractive. So, price is an important factor and can motivate or demotivate a customer from buying your product. Ensure that you decide on a reasonable price that is affordable for your target customers. You can check out some online resources  to understand the value metrics of your SaaS product and price it accordingly.

3. Create a buyer persona

Not everybody or every business is going to be your customer. Then, who is your customer? A research-based profile of your average buyer is the buyer persona for your SaaS marketing. Your SaaS product can have 3-4 buyer personas. It’s different from defining the target audience. A clear portrayal of buyer persona can lead to a more efficient definition of your target audience. You can check out online resources on creating a perfect buyer persona.

4. Explain Your USP

Why would a customer buy your product if it is of no benefit to them? Here comes the need to define your product’s USP. Make your customers understand how buying your product will benefit them and how your product will address their problems. Targeting the pain points of the customer is a necessity. It helps them connect to the product you’re planning to bring to the market.

5. A Realistic Timeline Goes All The Way

One of the most important things about SaaS product marketing is the creation of a realistic timeline. You need to chalk out a proper timeline for launching your product among the customers. Having a practical plan based on realism and clarity will always lead to a successful SaaS product launch. Figure out the goals and metrics you need to achieve after the launch of your product. Include every department in your planning, right from product development to marketing, to develop an effective SaaS marketing plan. Identify the loopholes and obstacles that might hinder the success of your B2B marketing. Such milestones will help you get a clear vision of progress.

6. Feedback Is The Most Important

Don’t you wish to know how your product is performing in the market and whether people are liking it or not? Make sure you stay in constant touch with your customers and gather timely feedback about the product’s functionalities. Regular communication will help you know your product’s performance in the market and help create a personal bond with your customers. It will allow a stable trust to build between both parties, allowing you more business opportunities in the future. Consequently, the product feedback will enlighten you on the loopholes and whether the product is a success or a failure. Depending on the feedback, you can make necessary alterations.

7. Test Your Product

Never launch your product in the market without performing a thorough test on it. Permit your product development team to conduct all necessary tests so that you know the weaknesses and loopholes that may exist in the product. The test results can be an eye-opener concerning whether your product needs changes or it is good to go. Entrust the testing duties on objective parties as their unbiased feedback and opinion will help you take the necessary steps.

Summing up

A SaaS marketing checklist will ensure that your marketing plan remains firm and steady even in choppy waters. The checklist provided in this post will help you develop an effective SaaS marketing strategy. You will benefit immensely from a SaaS product marketing agency in the entire exercise. It can use various marketing strategies such as automated lead generation to boost the marketing and sales of your SaaS product.

SaaS product marketing can be an expensive exercise and company in this space often need to source funds. On how to source funds or your SaaS Product marketing, you can read a few relevant KloudPortal blogs.

An important thing in SaaS marketing is educating the target audience about your product. Content marketing can play a very important role in this game. So, let’s not forget to read some content marketing blogs on Kloudportal.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

Curious Case Study – Marketing Strategy of Cred

Curious Case Study – Marketing Strategy of Cred

Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.

Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.

Before we take a deep dive into Cred’s marketing strategies, new start-ups can learn from its success. They should avoid making some common mistakes and choose their marketing agency carefully.

Cred’s marketing strategy involves B2B Marketing and SaaS product marketing.

Cred’s marketing case study

As per the latest reports, the credit card payment processing company is again scouting for a fresh round of investment at a valuation of $5.5 billion. Cred has a staggering 7.5 million users on its platform and apart from facilitating credit card payments, it offers a bouquet of financial services that include instant personal loans, a D2C payment system, and more.    

The lightning speed at which Cred has grown as a Fintech enterprise is largely due to its marketing blitzkrieg. The company reported a loss of Rs 360.31 crore in 2019-2020, high due to high expenditure on marketing and advertising.

In this post, we will discuss some of the key marketing strategies campaigns that launched Cred into the big league of most successful startups globally.

Event Marketing

Cred signed up as a sponsor of IPL for 2020 to 2022 for a hefty Rs 120 crore. Event marketing is Cred’s calling card as it relies on this strategy to influence massive audiences. There is no better strategy than to promote brands using the vibrancy of events. Event sponsorship is coveted and cherished.

That being said, there are two modes—align brand campaigns with many events, or put all your eggs in one big basket! Cred’s vote has always been for and with the Indian Premier League (IPL). If the Cred App exists, it’s because you saw it on IPL ads and promotions.

Cred square drive 

During IPL 2020, Cred launched the 100% cashback offer to those making payments using the Cred app. The 100% cashback was for one lucky user. And there was no minimum payment limit to avail of the offer. Social media jousts, ads, and marketing drives during the IPL gave the Cred brand saturation exposure.

For Cred content is king 

Cred gets its heft from knowing finance. As it is, finance is not everyone’s cup of tea. But Cred does a great job in educating Indians on finance. Financial blogs and youtube videos on financial topics on credit cards are very much part of Cred’s marketing content. There is also a Cred YouTube channel called ‘On the Money’ which is dedicated to how IPL earns money. In short, Cred serves customers with content.

When Cred went viral 

Cred does its marketing such that it gets viral. Cred is known worldwide for its viral content. Trending is in Cred’s blood!

That ‘Dravid the Gunda’ ad

Now whoever thought Rahul Dravid is a ‘Gunda’? But for IPL 2021, Cred launched ‘The Great for the Good’ marketing campaign featuring a bunch of ads. One of them had Rahul Dravid doing the impossible. Mr. Cool, the Wall, loses his cool in a traffic jam! He yells, and he rages—he is not the man he is, he is the quintessential bad dude! The ad expresses incredulity at somebody getting rewarded for paying his credit bills using the Cred app. It is like saying Everest is a hillock. It is like insisting Rahul Dravid lost his temper! Impossible! Comic Tanmay Bhat thought it up.

Cake from Cred

Another time, Cred struck upon the cake idea! In a first worldwide, in 2019, Cred dispatched cakes for customer acquisition. Existing users were surprised with a cake apiece at their workplaces. “Who sent you this cake?” asked colleagues and the answer made droves of people install the cred app for making credit card payments—it was a bloodless coup!

Jousts and Jackpots 

Cred attracts users to its platform with contests and giveaways—exciting gifts plus rewards. A reward warms the heart. Cred lays out a spread of rewards and asks for only two things in return—install the Cred App, and don’t miss paying credit card bills.

How many of you remember Cred’s ‘Mega Jackpot Week’ during IPL 2021? The Mega Jackpot, a total of seven rewards! Harley Davidson—Fat Boys—iPhones for a decade—Free flights for five years—Gold—Tata Safari—Bitcoin—and a complete homemaker! Beat that if you can.  

Seen on TV

Cred’s target audience is Gen Y. Generation Y loves TV, they watch the idiot box like they are geniuses, the thing to do and how! Want to advertise to them, make a TV commercial. Way to go!

In 2019, the Cred app was a TV ad launched with Jim Sarbh doing the honors of explaining the benefits of Cred.

In 2020 Cred made 6 TV commercials featuring Madhuri Dixit, Govinda, Alka Yagnik, Udit Narayan, Bappi Lahiri, and Anil Kapoor. Outcome: 700% hike in Cred App users.

Summing up

Cred’s backroom marketing experts leveraged many of the strategies typically used in SaaS marketing. It may not have hired a  SaaS product marketing agency per se, but it did engage a few reputed digital marketing agencies to plan and run its campaigns.

New startups both in Fintech and SaaS Product marketing can benefit from lead generation and marketing automation software OPAL CRM. Cred may soon be tapping public funds by listing itself on the stock exchanges. For new startups, ideation to IPO is a lot of distance.

However, it’s not impossible to cover in a short duration. Here are some tips from Kloudportal, a leading B2B marketing, and SaaS Product Marketing Agency. Cred’s curious marketing case study should inspire you to stay on the course and aim for big success.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

How To Calculate Your SaaS Product Marketing Budgets and The RoI?

How To Calculate Your SaaS Product Marketing Budgets and The RoI?

The budget for SaaS product marketing can be a difficult issue in the first few years of the business. You need to spend vigorously on different channels to drive sales and recurring revenue. At the same time, you can’t lose sight of the ROI that gives you a hint about the areas that need more investments than others.

To know about winning marketing digital strategies for SaaS companies, you should visit Kloudportal, a leading SaaS Product Marketing Agency. In SaaS B2B marketing, retaining the customers is as important as making new customers. You can take the help of Customer Relationship Management (CRM) Software  to engage, delight, and retain your customers.

In this post, we are going to discuss how you can plan your SaaS marketing budget by working out ROI for different channels.

SaaS Marketing Budget and ROI

Assessment of ROI and preparing a marketing budget for your SaaS product is an essential aspect of SaaS marketing. SaaS companies need to constantly work on increasing their recurring revenue so it can offset the cost of customer acquisition, if not fully then to some extent. How much a SaaS company may have to spend on sales and marketing? For an established brand, it may vary from 10 to 40 of the annual recurring revenue (ARR). The SaaS product marketing of a new product may cost up to 90% of the ARR in the first year of its launch.

How to calculate your SaaS Product Marketing Budgets

A SaaS product’s business model is based on monthly or annual recurring revenue. So, how much budget should you set aside for SaaS marketing? The answer depends on how much return you want and how many customers you need to achieve that target. For example, if your SaaS product is priced at $100 a year and you want an ARR of $100,000, you need 1,000 customers.

Next is the number of leads you need to convert into 1,000 customers. If your SaaS product marketing agency works out that you will get 1 conversion from 200 leads, then you need 200,000 leads to achieve your target of 1000 customers.

Your SaaS product marketing budget depends on how much you need to spend to generate one lead. For example, if it takes $1 to generate 4 leads, you will have to spend $50 to generate 200 leads that will convert into 1 customer who pays $100 for a year. This is how you work out your SaaS marketing budget.

How to work out your return on investment (RoI)?

The return on investment is the rate of profitability and it is worked out as the ratio of return against investment. In the example that we are working with, the total investment needed to acquire 1 customer is $50. For 1000 customers, the investment would be $50,000 while the ARR or the return is $100,000. So, the ROI will be $100,000: $50,000, which is equivalent to 2: 1. In other words, for every dollar spent, the return is $2. More simply, we can say the RoI is double the investment.

Why is ROI important?

The marketing campaign for a SaaS product may involve B2B marketing where many different channels are used. For every channel, a marketing budget can be allocated based on the return on investment it offers. Working out RoI for different channels may give an idea as to which of them is more effective and cost-efficient. There can be a whole range of metrics that can provide insight into your investments and returns.

Different marketing channels

A SaaS product marketing agency will most likely use Email Marketing, PPC Search Ads, SEO and Content Marketing. These marketing campaigns can help the company reach new customers within the budget and quickly.

Of the 3 marketing channels we have just mentioned, email marketing and Google search ads are the first and the second most cost-effective. They deliver an average ROI of $45 and $8 respectively for every $1 spent.

To effectively monitor the leads particularly where it’s coming from you will need CRM software such as the one from Salesforce or Hubspot.

ROI of different channels

You can use the same formula as we have used earlier in this post to calculate ROI. You can work out how much money it needs to be spent on email marketing to generate enough leads to acquiring 1 customer. Finally, you will compare the returns with the investment for a clear picture of the RoI status.

An important thing to remember is that you should compare the RoI with the previous month of the year to see if the direction of your campaign and the allocation of budget are right.

Dig deeper into the data

Once you have all the ROI data of the period under review as well as that of the previous month of the year, you can do some data analysis and see which channel is more profitable to work with. You may get some actionable insights such as reducing or increasing the budget on a particular channel.

However, RoI alone may not be a matter of concern all the time. There are some SaaS marketing metrics that you might be interested in. They all go into making your RoI better from one review period to the next.


Whether it’s has gone up or down; geography-wise mapping and tracking of visitors.

Qualified leads:

it gives you an idea of which channel is more effective in bringing qualified marketing leads and qualified sales leads.

Customer Acquisition Cost (CAC):

It helps you know where you should spend your marketing budget and in what proportion.


Customer retention is the key in SaaS marketing. If your business is witnessing a higher churn rate, you need a course correction.

Summing up

Accurate and timely assessment of SaaS product marketing ROI and provisioning of SaaS product marketing budgets holds the key to success in this highly competitive business segment.

For SaaS marketing, you need to plan, develop, and implement   a sound digital marketing campaign. To this end, you need to hire a good SEO company  that can make your digital marketing journey less painful and more productive.


About The Author…

Arun has been a print media journalist with wide-ranging experience. In search of solutions to everyday problems, he is drawn to technology and digital marketing. News and analytical insights fascinate him, and he passionately follows all that is new in the tech business. He writes for several news and content platforms. His areas of interest range from digital marketing to blockchain and digital currencies. He is dedicated, focused, and resourceful.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings